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Nike’s Hottest Sneaker of the Year Is for People with Disabilities

Three years ago, a teenager with cerebral palsy wrote a letter to Nike. Now he’s got his wish.

Image via YouTube

Choosing the right sneaker can be difficult for anyone. Foot Locker has been witness to many a crying adult, whining about foot pads and half-sizes. But it’s especially challenging for many people with disabilities, which is why college sophomore Matthew Walzer decided he would reach out to Nike and encourage them to design a specially crafted shoe. Nearly three years after Walzer first contacted the company, Nike finally launched a sneaker for people with disabilities like Walzer. It’s functional, it’s popular, and yeah—it looks good.

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GOOD Design Daily: Nike's Corporate Social Responsibility Agenda

Nike spells out its goals for sustainability and social initiatives with a dramatic, intriguing website.

There's one way to appease your consumers when it comes to corporate responsibility: Make your goals public, so your audience can hold you to them. Using an intriguing interaction design format created by Wieden+Kennedy with Ian Coyle and Duane King, that's exactly what Nike has done with its new site Nike Better World, which launched this week. Part corporate social responsibility report, part New Year's resolutions, the site covers Nike's programs—from environmental initiatives to socially focused sports leagues—opening with a quite brazen introductory statement: Don't Tell Us What We Can't Do.

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