Submissions: Redesign the Food Label

Would you pay more attention to what you're eating if food labels looked like this? 62 incredible options to choose from!

Food labels are on just about every packaged food you can find. But it's OK if you rarely notice them. Today's food labels fail to present a food's nutritional value in clear, consistent terms that all consumers can understand. Given the importance of food choices in our lives, better labeling could go a long way in addressing some of our most critical health issues.

The Food and Drug Administration is just getting started on the process of considering a new food label to stamp on our grub. Back in May, we got a head start: We asked you to redesign the nutrition label with the help of UC Berkeley Graduate School of Journalism’s News21 reporting fellows.

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Winners! Redesign the Food Label The Best Nutrition Label Ideas

Behold, four designs for a better food label. Who knows? You might actually read the label if they looked like this.

We're happy to announce the winners of our project to design a better nutrition label. It's about time. For years, the federal Nutrition Facts label—that mandated, black-and-white guide to the calories, fats, and sugars on the backs of all packaged foods—has gotten short shrift from shoppers. So with the help of our friends at the University of California at Berkeley's News21, we asked you to design a food label that consumers might actually want to read.

The Food and Drug Administration will begin work on some possible nutrition label revisions later this year. In the meantime, we recruited four experts to choose the best and brightest of the 60 impressive label designs you submitted. Our panel of judges chose four overall favorites that they thought really deserve our attention—and maybe even the attention of the federal overseers of nutritional labeling. Here they are:

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Why We Need to Redesign the Nutrition Label

Michael Pollan and Andrew Vande Moere weigh in on what's wrong with the current federal nutrition label—and how you should change it.

There’s still two weeks to send in your idea for our redesign the nutrition label challenge, a collaboration with the UC Berkeley Graduate School of Journalism’s News21. We also want to hear your ideas for improving the current nutrition label, which is both confusing and underutilized.

The entries will be judged by a talented team of writers, nutritionists, and designers including Michael Pollan, author of Food Rules, Robert H. Lustig, M.D., professor of clinical pediatrics at the University of California, San Francisco, Michael Jacobson of the Center for Science in the Public Interest, Andrew Vande Moere of Information Aesthetics, and Laura Brunow Miner of Pictory.

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