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New Ad Viciously Spoofs Iconic Coke Commercial to Stress Soda Risks

Coca-Cola’s 1971 “Hilltop” ad helped redefine the soda for a new generation. Now, doctors hope their version can do the same.

image via youtube screen capture

When it first aired in 1971, Coca-Cola’s “Hilltop” ad was the most expensive commercial ever recorded, launching not only the careers of The Hillside Singers, but also a new era in advertising altogether. It has since gone down in history as one of the most effective commercials of all time, earning both industry accolades, and a coveted spot as the ultimate Don Draper creation in the final moments of TV’s Mad Men. Armed with a message of global feel-good-ness and an impossibly catchy jingle, Coke’s Hilltop commercial sold more than just bottles of pop (though it sold plenty of those)—it sold a lifestyle in which the product became synonymous with multi-cultural good vibes. And who wouldn’t want to get some of that?

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Share These Suds: The Low-Waste Soviet Soda Machine

Could we learn from knock-off soda machines once made in Russia?

In his book Made in Russia: Unsung Soviet Design, Michael Idov looks into how Russia tried to transform tank and rocket factories to churn out consumer goods, like boom boxes and soda machines, mostly by reverse engineering these products from Western imports. As Julia Barton reports on the always incredible 99 Percent Invisible, the results were unmistakably Soviet:

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Surprise: Osama Loved American Soda

Though he supposedly hated America and drugs, new evidence suggests bin Laden may have partaken in both.

One of the stranger details to trickle out of Osama bin Laden's former Pakistani compound has to be this: The brutal terrorist whom for decades dedicated himself to the destruction of America nevertheless had a weakness for two of America's biggest soft drink brands.

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Dietary Supplements: Wednesday, February 9

Dietary Supplements is a daily roundup of what we're reading at GOOD Food HQ. Today it's all about health, plus a slice of geological cake. Enjoy!


Michelle Obama says the POTUS quit smoking a year ago. Not only that, she's taking her anti-obesity program global.

Speaking of globalization, why do the world's fattest people live on islands? Clue: It's not the piña coladas.

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