Experts keep telling us that this will be a “turnout election,” with each campaign using the most sophisticated techniques to get people to the polls. Yet if recent history is a guide, only about half of eligible voters will make it there.
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A scuff on your bag, a dent in your mug – and suddenly it feels like time for a new one
Small flaws can push us to replace things that still work. New research explores the urge for flawless possessions and the value of imperfection.
Imagine you have a bag you really like. It felt like “the one” when you bought it.
Over time, it starts to look worn. There are some scuffs on it. Nothing is actually wrong with the bag, and it still works exactly as it should. Yet, once you notice those imperfections, you start thinking about buying a new one to replace it.
Consumers do this all the time. They replace phones that still work, furniture with a scratch and sweaters with a small snag. Often, what has changed is how people see these items.
We are marketing researchers who study why people buy, use and get rid of stuff. This obsession with perfection began when one of us, Aprajita Gautam, moved from India to the U.S. in 2019. She was struck by how different the culture of buying and owning things was in the two countries.
In our peer-reviewed research paper, published in August 2026 in the Journal of Consumer Research, we identified one reason for this pattern: Some people care much more than others about having flawless things. We call this penchant a desire for perfect products.
Not the same as perfectionism
We began by interviewing 17 people in Austin, Texas, in 2023. They included real estate agents, entrepreneurs, stay-at-home mothers and people employed by an nonprofit that promotes reuse. We asked them about their possessions and what made things seem perfect or imperfect. We then surveyed about 540 more people, some online and some in a university research lab.
The results suggested that people who strongly preferred flawless items had more elaborate ideas about what their ideal product was and were sensitive to even small deviations from those ideas. Their standards also kept rising. Seeing something better than what they owned could raise the bar further for them.
Next, we developed questions to assess how much people care about having flawless possessions. We used people’s answers to determine how strongly they desired perfect products.
We also found that this tendency is related to but distinct from perfectionism. While perfectionists hold themselves to high or even impossible standards, people who want perfect stuff hold what they buy and own to lofty standards. You might easily shrug off a bad day at the office but be far less forgiving of a scratch on your new coffee table.
For people who feel they have to own perfect products, even a small imperfection can overshadow everything else they like about something they own.
Finally, we conducted 12 experiments where we recruited participants – University of Texas at Austin students and online workers participating in crowdsourcing marketplaces – to test the behavioral effects of the desire for perfect possessions.
It can affect how you shop
In our first online experiment, we asked 402 consumers across the country to imagine booking a hotel in California’s Napa Valley using filters like those on travel websites, such as star rating, Wi-Fi or a spa.
Consumers who desired perfect products used more filters and set higher cutoffs, narrowing their search to hotels that came closer to meeting their standards.
Newness itself also had value for them.
In another online experiment with 301 consumers, those who cared most about owning flawless possessions were quicker to upgrade to the latest iPhone, even when it offered little real improvement over the previous one.
This urge can be costly. It can mean paying extra for something new when the old one works fine, or spending more time searching for a product that meets every standard that may not actually matter.
Makes people less open to repairs
This preference also affects what people do with the stuff they already own.
In our next online experiment, we asked 1,004 U.S. participants to chose between two options: an insulated coffee mug and an insulated water bottle. When told that the product they chose had a small dent on the bottom, those who were most bothered by flaws in their possessions were more likely to swap it for the other option.
We found a similar pattern with repairs. In an online experiment with 601 consumers, we found that those who want to own perfect products were less interested in fixing a broken keyboard when the replacement key wouldn’t match the color of the other keys.
This highlights a problem with repairs that isn’t usually part of discussions about sustainable consumption: Fixing something can restore its function without necessarily making it look as good as new.
A factor for donations
Consumers with exacting standards for their things also applied their high standards to items they were getting rid of.
In an experiment we conducted in a university behavioral lab, we asked 339 students to help with a “Clean Out Your Closet” drive. They examined pieces of clothing that others had discarded and sorted them into two bins: one to donate and one to recycle.
Those who strongly preferred flawless items were less likely to donate imperfect but still usable clothing. This attitude can shorten a product’s useful life.
That finding has implications for sustainability. Much of the academic research about sustainable consumption focuses on what people buy. But another way to consume less is to keep products in use longer.
That becomes harder if small imperfections make otherwise useful products seem less valuable.
Learning to value imperfection
Our research suggests that how someone responds to flaws in their possessions can vary depending on what those flaws mean to them. We were inspired in part by the Japanese concept of wabi-sabi, which finds beauty and value in imperfection and change.
In our final online experiment, 1,203 consumers learned about hoodies with subtle variations in color and pattern. When those variations were described as making each hoodie unique, consumers who love having perfect products responded less negatively to them.
A mark on a well-used object can be seen as a flaw, but it can also become part of its history. And replacing products because of minor imperfections can lead consumers to waste their money.
None of this means consumers should keep everything forever. Mugs break and clothing and shoes get worn out. Sometimes people simply want something new.
But consider that bag again. Its scuffs could mean it is no longer the perfect bag you originally bought. Or they could mean you’ve carried it hundreds of times because you like it.
This article originally appeared on The Conversation. You can read it here. -
Your cells keep a record of every workout you’ve ever done – and those gains persist even after a break from exercise
New research suggests muscle and liver cells retain a memory of exercise, offering hope when injury or life interrupts a workout routine.
Have you ever taken months off training – maybe due to an injury, a new baby or crushing work deadlines – and come back convinced you were starting from zero?
Research from our team has some good news: At the cellular level, you probably weren’t.
We found that muscle and liver cells store memories from every training session in ways that may help improve endurance, control blood sugar levels and even slow weight regain after inactivity.
Use it or lose it? Maybe not
For most of the past century, long before fad diets and fancy workout trends took off, exercise was considered one of the most effective lifestyle changes to lower the risk of heart disease, Type 2 diabetes, several cancers and early death for people of all ages. But people typically understood exercise as something whose beneficial effects fade away over time: You use it or lose it.
When you stop training, your maximum oxygen uptake, muscle gains and insulin sensitivity drift back to where they started, often within weeks. Physical activity guidelines are built on this fact, which is why they emphasize consistency above all else.
Consistency, however, is a luxury that roughly 3 in 4 American adults aren’t able to enjoy. People can experience injuries, illness, pregnancy or jobs that limit their time for or ability to exercise. If adaptation really resets, every time you step into the gym would be as if you’ve never been there before. But that scenario doesn’t match what coaches and returning athletes typically describe: In practice, people who have trained before can get fit again faster than those who haven’t undergone similar training.
In recent years, however, scientists have started challenging the concept of “use it or lose it.” New research hints that your cells might keep a record of your training history so all of your gains are not completely lost.
More than muscle
We are exercise physiologists who study how cells remember exercise. Our lab and others have shown that the body is able to store a form of exercise memory across different organs.
To study how this exercise memory works, our team of researchers use an ON-OFF-ON exercise training protocol in mice, which involves an initial four- to eight-week training period, followed by detraining – a period of no exercise – and a second training bout. This method allows us to examine how cells form a memory of exercise, maintain a record of exercise through detraining, and recall memories of prior training when exposed again to exercise.
Using this strategy, our team found that skeletal muscle memory accelerates muscle growth. Compared to mice with no training history, mice who retrained grew bigger muscles, and the individual muscle fibers inside those muscles grew too. Larger muscle fibers meant that the working cells were themselves getting bigger, rather than the surrounding tissue.
Looking more closely at these muscle cells, we found that retrained muscle is better at matching energy production to demand – meaning, the muscles were better at drawing from energy stores when it’s needed most – and this ability persists without further exercise. This memory held even when the mice ate a high-fat diet, suggesting that prior training can still offer benefits even when diet is working against those gains.
Muscle isn’t the only body part that learns from exercise. Working muscle needs fuel, and the liver supplies it during and after training sessions.
My colleagues and I found that liver cells also store exercise memory and uses it to feed muscle more efficiently. In both mice and people who trained, stopped, then trained again, their livers released higher levels of a family of enzymes called carboxylesterases. These enzymes chop up lipids circulating in the blood, delivering fat in a form that muscle can take up and burn as it grows.
A record that outlives you
Recorded cellular memories of exercise may even be passed down to future generations.
In mice, we found that three to four weeks of maternal and paternal endurance exercise can have a lasting effect on their offspring. Compared to offspring born to sedentary parents, parental exercise granted protection against poor blood sugar levels and excess weight gain for an entire year after birth.
Researchers have hypothesized numerous ways that prenatal exercise may affect offspring. For example, maternal exercise might allow offspring to spend more time developing in the womb or lead parents to producer higher quality milk.
But there remains much to be discovered on how parents influence the health of their children and whether their lifestyle could provide a fitness advantage across generations.
Every cell remembers
Biology has traditionally granted memory to a short list of cells. Neurons store memory in the connections between them. Immune cells store memory so they can recognize pathogens faster and more strongly the next time they encounter them.
Researchers previously considered all other cells to be memoryless; a cell responds to a signal, then returns to baseline without keeping a record of that interaction. But that assumption is now coming apart.
Skin stem cells can keep a record of inflammation, allowing them to heal a new wound faster months later. Human fat cells keep a record of obesity that persists even after substantial weight loss, which may account for why you gain weight faster when switching back to a high-calorie diet – the so-called yo-yo effect.
We propose that every cell in the body remembers exercise, regardless of how little or how much someone trains. The question is how long these records are stored and whether researchers could prolong or expand each cell’s storage capacity. Better understanding of how cells learn and remember exercise, where they store memories and how those memories are preserved could help improve exercise guidelines for those who cannot exercise for prolonged or consistent periods of time.
To be clear, none of these findings are evidence for skipping the gym; nothing in our data suggests the effects of past training can substitute for present training. But there is hope that the work you put into getting in shape isn’t completely lost over time.
Somewhere, deep in your cells, there is a record waiting to be replayed the next time you lace up your running shoes, pick up a pair of dumbbells or want to fulfill a New Year’s resolution.
This article originally appeared on The Conversation. You can read it here.
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