How to Roll, Bike, and Board Your Way to a Better Planet
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Founded in 2002, Action Sports Environmental Coalition mobilizes the energy around action sports to spread the word to the community (and youth especially) about environmental education and advocacy. Pro skater friends like Bob Burnquist, Danny Way, and Cara Beth Burnside have been involved in the cause from the start, with others action sports heavyweights such as surfer Kelly Slater, BMX biker Jamie Bestwick, and snowboarder Travis Rice now part of the team.
Illustration by Jessica de Jesus
Teaching the next generation of kids to care about the planet is key to sustainability. So what better way to reach out to kids then action sports? “The action sports industry connects to fashion, music, and mainstream sports,” says ASEC founder Frank Scura. “If we’re doing something about sustainability, the ripple effect will ultimately help change the world.”
To read more about ASEC's events and future projects, click here.
In a career that now spans twenty-two years, pro skateboarder Danny Way has accomplished some gravity-defying feats. He's jumped the Great Wall of China (four times), set the Guinness World Record for speed on a skateboard, taken three straight Gold medals at the X Games, and has been immortalized digitally in his own video game. Often called the best skateboarder in the world, he was also one of the first pros to support ASEC.
To read more about Way, his activism, and his skateboarding career, click here.
ASEC founder Frank Scura has always been part of action sports. Growing up in Santa Monica, California, he had Dogtown in his backyard and skateboarding heros like Jay Adams, Ray Flores, and Tony Alva dropping by to flirt with his cute sisters. He became a surfer and sometime-skater himself, and in 2002, he founded ASEC to promote environmental causes through action sports.
To read more about Scura's work, click here.
Take your love for action sports—be it as an observer or a frequent participant—by helping preserve the outdoors so that it’s a pleasure to ride/skate/roll now and in the future. Because really, who wants to ride through trash on biking trails or jump through garbage on a skateboard? Become a member of ASEC or volunteer at their many awesome sports and music events, where you're sure to meet some pro action sports legends, too.
Read more about how to help ASEC here.