Following yesterday's shout-out, the White House and GOOD are officially joining forces to ask: What kind of...
Following yesterday's shout-out, the White House and GOOD are officially joining forces to ask: What kind of healthy kid app would you like to see developed?
As part of the First Lady's Let's Move campaign, which hopes to eradicate childhood obesity within a generation, today Michelle Obama announced the Apps for Healthy Kids competition run the USDA. The contest will help to encourage innovative design and development, with up to $40,000 in cash prizes.
In a speech today before the National Parent Teacher Association, she pledged a "all-star panel of judges," including a co-founder of Apple and leaders in the world of gaming, technology, and nutrition:
And I know there's some people in the room thinking, oh, sure, Michelle Obama–she can't relate, she lives in the White House. And I'll be the first to say that I know I am blessed today with more help and support than I ever could have dreamed of. So don't hate.
Be sure to check out the full announcement on the White House's blog:
Developer or not, we want to hear your ideas. This week, the White House is teaming up with GOOD.
And a little more on the contest: "Apps for Healthy Kids challenges software developers, game designers, students, and other innovators to develop fun and engaging tools and games that drive children, especially "tweens" (ages 9-12)–directly or through their parents–to eat better and be more physically active."
In the comments section below, we'd love to know what kind of app you'd design.
Because if you build it they will come.
Photo via The White House's Flickr Photostream.