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How a Music Festival is Turning Pee Into Brewing’s Next Big Thing

“From Piss to Pilsner” is closing the loop on two of the most recognizable features of large outdoor concerts: beer and urine.

image via (cc) flickr user landfeldt

Typically, when someone says their beer tastes like piss, that’s taken to be a bad thing. But for attendees at a recent music festival, comparing a sudsy brew with its biologically inevitable after-effect isn’t an insult at all. In fact, that’s exactly what festival organizers are aiming for.

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