Stamp a bottle of wine 'organic,' and its price plummets. How winemakers are responding to the eco- stigma.
In a world where green foods reign supreme, it seems only natural that green drinks should too.
The Organic Trade Association’s 2011 industry survey reported that U.S. sales of organic food and beverages grew from $1 billion in 1990 to $26.7 billion in 2010. The number of eco- labeling programs has exploded from a dozen worldwide in the 1990s to more than 415 today. But despite the organic market’s boom, one product remains an unpopular outlier: environmentally friendly wine.