The internet is getting a much needed makeover.
In January 2015, Ashley VanPevenage had her makeup done. Months later, the before-and-after photos would become a viral sensation in the name of cyberbullying.
VanPevenage, a 21-year-old college student, had been struggling with acne and was experiencing an allergic reaction to benzoyl peroxide at the time of the makeover, making her transformation photos a dramatic addition to the makeup artist’s Instagram page. The photos began circulating and were soon turned into a malicious meme, receiving at least 7 million shares across Facebook, Twitter, and YouTube more than a year later.