GOOD

You're the Ad Now: Why Marketers Need You to Do Their Job

Ads used to tell you about products. Then they made you feel good about them. Now, you're the ad.

Two weeks ago, snack brand Popchips suffered a major blow to its public image when it released an ad featuring Ashton Kutcher wearing brownface and speaking in a bad Indian accent.

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In Conservative Cultures, Social Media Opens the Door to Condoms

Social media makes it easier for young people to access information about family planning, especially in traditional cultures.


Promoting condoms as a tool for family planning and HIV prevention in conservative, traditional societies like Mozambique and Indonesia should be a hard sell.

But social media and internet platforms have made it easier for young people around the world to access information, overcome cultural barriers, and engage in discussions that often sell condoms more as a lifestyle accoutrement than a prophylactic device. This was driven home to me one day when I sat down at a restaurant in Jakarta and was amazed to see a teenage girl sitting with her parents and wearing a DKT “Fiesta” condom foil strung on a necklace.

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The Good Gap: Why Do Chinese Consumers Care More About Responsible Business Than Americans?

Citizen consumers in emerging markets care more about social responsibility and ethical business than those in developed countries. Why the good gap?

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Half a Billion People Were Defriended Last Year—Does That Undermine Facebook's Business?

As Facebook users change the way they behave, the social network company will need to stay nimble to protect revenue.

Amanda Borland, a sophomore at the University of Southern California, sits at her computer scrolling through a list of names. Suddenly she stops and clicks on a picture. “That is a random person I have never talked to,” she says. In an instant, Borland “unfriends” another Facebook contact. Borland originally added these people while running for student government in high school; now she sees no reason to keep them as friends.

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Good Design for Business Is More Than Meets the Eye

How the Boba Guys build trust by controlling the personality of their business.


This week, we needed some posters designed for an event promotion, but our art director was temporarily out of commission. We were able to scrape something together in Word but it was a far cry from what we had hoped. Here is what we came up with initially:

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From Start-Up to Household Name, the Boba Guys' Science of Logos

From the Nike swoosh to the Chiquita banana lady, a tour of what matters in a company's logo.



Many designers cite the Nike swoosh as their favorite logotype of all time, and rightfully so. It has not changed much since its inception. The swoosh embodies the spirit of the eponymous goddess of victory who inspired the most courageous warriors at the dawn of civilization. You immediately understand what Nike stands for when you see the company’s logo. That’s hard to do.

It’s not my favorite logo, though. My heart lies with the Chiquita banana lady. Brand recognition is undeniable with the Chiquita banana—their logo of a lady wearing a fruit headdress on each and every one of the bananas they sell. I can’t think of another fruit company that markets and places such a strong emphasis on packaging. What was once a commodity has now become a household name.

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