Read more about the “Balloons of Bhutan” project, and the stories it leaves out.
Photos courtesy of Jonathan Harris
Bhutan has been called one of the happiest countries on earth. Multimedia artist Jonathan Harris traveled there in 2007 to experience it for himself.
Read more about the “Balloons of Bhutan” project, and the stories it leaves out.
Photos courtesy of Jonathan Harris
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“I’m 100% doing this tomorrow.”
A rapidly growing trend on TikTok encourages people to see themselves as the protagonist of their own lives. In “main character energy” videos, creators turn ordinary moments into cinema. Clips of people walking to work, grabbing coffee, or reading a book sometimes attract thousands of views after specialized music and stylized cuts are added.
The social media posts might look like just another aesthetic trend. But the reason people keep returning and liking them seems less about style and more about how they turn a regular day into something special.
“Main character energy” is Internet slang for seeing yourself as the central figure of your own story. Not in an inflated sense, but more in a way that turns ordinary routines into something a little more intentional.
TikTok creators have embraced the trend, creating an easily recognizable video that encourages self-focus and a playful, story-driven way of seeing themselves. Entire feeds are now filled with “main character walks” and similar clips of daily activities where nothing remarkable happens, but the attitude suggests it matters.
People seem to really respond to the trend. Comment sections are filled with thoughts about their own “main character” moments. The video just above, posted by @chelsbol received over 15,000 comments.
“Me every time I walk home from Trader Joe’s”
“my newest coping tool has been: *make it an imaginary situation, you are now playing pretend, cosplaying even*
“this is gonna flip my mindset so much thank you.”
“Im 100% doing this tomorrow”
“Be your starring role in your own movie everyday!”
“Making the best out of any situation”
People generally move through their lives from one obligation to another. Work, errands, commuting, cooking, cleaning, and endless scrolling can make days blend in a blur. In that repeated normalcy, a video that slows down and has a little theatrical fun can feel surprisingly refreshing.
However, these unique videos may point to deeper underlying concerns. In a Psychology Today article, psychotherapist Duygu Balan warns that what begins as self-discovery can turn into content made primarily for clicks and likes. There’s a toxic risk when personal growth becomes something curated for an audience.
The same videos that encourage people to romanticize their own lives can also invite comparison. Videos carefully crafted to elicit audience engagement rarely project reality. A 2025 study in Frontiers in Psychology found that social comparison on social media can dramatically affect a person’s mental health. Viewers don’t always stop at appreciating someone else’s perspective. Sometimes they get lost in measuring their own lives against it.
Most successful “main character energy” creators focus on more ordinary moments than extraordinary ones. The appeal isn’t necessarily about having a better life. It’s more about finding a different way to approach the one you already have.
Whether people see the trend as a helpful mindset or just another social media trend, its popularity suggests viewers crave it. By framing routine differently, they invite the audience to craft a little more joy in the mundane of their own lives.
At their best, these videos aren’t about becoming the star of a movie. They propose finding meaning from the moments people often overlook. In a culture driven by productivity, infusing everyday life with a little lighthearted whimsy is a big reason people keep watching.
“Your dad’s here, he sees you, and he’s proud of you.”
Mimi Fletcher has the prototypical origin of a successful working actor: moving out from the Midwest to Los Angeles to become a star. She got her start doing background gigs and now is doing recurring guest roles on television. However, one acting gig she’ll treasure forever was when she got to work with Harrison Ford.
Ford is a part of the main cast of Shrinking, an Apple+ show starring him and Jason Segel. The show is about a therapist (Segel) who, motivated by grief, takes a more proactive and candid approach with his patients. Ford plays Paul, a senior therapist at the practice who suffers from Parkinson’s disease.
In 2023, Fletcher got to do scenes with Ford and Segel. It would be one of the biggest highlights of her career so far. However, recently on Threads, Fletcher shared that it was also a highlight of her life that she’ll never forget.
Fletcher shared that her father was a big fan of Harrison Ford. Her dad was also a big fan of his daughter and very encouraging of her acting dream. She shared how her father supported and believed in her, even when she made decisions that her dad wouldn’t approve of. Her dad passed away in 2005 before Fletcher truly “made it” as a Hollywood actor. She wishes she was able to make him proud.
Before going on set, Fletcher was waiting in the holding room with both Harrison Ford and Jason Segel. As they were all waiting, Fletcher thought of her father. She approached Ford and said:
“You know, Harrison, my Dad was a big fan of yours. I remember him taking me to see Witness when I was a little girl. I did some things that I know disappointed him, but he still supported me. He never got to see me do any professional acting, but I’d like to think that today, he’d be proud of me.”
Fletcher tried to keep it professional, but the tears she was holding back spilled out. Immediately, Ford rushed to give her a hug.
“He wrapped me in his arms, and held me as I cried. He then kissed my forehead and said, ‘Your dad’s here, he sees you, and he’s proud of you.’”
In sharing the story, Fletcher expressed her gratitude to Ford and everyone on Shrinking. Fletcher felt compelled to tell this story since her father passed away over twenty years ago this June. And since June is also when we celebrate Father’s Day, he’s been on her mind. While Fletcher still mourns her loss, she treasures this happy memory.
Fletcher was able to get comfort from a person her father respected even when Ford didn’t have to do anything more than say, “Thanks for sharing.”
“A little bit of my broken heart was healed that day, through the goodness of Harrison Ford…” she wrote. “I miss and love you, Dad.”
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