ethical style


Ethical Style: How to Buy a More Ethical Knockoff A More Ethical Knock-Off of Forever 21 Fashions

How to find ethically produced alternatives to the latest trend—in less time than it takes to circle the racks at Forever 21.

Every Thursday, your Ethical Style questions, answered.

Modern fashion is a sprint. By the time a designer sends a new style down the runway, it’s only a matter of weeks before the trend hits fashion blogs, migrates to high-end boutiques, and is dumped en masse on your nearest knockoff mega-retailer. But the rush to snap up the latest thing doesn't leave much time to consider what we’re actually buying.

Now, a more thoughtful fashion outlet is intercepting the cycle. Fashioning Change is a website that helps trendsetters find ethically-produced, eco-friendly alternatives to whatever the big-name brands are selling this week—in less time than it takes to circle the racks at a Forever 21. Just tell Fashioning Change the types of brands and retailers you usually shop at—and the charitable causes you prefer to support—and the site’s "Changing Room" will offer more ethical versions of the latest trend from Gucci, Tory Burch, J. Crew, or Guess.

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