It's a personalized horror film, made specifically to sell you more chips.
[vimeo][/vimeo]
Doritos and video games don't always go hand in hand, but when they do, the results can be shocking. Literally. Take, for example, this video about Asylum 626, an interactive ad campaign where kids can log in, after school, to experience a personalized horror film. All in the name of selling more chips.
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