Fighting clickbait with clickbait.
Listicles are big business in the land of web content. In 2014, lists proved to be the No. 1 most-shared article type, each one socially shared at an average rate of 21,000 times per month. (Even GOOD is not immune to the listicle’s charms.) Though lists have been around for a long time (pop quiz: how many commandments were there?), they’re becoming one of the major ways we consume journalism, even about serious topics (see “9 Questions About Syria You Were Too Embarrassed to Ask”). And, for good or ill, their lack of nuance might just be limiting our comprehension.