In the United States, advertising is so ubiquitous that when you’re not surrounded by billboards and video screens it almost feels creepy. Just imagine if an iconic U.S. intersection or thoroughfare such as Times Square, the Las Vegas Strip, or Hollywood Boulevard suddenly went ad-free. It would feel pretty empty, right?
Back in 2006, the São Paulo, Brazil, cityscape was so cluttered with advertisements, both legal and illegal, that the city was plagued by what the mayor called “visual pollution.” On New Year’s Day 2007, the Lei Cidade Limpa (Portuguese for “Clean City Law”) took effect in São Paulo, and 15,000 billboards and 300,000 storefront signs were taken down. Photographer Tony de Marco was there and took some amazing pictures of a city in transformation.
(H/T Tony de Marco)



















A dad dances with his daughter as the crowd watchesCanva
Wedding guests wave sparklers Canva
A couple embraces next to a lakeCanva
Kids playing outside Canva
A couple drinking wine make deep eye contactCanva
Woman at work gives presentation at the workplaceCanva
Woman looking in the mirrorCanva
Chairs overlook the ocean on a sandy beach with sunny skies.Image via
Senior couple having a great time together.Image via
Happy mini Retirement, even if it's just for a while. 
Prayer in a the mountains.Image via
Two women having an important conversation.Image via - Photo by Antonio_Diaz
People hold out puzzle pieces. Image via
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