For people who love to go to the movies, things are not looking good. As the film theater industry struggles financially and home theaters become less expensive, it’s hard to justify the cost of going to the movies during the age of streaming. It doesn’t help that parents report spending over $100 for a family of four on tickets and snacks, only to watch nearly a half hour of trailers and ads before the film starts. Yet, according to one 2024 study, 30% of Americans stream two movies or more per week while 34% still prefer to watch films in the theater. Since the issue isn’t a love of movies as an entertainment art form, one can believe there are ways to improve the movie-going experience.

In response to this, the mega movie theater chain AMC introduced a warning regarding the length of trailers and a 50% ticket discount on Tuesdays and Wednesdays. However, their response has been criticized by many as tone deaf since those discount days are school nights, and it’s fairly common knowledge among film goers that trailers will take nearly 30 minutes at the start of showtime. Though those efforts missed the mark, there are still some things that could help the movie theater industry stay in business and allow the communal experience of going to theaters live to see the future.

Put trailers at the end (and hold off on debuting them immediately online)

The first change is in response to the AMC warning about trailer length. While trailers have been a part of the film-going experience since 1919, it’s time for a change. As more people end up watching a trailer online, it might be time to move in reverse, not forward. Film trailers got the “trailer” moniker because they used to air after the film trailing behind rather than at the start. It might make showtimes easier if theater goers knew the start time of the film was the actual start time, and could stick around to watch trailers after the credits should they wish. It may also help if studios leaned toward making trailer premieres at the theater first for a week or so before debuting them online so there is more anticipation for them.

Market more special themes or events

The Rocky Horror Picture Show was a flop when it first debuted on screens, and yet it is now celebrating 50 years of showings at movie theaters across the country. This was due to having special rowdy screenings at midnight to cater to the fan base. Doing more special screenings like that could help get more people into the theater experience rather than choosing to wait at home to watch on streaming. This has already proven successful with sing-a-long screenings of Wicked that let the audience sing in their seats and chaotic “Chicken Jockey” screenings of Minecraft. On the opposite end, having screenings specifically for the film experience that seriously reinforce “no talking, no cell phone” rules, like at the steadily growing Alamo Drafthouse theater chain, can appeal to folks who want to ensure a film experience without distraction like they would get at home. Reinforcing a communal experience by leaning into specialty concert-like showings of current films could help increase ticket sales.

Increase the appeal of theater rentals

While the home theater experience is getting cheaper, it’s still not feasible for many people due to space and expenses. However, renting out a movie theater for a private showing among your friends and family can be a nice way to enjoy a current film without fearing distractions from strangers. This move was popular during the COVID-19 pandemic when folks wanted to be in their “bubbles” of family and friends. If further advertised at a good price point, this option could allow people to host their own private screenings of the latest blockbuster at smaller venues or show a digital projection of a beloved classic of their choosing.

Lower prices

While these suggestions can help movie theaters have more appeal to current audiences, the stark reality is that high ticket prices are the main problem. This is because, per a 2024 CNN poll, four out of ten Americans worry that they can’t pay their expenses. By adjusting prices along with the other proposed changes, going to the movies would be seen as less of a financial burden and an opportunity to do something new. Remember, the movies were originally a hit because they were cheaper entertainment than going to a live play or concert, but now film tickets are rivaling those prices. While the film industry struggles, it might be time for them to take a financial risk to survive rather than depending on the general public to do so.

  • Voice actor explains why Americans instantly trust people with British accents, even if they’re lying
    Photo credit: CanvaA traditional town crier, left, and a happy, applauding audience, right.

    Americans have this strange love of British accents—so much so that even when someone is speaking absolute gibberish, we find ourselves transfixed and absurdly trusting them.

    Tawny Platis, a professional voice actor and content creator, expertly captured the phenomenon in her YouTube video, “Why Americans Love This Accent.” In the video, she analyzes why Americans find Billy Butcher’s voice so compelling despite the character’s violent and morally chaotic behavior on the TV show The Boys.

    Americans trust and love rough, working-class British masculinity

    “So Karl Urban is a New Zealander doing a Cockney, working-class, East End London accent,” Platis explained. Regardless of how well the actor nails the accent for his character, Butcher, Americans buy right into it anyway. “That’s because working-class English masculinity is coded in American media as authenticity,” she added.

    She goes on to give examples to help substantiate her point: “Every Guy Ritchie movie, British gangster film, and working-class antihero from Michael Caine to Tom Hardy has trained American audiences to hear that voice as unfiltered and honest.”

    A 2024 study published in SAGE Journals found that listeners unconsciously form social biases based on accents. People rapidly make assumptions about personality and identity.

    decision making, accents, familiarity, credibility
    A young businessman speaks into a microphone.
    Photo credit: Canva

    Make ordinary information sound important

    The accent becomes a shortcut the brain uses to make immediate decisions about intelligence, honesty, confidence, warmth, and even competence. When it comes to characters like Butcher, the key detail isn’t so much the “Britishness” itself—it’s the association.

    “Butcher is using the working-class Brit voice to showcase honesty,” Platis said. “Butcher is a liar who manipulates Hughie, hides things from his team, and is willing to take out children. But the audience keeps forgiving him because his voice sounds like a man who’s earned the right to do all that, when he very much hasn’t.”

    Psychologists believe part of this effect comes from something called “processing fluency.” A 2023 study published in Scientific Reports found that increased exposure to certain accents reduced listeners’ cognitive effort. As a result, people made more positive social judgments about the speaker.

    Accents that feel familiar after years of movies, television, and media unconsciously influence people. Audiences automatically attach credibility and trustworthiness to them. Simply put, people mistake familiarity for truth.

    A 2024 study found that Americans rate the standard British accent most positively, strongly associating it with traits like intelligence, status, and competence. The Northern English accent is viewed slightly less favorably. Scottish accents are considered strong and friendly. Meanwhile, the Welsh accent falls somewhere in the middle, depending on how well the listener recognizes it.

    factual, educated, casual interactions, performance
    Blocks spell out the words “fact” and “fake.”
    Photo credit: Canva

    Accent bias sways people’s opinions

    The same instinct that makes one accent sound “trustworthy” can also make another sound “unreliable.” In real-world interactions, working-class accents can be perceived as less intelligent or less educated. This can affect hiring decisions and even workplace promotions.

    A 2024 study focusing on “Americanness” found that accented speakers were perceived as “less American.” In simulated hiring scenarios, they were less likely to be hired, demonstrating that an accent can override other judgments.

    When a person speaks, people instantly begin building a story about who they are. Many decide whether a voice sounds trustworthy long before consciously realizing it. Platis points out that a lifetime of exposure to social media, movies, and television has shaped that perspective.

    “Butcher’s accent is the most effective because it’s the only one many viewers don’t even recognize as a performance,” Platis said. Which basically means somewhere out there right now, a confident British accent is talking nonsense that feels totally believable.

  • Italian man claims to be ‘human cheetah’ with lightning-fast reflexes
    Photo credit: CanvaA man with fast reflexes.

    At first glance, this probably looks like a camera trick. Ken Lee, an Italian content creator, has built a massive online following by doing something that doesn’t quite feel real. Viewers refer to him as the “human cheetah” because it appears he has near-instant reflexes.

    Grabbing objects out of the air with uncanny precision, flicking clothespins and lighters, and throwing a blur of punches and kicks at impossible speeds, it is easy to call him unbelievable. Half the audience thinks his viral speed videos are fake. The other half is just as convinced they are watching something incredibly rare.

    Hands so fast they blur time

    In the video above, a timer runs to confirm its authenticity. In what looks like half a second, he reaches out and snags the lighter from the table. To prove it is real, he does it twice.

    Having amassed millions of followers on his TikTok page, the identity behind the mysterious influencer remains largely unknown. Active since around 2022, with almost 100 million accumulated likes, Lee has cultivated a fandom around his self-proclaimed “Superhero per Hobby!”

    Do you believe it is real? Is this person the fastest human alive? Many followers cannot wait for the next video to be posted. Plenty of his fervent fans are Italian, so sifting through the remarks takes a bit of hunting. Here are some comments that sum up how much people enjoy the fun and the spectacle:

    “Ken lee the fastest and the best”

    “Most dangerous human”

    “Is this what the lighter sees before my homie steals it”

    “It was sped up during he grabbed the lighter, if u count up with the timer u would be off by like 0,5 seconds whenever he grabs the lighter.”

    “If the flash were human”

    “How is it possible to get such powers ?”

    “I blinked and I missed it”

    People love good entertainment

    The awe of peak performance attracts people to watch elite athletes, musicians, or even dancers. There is something that deeply satisfies all of us when a human appears to push a skill to its limit. Whether it is real or fake seems to matter less than the opportunity to chime in on some good entertainment.

    How far could any of us go by practicing and repeating a particular motion over and over until it is mastered? Beneath the flashy nickname and his viral speed videos, Lee’s content has a way of drawing people in. This is not a superpower. Just repetition. Focus. Obsession. And maybe some digital wizardry.

    Testing the science of speed

    If you wish to question the validity of Lee’s performances, maybe some basic science can help. Human reaction time is not just a reflex. A 2024 study found that the nervous system can fine-tune responses in real time. Practice can make movements appear almost automatic.

    It has been well established in research that the gap between seeing something and responding has a limit. A 2025 study concluded that the most elite extremes allow for reaction times of 100 milliseconds. At that speed, the human brain can barely process that something has happened.

    Science explains Lee is not necessarily moving as fast as we might perceive him to be. And therein lies all the fun of it. We cannot prove it is real, nor can we actually prove that it is fake.

    Maybe Lee is the “fastest man alive” or the so-called “human cheetah.” Or maybe he is just a remarkable entertainer. Either way, he has clearly tapped into something strange and fascinating: a blend of human ability and fantasy that people do not want to miss.

    To give context to Lee’s videos, watch this performance on Tú Sí Que Vales:

  • Despite all the likes, literallys and dropped g’s, English isn’t decaying before our eyes
    Photo credit: LisaStrachan/iStock via Getty Images Fear not: There isn’t anything that needs saving.

    As a linguistics professor, I’m often asked why English is decaying before our eyes, whether it’s “like” being used promiscuouslyt’s being dropped deleteriously or “literally” being deployed nonliterally.

    While these common gripes point to eccentric speech patterns, they don’t point to grammatical annihilation. English has weathered far worse.

    Let’s start with something we can all agree on: Old English, spoken from approximately A.D. 450 to 1100, is pretty unintelligible to us today. Anyone who’s had the pleasure of reading “Beowulf” in high school knows how different English back then used to sound. Word endings did a lot more grammatical work, and verbs followed more complicated patterns. Remnants of those rules fuel lingering debates today, such as when to use “whom” over “who,” and whether the past tense of “sneak” is “snuck” or “sneaked.”

    The language went on to experience centuries of tumult: Viking invasions, which introduced Old Norse influence; Anglo-Norman French rule, which shifted the language of the elite to French; and 18th-Century grammarians, who dictated norms with their elocution and grammar guides.

    In that time, English has lost almost all of the more complex linguistic trappings it was born with to become the language we know and – at least, sometimes – love today. And as I explain in my new book, “Why We Talk Funny: The Real Story Behind Our Accents,” it was all thanks to the way that language naturally evolves to meet the social needs of its speakers.

    From dropping the ‘l’ to dropping the ‘g’

    The things we tend to label as “bad” or sloppy English – for instance, the “g” that gets lost from our -ing endings or the deletion of a “t” when we say a word like “innernet” – actually reflect speech habits that are centuries old.

    Take, for example, “often.” Originally spoken with the “t,” that pronunciation gradually became less favored around the 15th century, alongside that “l” in “talk” and the “k” in know. Meanwhile, the “s” now stuck on the back of verbs like “does” and “makes” began as a dialectal variant that only became popular in 16th-century London. It gradually replaced “th” whenever third persons were involved, as in “The lady doth protest too much.”

    While dropping the “l” in talk may have been initially frowned upon, today it would be strange if you pronounced the letter. And the shift makes sense: It smoothed out some linguistic awkwardness for the sake of efficiency.

    If people learned to look at language more like linguists, they might come around to seeing that there is more than one perspective on what good speech consists of.

    And yes, that absolutely is a sentence ending with a preposition – something many modern grammar guides discourage, even though the idea only took hold after 18th-century grammarian Robert Lowth intimated it was a less elegant choice based on the model of Latin.

    Though Lowth voiced no hard and fast rule against it, many a grammar maven later misconstrued his advice as an admonition. Just like that, a mere suggestion became grammatical law.

    The rise of the grammar sticklers

    Many of today’s ideas about what constitutes correct English are based on a singular – often mistaken – 19th-century view of the forces that govern our language.

    In the late 18th century, the English-speaking world began experiencing class restructuring and higher literacy rates. As greater class mobility became possible, accent differences became class markers that separated new money from old money.

    Emulation of upper-crust speech norms became popular among the nouveau riche. With literacy also on the rise, grammarians and elocutionists raced to dictate the terms of “proper” English on and off the page, which led to the rise of usage guides and dictionaries that were eager to sell a certain brand of speech.

    Another example of grammarian angst reconfiguring the view of an otherwise perfectly fine form is the droppin’ of the “g.” It became so tied to slovenly speech that it was branded with an apostrophe in the 19th century to make sure no one missed its lackadaisical and nonstandard nature.

    Up until the 19th century, however, no one seemed to care whether one pronounced it as “-in” or “-ing.”

    Evidence suggests that -ing wasn’t even heard as the correct form. Many elocution guides from the 18th century provide rhyming word pairs like “herring/heron,” “coughing/coffin” and “jerking/jerkin,” which suggest that “-in” may have been the preferred pronunciation of words ending with “-ing.” Even writer and satirist Jonathan Swift – a frequent lobbyist for “proper” English – rhymes “brewing” with “ruin” in his 1731 poem “Verses on the Death of Dr. Swift, D.S.P.D..”

    Embrace the change

    Language has always shifted and evolved. People often bristle at changes from what they’ve known to what is new. And maybe that’s because this process often begins with speakers that society usually looks less favorably on: the young, the female, the poor, the nonwhite.

    But it’s important to remember that being disliked and bad are not the same thing – that today’s speech pariahs are driven by the same linguistic and social needs as the Londoners who started going with “does” instead of “doth” or dropped the “t” in often.

    So if you think the speech that comes from your lips is the “correct” version, think again. Thou, like every other English speaker, art literally the product of centuries of linguistic reinvention.

    This article originally appeared on The Conversation. You can read it here.

Explore More Culture Stories

Internet

Italian man claims to be ‘human cheetah’ with lightning-fast reflexes

Culture

Despite all the likes, literallys and dropped g’s, English isn’t decaying before our eyes

Culture

10 boys and 10 girls were left alone in separate houses and the different results are just wild

Media

9-year-old girl asks Steph Curry why his shoes aren’t in girls’ sizes. The response was perfect.