The 2010 World Cup is off with a bang. Well, actually, the football has been sort of dire so far, in my opinion—not to come off like a shallow American addled by a Pavlovian desire for constant positive reinforcement, but can we get some (non-German) goals, please? Or at least some decent crosses and tidy passing? All the same, booming U.S. viewership testifies to the kind of overnight success a niche sport can achieve after a mere 98 years of organized existence in this country. At least 17 million Americans watched the national team’s stirring 1 to 1 "victory" over England, not counting all those people packed into your local branch of O’Shenanigan McLeary’s Olde Worlde Boozer.
And this burgeoning popularity came before the launch of history’s greatest World Cup highlight footage. Yes, better than your favorite piece of vintage 1970 Pele porn, and, in its own way, more satisfying that much of the actual action from South Africa so far.
I write, of course, of the all-Lego recreation of the England-USA match. Behold.