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Former Ad Exec’s Saucy Startup Teaches How to MakeLoveNotPorn

The depornification of sex tapes.

Former Ad Exec’s Saucy Startup Teaches How to MakeLoveNotPorn

It doesn’t get more sex positive than Cindy Gallop. The advertising maven turned startup queen is on a mission to depornify sex. Her MakeLoveNotPorn platform provides a forum for people to discuss sex. Real sex. Not that lights, camera action stuff.

“We live in a puritanical double standard culture,” explained Gallop during her 2009 TED Talk. “Where people believe that a teen abstinence campaign will actually work. Where parents are too embarrassed to have conversations about sex with their children. And where educational institutions are terrified of being politically incorrect if they pick up those conversations. And so it’s not surprising that hardcore pornography defacto has become sex education.”


In addition to “letters to the editor” type testimonials from readers about everything from sex-ed to sexting, MakeLoveNotPorn recently launched its .tv arm which hosts and shares homemade sex tapes made by and for its viewers (for a fee). Every submitted video is vetted for authenticity and its stars split the revenue 50/50 with the site. “All video submissions must be of consensual #realworldsex, captured in a contextualized, cliche-free real-world way,” read the house rules.

Image via MakeLoveNotPorn Facebook

“It’s just about capturing what goes on in the real world in all its funny, glorious, messy, silly, wonderful, ridiculous humanness,” Gallop told Bust.

With all of the sexism in Silicon Valley, it’s nice to see a sex positive, female-led startup hellbent on making the world a happier, safer, more educated space that’s light on the hangups and heavy on the pleasure.

If you happen to be in New York on February 27, and are interested, the MLNP gang will be presenting at the NYC Porn Film Festival.

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