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Listicles are big business in the land of web content. In 2014, lists proved to be the No. 1 most-shared article type, each one socially shared at an average rate of 21,000 times per month. (Even GOOD is not immune to the listicle’s charms.) Though lists have been around for a long time (pop quiz: how many commandments were there?), they’re becoming one of the major ways we consume journalism, even about serious topics (see “9 Questions About Syria You Were Too Embarrassed to Ask”). And, for good or ill, their lack of nuance might just be limiting our comprehension.

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Turn The Subway Into A Digital Gallery With Your Smartphone

A group of NYC creatives are replacing boring subway ads with eye-catching GIFs.

What if billboards didn’t have to be boring? This is one of the central questions posed by NO AD, an augmented reality app by Re+Public that “replaces” static subway signs with moving, digital art when activated. Recently Re+Public (an ongoing collaboration between PublicAdCampaign, The Heavy Projects, and The Subway Art Blog) turned the entire NYC subway system into a makeshift gallery with a digital exhibition of 39 GIF artworks, viewable only by smartphone. Called Bob-omb, the exhibit features some of the most influential names in GIF-able moving imagery, including Caitlin Burns, James Kerr – Scorpion Dagger, Molly Soda and Zack Dougherty. Masterminded by RJ Rushmore of Vandalog, the project is about re-imagining the potential for art in public spaces. “I'm excited to do a project where viewers aren't just thinking about the art, they're also thinking about the way it's displayed,” Rushmore recently told The Creators Project.

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Animated “Gif-iti” Is  Whole New Way to Look at Street Art

Artist INSA’s latest mural comes to life with a free smartphone app.

image via youtube screen grab

It’s one of the interesting ironies of the digital era that so much of the world’s graffiti – art that is so inextricably tied to “place” – is seen, not in its actual location, but in the un-geography of the cyberspace. It’s this tension that exists at the core of UK artist INSA’s “gif-iti” – beautiful hand-painted graffiti murals which come to life when seen through the lens of his free smartphone app. Rather than simply animating out from a single, static source, gif-iti is a composite of multiple images, each done by hand, on the same surface; When one painting is finished, it’s covered, and replaced with the next, until the artist has enough continuous images to create the illusion of fluid movement.

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