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Why Drinkers Don't Like 'Organic' Wines Why Drinkers Don't Like Organic Wines

Stamp a bottle of wine 'organic,' and its price plummets. How winemakers are responding to the eco- stigma.


In a world where green foods reign supreme, it seems only natural that green drinks should too.

The Organic Trade Association’s 2011 industry survey reported that U.S. sales of organic food and beverages grew from $1 billion in 1990 to $26.7 billion in 2010. The number of eco- labeling programs has exploded from a dozen worldwide in the 1990s to more than 415 today. But despite the organic market’s boom, one product remains an unpopular outlier: environmentally friendly wine.

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Intermission: No Corkscrew, No Problem

All you can say is 'wow.' Watch a drunk Frenchman open a bottle of wine—with a shoe.

[youtube]http://www.youtube.com/watch?v=QjTGz8flFkM

Sometimes you witness pure genius, and all you can do is sit back, jaw on the floor, and watch. Leave it to a drunk Frenchman to show just how magnificent the human drive can be.

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Alcohol Counts, Just Not When it Comes to Calorie Counting

Not on tap for beer, wine, or fruity mixed drinks: Calorie counts.


Americans reportedly drink about 2.5 gallons of pure alcohol per person per year, according the World Health Organization's latest data (PDF). That’s like doing 410 shots of 100-proof vodka over the course of the year, or slurping up about one pint 11 pints of Budweiser every day.*

If this sounds like a lot, it is—and drinking all sorts of beverages are certainly one of the many contributing factors to obesity.

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Feast Your Eyes: Family Tree of Wine Grapes

And it looks pretty incestuous. What that means for the future of Merlot and biotechnology's role in breeding better vines.

After looking at at 9,000 genetic markers in 583 different grape varieties, Sean Myles, a genetic researcher at Cornell University, discovered that the 75 percent of the grapes winemakers grow are close cousins who, frankly, don't have a lot of sex. His study was published in the January issue of the Proceeding of the National Academy of Science.

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