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The Rotten Side of Apple’s Founder

New documentary Steve Jobs: The Man in the Machine digs into the human imperfections at the heart of the ever-popular brand

Director Alex Gibney is not one to shy away from controversy. From his award-winning documentary on corporate greed Enron: The Smartest Guys in the Room, to Going Clear, his exposé on Scientology based on Lawrence Wright’s book due out later this year, Gibney often gets to the heart of our culture with a surgeon’s scalpel and objective eye. His latest film, Steve Jobs: The Man in the Machine, which premiered recently at SXSW, is both a meditation on our relationship to the Apple devices that have conquered the world and a biography of the company’s titular founder and late CEO. The overarching premise is apparent from the title: the film asserts that Steve Jobs is still a presence in the technology we use every day.

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Good Design for Business Is More Than Meets the Eye

How the Boba Guys build trust by controlling the personality of their business.


This week, we needed some posters designed for an event promotion, but our art director was temporarily out of commission. We were able to scrape something together in Word but it was a far cry from what we had hoped. Here is what we came up with initially:

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How Steve Jobs Pushed Me to Think Different

Apple's late leader should inspire us all to take time out and let ourselves think creatively.

When I accepted this job as editor of GOOD, one of my best friends had two pieces of advice for me on being a boss. One, hire an awesome assistant. Two, set aside some time every week to "Steve Jobs it." That's right, a verb. An action. This was my friend's way of advising me to step away from the day-to-day and think creatively, not just about where everything seems to be headed but where you want it to go. To him, and probably to a lot of people, Steve Jobs embodied this particular way of thinking about the workplace and the wider world.

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The Promise of Spaceship Apple

With his design for a nature-building hybrid, Sir Norman Foster is swapping out one vision of the world for another.

What happens when you pair Steve Jobs, arguably high-tech’s most visionary and audacious leader, with Sir Norman Foster, one of the world’s most daring and preeminent architects? Besides two black mock turtlenecks (yes, they look remarkably similar these days), you get something utterly paradigm-breaking. During his surprise visit to Cupertino City Hall on Wednesday night, Mr. Jobs himself called Mr. Foster’s design for Apple’s future headquarters a “spaceship.”

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