In India, homosexuality is a crime punishable by up to 10 years in prison. And while laws often lag behind on-the-ground movements, it was still remarkable for many Indians to turn on their TVs last week and watch their country’s first ad featuring a lesbian couple. In just 10 days, across Facebook, Twitter, and various forms of social media, the ad has scored over 3 million hits.
Americans love to talk—about almost everything, all the time. But while people are more than happy to dish about sex and violence, or bang out book-length Amazon reviews of the latest hot dog toaster, there’s one subject that’s banned from nearly every dinner party conversation: menstruation. That’s why a group of people, organized under the hashtag #JustaTampon, started taking selfies of themselves with tampons—then sharing them with the world.