GOOD

It's (Not) Electric: Why A Natural Gas Car is the Greenest of 2011

Green means less science fiction, more market impact.

At the Los Angeles auto show, where practically all the car companies I’d heard of and many I had not exhibited their latest models, nearly all of them had a new electric-only vehicle to display: The newest iteration of the Nissan Leaf and the Chevy Volt, the Honda FIT EV, the Mitsubishi MiEV, the Ford Focus Electric, Toyota’s new all-electric Prius, and upstart CODA’s EV Sedan, which promises the longest range, at 150 miles on a single charge.

Keep Reading
Articles

The New Nissan Leaf Ad: Humorless, Brilliant, or Both?

The new ad for Nissan's electric car features scenes from a smoggy alternate reality in which our computers and cell phones spew out exhaust.

[youtube]http://www.youtube.com/watch?v=j0sCCJFkEbE

The new ad for the all-electric Nissan Leaf asks, "What if everything ran on gas?" and answers in the form of vignettes from a smoggy alternate reality in which our microwaves, computers, and cell phones spew out exhaust.

Keep Reading
Articles

Why Electric Cars Will Succeed Even Though Six in Ten Americans Don't Want Them

Sure, Americans claim they don't want electric cars. But demand isn't the problem right now.


A new USA Today/Gallup poll asked Americans about their interest in electric cars. Fifty-seven percent of respondents said they “won't buy an all-electric car no matter the price of gas.”

USA Today uses those numbers to make the standard case that the electric car is doomed because it just doesn't appeal to the public.

Keep Reading
Articles

Houston Gets Private Electric Car Charging Network

Texas might be getting the most innovative and practical electric car charging system in the United States. Surprise?


Houston, Texas, may end up being the first American city with a great electric car charging infrastructure. A company with the phonically awkward name of NRG Energy is rolling out "the world's first privately funded comprehensive electric vehicle ecosystem."

The system (or "ecosystem," in their overwrought marketing speak) is called eVgo and it employs a very interesting business model. NRG is going to install between 50 and 150 high-speed chargers in public places—think shopping centers and the like—by the end of 2011. They'll also be installing chargers in people's homes.

Keep Reading
Articles