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These Disappearing Packages Are Just Freakin’ Cool

Every company should try to trash their existing packaging for something like this.

For his master’s thesis project at the Pratt Institute, designer Aaron Mickelson decided to see if he could come up with solutions to the problem of all the waste produced by overly packaged commercial products. The results are super clever conceptual designs that prevent would-be trash from ever ending up in a landfill. Here's his idea applied to the Tide brand. To see more examples from this project, visit the website The Disappearing Package.

Reimagining Tide PODs

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It seemed like a brilliant idea: when social entrepreneur Simon Berry wanted to figure out how to get medicine to remote parts of Africa, he designed a special package that could fit in the empty spaces between bottles of Coke. Coca-Cola, after all, has built a distribution network that can get almost anywhere. Berry's design, the Kit Yamayo—filled with a treatment for diarrhea that can help save children's lives—won the Design Museum's Product of the Year award earlier this year because of its innovative plan for delivery. But it turned out that piggybacking on Coke's trucks was just the first idea.

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There's a poetic justice in the Life Box: like any cardboard box, it's made from trees, but unlike any others, it actually helps forests grow back. Filled with hundreds of tree seeds, this might be the first box that's more interesting than whatever's sent inside. When you get the Life Box in the mail, the cardboard can be torn off and soaked to start the seedlings. In a couple of years, you'll have baby trees that you can plant anywhere and track by GPS on the Life Box site.

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Turning Packaging From Trash to Toys

Matadog Design, a Greek design firm, have created innovative food packaging that converts boxes into collectible toys.

How can food packaging have a useful life after you've eaten whatever's inside? One solution, from a Greek design company, is to create a box that can easily be converted into a toy that kids want to keep.

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