Promoting condoms as a tool for family planning and HIV prevention in conservative, traditional societies like Mozambique and Indonesia should be a hard sell.
But social media and internet platforms have made it easier for young people around the world to access information, overcome cultural barriers, and engage in discussions that often sell condoms more as a lifestyle accoutrement than a prophylactic device. This was driven home to me one day when I sat down at a restaurant in Jakarta and was amazed to see a teenage girl sitting with her parents and wearing a DKT “Fiesta” condom foil strung on a necklace.
Amanda Borland, a sophomore at the University of Southern California, sits at her computer scrolling through a list of names. Suddenly she stops and clicks on a picture. “That is a random person I have never talked to,” she says. In an instant, Borland “unfriends” another Facebook contact. Borland originally added these people while running for student government in high school; now she sees no reason to keep them as friends.
This week, we needed some posters designed for an event promotion, but our art director was temporarily out of commission. We were able to scrape something together in Word but it was a far cry from what we had hoped. Here is what we came up with initially:
Many designers cite the Nike swooshas their favorite logotype of all time, and rightfully so. It has not changed much since its inception. The swoosh embodies the spirit of the eponymous goddess of victory who inspired the most courageous warriors at the dawn of civilization. You immediately understand what Nike stands for when you see the company’s logo. That’s hard to do.
It’s not my favorite logo, though. My heart lies with the Chiquita banana lady. Brand recognition is undeniable with the Chiquita banana—their logo of a lady wearing a fruit headdress on each and every one of the bananas they sell. I can’t think of another fruit company that markets and places such a strong emphasis on packaging. What was once a commodity has now become a household name.