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Lego Builds Big in Its Search for Sustainable Plastics

The Danish toy company is set to invest massive amounts of cash to help find greener materials for their products.

Image by Benjamin Esham via Flickr

Go into almost any home with children, and you’re likely to find Legos. Maybe the kids put together one of the brand’s many specialty sets, recreating a scene from Star Wars. Or maybe they just followed their imaginations, building something strange and unique. Perhaps the pieces are just scattered all over the floor, and as you step unassumingly into the room, you stumble on the bricks’ trademark pointy corners, howling in a familiar pain that takes you back to the heady, magically creative days of your own childhood. In any case, there’s a lot of Lego out there—according to ‎Tim Brooks, Senior Director of Environmental Sustainability at Lego, there are more than 90 times as many Lego pieces as there are human beings on Earth. So it’s a relief to hear that the company is investing one billion kroner (over $150 million) to sustainably replace the oil-based plastics used to make the ubiquitous toy bricks.

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Intermission: Meet the Lego Legend

Sean Kenney had a stable job. He left it to become one of the 13 Lego-certified professionals in the world.

[vimeo][/vimeo]

Sean Kenney had a stable job. He left it to become one of the 13 Lego-certified professionals in the world. He once made a life-size polar bear that took 1100 hours to build.

Sean Kenney is awesome.

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Lego Video: Learn How the Oldest Known Calculator Accurately Predicted Eclipses 2,000 Years Ago Antikythera Mechanism Lego Video: Oldest Known Scientific Computer Rebuilt with Lego

Watch this mind-bending video of a lego recreation of the oldest known scientific computer, an amazingly precise set of gears built in 100 BCE.

The Nature Network has announced the winner of their "Best Nature Video" for the most impressive display of "science on the screen." The winner is a truly mind-bending short of the Lego recreation of the Antikythera Mechanism, known in science circles as the oldest scientific computer ever built. This incredibly advanced and unbelievably precise device could predict eclipses and other celestial events with unprecedented accuracy.

If you are at all curious how gears could be used to perform math—literally used as a calculator—you've simply got to check this out.

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The 2010 World Cup is off with a bang. Well, actually, the football has been sort of dire so far, in my opinion—not to come off like a shallow American addled by a Pavlovian desire for constant positive reinforcement, but can we get some (non-German) goals, please? Or at least some decent crosses and tidy passing? All the same, booming U.S. viewership testifies to the kind of overnight success a niche sport can achieve after a mere 98 years of organized existence in this country. At least 17 million Americans watched the national team’s stirring 1 to 1 "victory" over England, not counting all those people packed into your local branch of O’Shenanigan McLeary’s Olde Worlde Boozer.

And this burgeoning popularity came before the launch of history’s greatest World Cup highlight footage. Yes, better than your favorite piece of vintage 1970 Pele porn, and, in its own way, more satisfying that much of the actual action from South Africa so far.

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