A decade ago, a rising health concern affecting children into adulthood still lingers today: peanut allergies. A study released in 2010 by researchers at the Mount Sinai School of Medicine found that cases of peanut allergies tripled between 1997 to 2008. In 2015, new evidence emerged that reduced peanut allergy cases, not by delaying the introduction of peanut products until age three as previously recommended, but by feeding them to children as infants. A decade later, the results showed that it worked.

In humans, peanut allergies occur when the immune system mistakenly recognizes the protein in peanuts as harmful. There is a wide range of peanut allergy symptoms; some people experience digestive problems, while others break out in hives. The most severe symptoms include dramatic drops in blood pressure and anaphylaxis. Anaphylaxis can cause difficulty breathing and uncontrolled vomiting, which can be fatal as swelling in the throat closes off airways and reduces intake of oxygen. Understandably, parents and adults alike grew concerned about ingestion and exposure to peanuts and peanut products at schools, playgrounds, and other public spaces.

Early exposure–not avoidance–is key

In 2015, Gideon Lack, Professor of Pediatric Allergy at King’s College London, published his team’s findings in a study dubbed the Learning Early About Peanut Allergy (LEAP) trial. The findings showed that introducing peanut products to infants significantly reduced their chance of developing peanut allergies by more than 80%, and that this resistance persisted in about 70% of the kids as they reached young adulthood.

These findings led officials to create new guidelines encouraging the early introduction of peanuts to infants as young as 4 months old. These new guidelines reportedly reduced peanut allergy cases by 27% in children under the age of three, and reduced them by over 40% after the exposure recommendation was expanded in a public health effort in 2017. Continued monitoring and testing over the years further cemented the effectiveness of early exposure to peanuts, according to the National Institute of Allergy and Infectious Diseases (NIAID).

“Today’s findings should reinforce parents’ and caregivers’ confidence that feeding their young children peanut products beginning in infancy according to established guidelines can provide lasting protection from peanut allergy,” said NIAID Director Jeanne Marrazzo in 2024. “If widely implemented, this safe, simple strategy could prevent tens of thousands of cases of peanut allergy among the 3.6 million children born in the United States each year.”

Pediatricians, child care specialists, and allergists back up this study

Professionals in both child care and allergy treatment recommend early introduction to peanuts.

“Early and consistent peanut consumption, starting in infancy, is the only proven way to reduce the risk of developing a peanut allergy,” allergist and pediatrician Dr. Alice Hoyt tells GOOD. “I recommend that all babies start peanut and other allergenic foods as early as four to six months when they’re ready for solids, and that once introduced, they consume them regularly.

Licensed speech pathologist and feeding specialist Jordyn Koveleski Gorman, who worked with Dr. Lack from 2022 to 2024 regarding early peanut introduction through Lack’s Mission MightyMe Puff products, echoed and reiterated the data of early exposure’s effectiveness in an interview with GOOD.

“The earlier we introduce allergens, the more we decrease the risk of allergies later in life,” said Gorman. “If peanuts are introduced between four to ten months of age, the risk of developing peanut allergies could be reduced by up to 80%.”

Gorman also pointed out that many parents and pediatricians are still hesitant to introduce peanuts at such a young age because this data is still relatively new compared to the peanut avoidance recommendations that had been established for decades.

“The previous recommendation was to avoid or delay peanuts to prevent potential allergies, but this fresher data is still new enough that some pediatricians or parents still aren’t aware,” said Gorman. “Parents are terrified of an allergic reaction, so naturally they’d side with avoidance.”

“How can I safely introduce peanuts to my baby?”

If you would like to expose your infant to peanuts early and safely to reduce the risk of peanut allergy, the NIAID has published guidelines and recommendations for parents.

First, talk with your child’s primary care provider/pediatrician before introducing peanut products to your baby. They may perform an allergy test or refer you to a specialist for additional tests. The results of these tests could determine whether it’s safe to introduce your child to peanuts at home, in supervision alongside your child’s doctor to monitor their reaction, or if your child should not be exposed to peanuts at all. If, upon feeding, your child shows signs of eczema, your doctor might recommend delaying introducing peanuts to your baby’s diet until they’re six months old before attempting to incorporate peanut products into their diet again.

However, if the child shows no symptoms at all, you’re free to feed peanut products to your baby, provided that they’re prepared safely for your baby to eat. The experts who spoke to GOOD offered recommendations on how to introduce peanuts into your baby’s diet.

“Nuts and straight nut butters are a choking hazard for babies, so I recommend either mixing peanut powder into a puree or diluting peanut butter with water or breast milk, or using Mission MightyMe Peanut Puffs, which were developed by the doctor who led the research that changed feeding guidelines globally to recommend early introduction,” Dr. Hoyt said to GOOD.

“The easiest way to introduce peanuts to your baby is to thin out peanut butter with water and offer it on a spoon, put that mixture into any puree, or coat it on a soft solid like a banana,” said Gorman.

It is important to reiterate that you should still check with your child’s physician before introducing any new foods to their diet, to ensure that everything is monitored and their health is at the forefront. It’s important for parents and their child’s care team to stick together like peanut butter and jelly when introducing potential allergens.

  • Psychologists say the best trick for building confidence is to create a superhero-like alter ego
    Photo credit: CanvaPutting on an alter ego can help boost confidence.

    Whether it’s giving a presentation at work or mustering up the courage to ask someone out on a date, many people struggle with confidence. People worry about being liked or whether they can pull off certain feats. They wish they could be someone else who has the confidence they lack. Well, according to some psychologists, you can.

    Psychologists have found that people can develop an alter ego to help boost confidence and achieve desired results.

    Give yourself comic book-level confidence

    “One of the least appreciated realities about confidence is that very few people develop confidence based upon how they feel before acting,” Kat Grassetti, clinical director and co-founder at Monima Wellness Center, told GOOD. “The value in an alter ego lies within giving the individual permission to leap to act before their confidence has caught up.”

    This isn’t unlike modern comic book superheroes like Spider-Man. Whether in the comics, films, or television shows, Peter Parker is riddled with anxiety and struggles with confidence and self-esteem. However, when he becomes his alter ego, Spider-Man, he is outgoing and quippy. As the story progresses, Parker slowly becomes just as personable, confident, and competent as his web-slinging alter ego.

    There’s science to back this up, but with different superhero labeling. Child psychologist Rachel E. White’s study of children’s perseverance and confidence found what researchers dubbed “The Batman Effect.” The study showed that children who adopted an alter ego or character, like Batman, stuck with a boring task longer than those who thought in the first or third person. White also got similar results when asking children to concentrate on a complex card game. She found that portraying a character with greater concentration improved their executive function.

    You’re still you, and that’s a good thing

    Having an alter ego can create self-distance and provide an outsider’s perspective on a situation or task. After all, “you” aren’t preparing for the big speech or tackling a problem; your alter ego is. But it’s important to note that, in the end, your alter ego is still you.

    “The alter ego does not create a new personality; rather, it allows an individual to tap into their existing strength, which often remains hidden from them due to anxiety, self-doubt, or fear of being judged,” said Grassetti.

    Putting on an alter ego has helped many celebrities when they felt their confidence dwindle or when trying something new. Beyoncé adopted her “Sasha Fierce” persona to rid herself of nerves before going onstage. Before hosting The Late Show as his true self, Stephen Colbert donned an alter ego as an over-the-top staunch conservative. This allowed him to showcase his satirical skills and confidently challenge the powerful. Over time, though, these people let those personas go after their true selves were ready to do the heavy lifting.

    You are still responsible

    Alter egos can only do so much for so long, though. For example, rapper Eminem (Marshall Mathers) has shared that he created his “Slim Shady” persona. It helped instill confidence and creative freedom without concern about blowback. While the alter ego is credited with helping fuel his initial success, Mathers also blamed the persona for causing strife in an interview with an AI version of “Slim Shady.”

    That’s the thing Grassetti and other psychologists note: The alter ego is just a tool to help build confidence, not a crutch.

    “When the gap between the alter ego and the true self closes as quickly as possible, then the confidence will be sustained,” said Grassetti. “However, if an individual relies heavily on a secondary persona for confidence, this type of confidence can also be conditional (or fragile), and therefore much harder to sustain.”

    So if you struggle with confidence, it may be worth thinking about developing an alter ego that has the qualities you’re looking for. However, it’s important to realize that, in the end, the alter ego’s actions, thoughts, confidence, and other attributes are actually your own. You are responsible for your alter ego and what it does, for better or worse.

  • 5 ways how stickers psychologically boost the lives of grown adults
    Photo credit: CanvaStickers can be beneficial for adults as well as kids.

    We tend to associate stickers with childhood. As kids, we put them all over our rooms, furniture, books and notebooks, and wherever else our little hands could stick them. Yet, you have probably seen stickers being used and loved by adults as much, if not more, than kids. They can be found on water bottles, laptops, car bumpers, journals, and many other surfaces. You may even know an adult who uses a sticker chart like an elementary school kid does to keep track of their daily tasks. So, what gives?

    Why do adults love stickers? It turns out that there is psychology behind why many adults still love to stick stickers everywhere. Psychology professionals have reached out to GOOD to share some of the reasons why adult brains benefit from having and using stickers.

    Accountability awards

    Much like with children, many adults turn to stickers as an easy way to stay motivated to commit to a task or achieve a goal. While youngsters turn to sticker charts for reading goals or eating vegetables, adults can use them to motivate themselves to hit the gym or keep up with their budget. It may sound like an innocuous award, but that’s all it needs to be.

    “Small simple tokens or rewards like stickers often cause an instant dopamine rush that leaves us feeling a sense of joy or happiness even if it might be small or fleeting,” said psychology professor and licensed therapist Jillian Amodio

    “In my work as a psychologist, I often encourage clients to use sticker charts, simple grids where you put stickers up when you complete a task,” said registered psychologist Rod Mitchell. “I’ve had many clients who tried positive self-talk, only to find it slid off. Stickers worked for them.”

    It may sound immature on the surface, but what worked to establish good behaviors or habits as a kid can sometimes be just as effective for a grown-up.

    “I had one client who was very resistant to the idea, viewing it as childish,” Mitchell added. “He came back the following week and sheepishly told me that the sticker chart had worked like a charm.”

    Progress markers

    “In addition to creating a sense of accomplishment, seeing a sticker placed on a calendar, chart, or planner after achieving a goal can create a visual history of success,” said Dr. Lori Bohn, medical director at Voyager Recovery Center. “This history can motivate an individual to continue to work towards additional goals.”

    So the benefit of sticker charts isn’t just the dopamine rush, but encouragement. A person can look back at the progress they made, and any “failure” they see becomes an anomaly. It’s why many folks have created sticker charts for things as basic as eating healthy foods to more complex struggles like sobriety.

    “The stickers on the chart serve as small badges of who you are and what you did,” said Mitchell. “A client I had who was struggling to make time for his kids now looks back on a chart full of stickers and knows that he’s become the family man he wanted to be.”

    An easy form of expression

    Placing a sticker on a laptop or water bottle you use daily also allows us to express ourselves. That expression can be as insightful as a political message or as simple as “I like SpongeBob.” It can communicate to others what you’re all about without even speaking a word.

    “Stickers appeal to adults because they often offer an opportunity for self expression and trigger a sense of nostalgia,” said Amodio. “They can also serve social purposes when they speak to people who share similar interests, values, or devotion to a cause.”

    The same logic applies to why many people use digital stickers and emojis when texting or posting on social media.

    Psychologically instill civic duty

    So how powerful are stickers? According to extensive research, very. One sticker standout is they get people to the polls. The “I Voted” sticker folks receive after they vote is a great motivator. They allow folks to feel that dopamine hit after voting, while advertising to others to vote. Stickers can be a reward for voters, a reminder to those who plan on submitting their ballot, or provide FOMO (fear of missing out) to those who don’t vote.

    “It tells other individuals what the person did (voted), what the person values (voting), and what type of individual they perceive themselves to be (a voter),” said Dr. Bohn. “Social psychologists have shown that people are heavily influenced by social norms. In many cases, people rely on other people to help them understand if their behavior is acceptable or not.”

    It may feel like mental manipulation to get people to vote (because it is) but it’s important to note that the sticker doesn’t endorse any particular bill or candidate. It just endorses participation.

    Affordable artwork

    “Stickers are also visually appealing which creates a pleasurable response in the brain as well,” said Amodio.

    Stickers are used by adults because they like how they look. They’re an inexpensive and convenient form of artwork to display. They can easily be put in a book, on a wall, or most other surfaces. They don’t take too much space and are cheaper than paintings, sculptures, and other artwork.

    Many independent artists have turned their work into stickers. It’s a way to keep making a living while also making it affordable for people to purchase their art. Sticker art also benefits the brains of the artists and their supporters alike. It’s just like any other art piece you can display. 

    There are many valid and beneficial reasons why grown adults happily use stickers. The act as a boost, a motivator, and a way to express yourself in one. If you’re already a fan, keep on stickin’.

  • Student with severe facial burns from a frat house fire healed through new innovative treatment
    Photo credit: Hamilton Health SciencesExosomes helped heal severe facial burns with less scarring.
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    Student with severe facial burns from a frat house fire healed through new innovative treatment

    Exosomes could change how we treat various maladies and disease.

    A university student who suffered severe facial burns has remarkably healed thanks to what is being called a world-first biological treatment.

    On December 2, 2025, 18-year-old Kaitlyn Jeffrey was caught in a fire at the Pi Kappa Alpha frat house at Western University in Canada. The fire was caused after rubbing alcohol had been thrown onto a lit torch. Kaitlyn was one of the five people rushed to the hospital for injuries. She suffered serious burns after her face and hair had been set ablaze.

    A new treatment

    Usually, treatment for such burns would require a skin graft, but the burn unit at Hamilton Health Services wanted to try something different. While skin grafting is helpful, the end result isn’t always ideal. Skin grafting can be a slow process that ends with scarring and often a patch-like appearance on the patient.

    “My vision for Kaitlin was to avoid skin graft surgery to her face and neck at any cost,” said Dr. Marc Jeschke, medical director of the hospital’s regional burn program and vice-president of research and innovation at HHS. “You can do the best graft on the planet, but you won’t return the skin to normal.”

    With Kaitlyn’s and her family’s permission, Dr. Jeschke sent an urgent application to Health Canada for a new type of treatment. After Health Canada approved, the doctors proceeded to give Kaitlyn an exosome treatment for her facial burns. The results were a rousing success.

    What are exosomes?

    Exosomes, or extracellular vesicles (EcVs), are present in almost all cells, tissues, and body fluids. They’re tiny vesicles released naturally by nearly all types of cells, carrying proteins, lipids, and genetic material. They essentially carry these “packages” of material and send signals from one cell to another to regulate their behavior. They’re not only being tested for medical applications like this one, but are a part of a skin care trend as well. While exosomes had been studied for burn research, they haven’t been tested on humans before.

    One trillion exosomes were collected and injected into Kaitlyn’s injured areas over the course of two treatments. This helped her cells coordinate in rapidly healing and repairing her facial tissue. The treatments also significantly reduced inflammation. 

    Astounding healing and new possibilities

    After she had healed, Katilyn was amazed and grateful at the result.

    “It’s honestly a miracle,” she said. “Being injured in the fire has also had a deep impact on my mental health, and it’s something I’m continuing to deal with. But having such good results, particularly to my face, is helping me move forward.”

    Exosomes are still being researched for other potential medicinal applications. They are being tested to see how well they could modulate immune responses and deliver biomarkers. This could help combat cardiovascular disease, neurological disorders, and cancer among other ailments. Time and research will tell whether exosomes can help those patients like they helped Kaitlyn.

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