Not all companies treat their profits equally. Patagonia has once again set a shining example for the corporate world to follow. In December 2019, the Patagonia community raised an incredible $10 million dollars in just over 17 days to help support organizations dedicated to protecting the planet.
It was a powerful moment that once again showed how Patagonia's customers are much more than just a group of people who buy things. They are a community in the truest sense, reinforcing the idea that dollars, brand loyalty, and return customers are more than just empty jargon; they reflect a values system that can make a real difference in the world.
And it works both ways. After the impressive fundraising haul, Patagonia announced they were matching the $10 million, which will go toward supporting 1,043 grassroots environmental organizations.