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Kendrick Lamar Teams Up With Health Food Company for “Beets Don’t Kale My Vibe”

The hip-hop recording artist is living every rapper’s dream.

It’s every young rapper’s dream to one day have their name emblazoned on the menu board of a chain salad restuarant. I guess you could say Kendrick Lamar’s made it: he’s teaming up with West Coast health company Sweetgreen for a new salad menu item, called “Beets Don’t Kill My Vibe,” in what some may say is a natural next step for the hip-hop recording artist. Lamar is also headlining Sweetgreen’s Sweetlife Music Festival, which will go down in Maryland at the end of next month (other performers include Charli XCX and Billy Idol, neither of whom are getting a salad named after their musical oeurve).

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GOOD Design Daily: 17 Ways to Get Kids to Eat Healthy Food

IDEO's problem-solving platform OpenIDEO publishes the findings from its first challenge: Jamie Oliver's quest to introduce kids to healthy eating.

A few months ago, the design firm IDEO announced a new open-source platform for solving problems, OpenIDEO. The idea was that IDEO would toss out challenges related to what they were working on within their own agency, to see if their audience had any bright ideas. The first major challenge was announced in conjunction with last year's TED prize winner, chef Jamie Oliver, whose TED wish is to eradicate childhood obesity by getting families to prepare and serve healthier meals. After 198 suggestions flowed in, the field was narrowed through voting. This week, IDEO published the top 10 ideas from their community, plus seven more highlighted by Oliver's team, in a free downloadable PDF, An Open Food Revolution.

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