Today’s youth cherish “authenticity,” but is it a virtue? According to a report from Ernst & Young, more than 9 in 10 Gen Z respondents indicated that being authentic and true to yourself is extremely or very important. In fact, most of them claimed authenticity is more important than any other personal value.

This finding is not all that surprising: All of us live in an age where we’re bombarded by social media and artificial intelligence – when striving to be your authentic self becomes an increasingly difficult task.

Yet, even if it has somehow become a common goal, it is unclear how many of us can truly define the “authenticity” that we say we are pursuing. I think it’s also worth asking whether sincerity and authenticity are perennial human virtues or just obsessions of this technological age.

As a scholar in the history of political thought and American political development, I think two philosophers can help us understand this problem and how to deal with it: Jean-Jacques Rousseau and Martin Heidegger.

Sincerity: A counter to modernity

Rousseau, the 18th-century philosopher from Geneva, arrived in the wake of earlier Enlightenment philosophers, such as Hobbes, Locke and Montesquieu.

These thinkers laid many of the foundations for how people understand liberal democracy today, especially the emphasis on individual natural rights – to paraphrase Thomas Jefferson’s later formulation, all human beings are “endowed” with these rights at birth or by nature. In particular, Hobbes popularized the idea of generating a commonwealth in order to escape the uncertainty in a state of nature where self-preservation is fundamental. Locke also emphasized the right to property, while Montesquieu saw the importance of international commerce, among other aspects, including the separation of powers.

But Rousseau became famous for his criticisms of the individualistic civil society born out of their thought. In the modern commercial republic, the fixation turned to luxury rather than duty. “Ancient politicians spoke incessantly about morals and virtue,” he wrote; “those of our time talk only of business and money.”

A man with dark eyebrows poses while wearing a gray wig and brown-yellow coat.
A portrait of Rousseau by Maurice Quentin de La Tour. Musée Antoine-Lécuyer/Wikimedia Commons

For Rousseau, modern society was a conformist “herd” where everyone hides behind a “veil” of politeness. People wear masks to hide their selfishness, deceiving others in order to satisfy their own desires.

In this way, he argued, human beings are actually enslaved to each other: While each person pursues self-interest, success requires getting others to see some “profit” in helping each other. The rich need the “services” of the poor just as the poor need the “help” of the rich. Anyone who refuses to yield to this entire enterprise “will die in poverty and oblivion.”

Sincerity is the path to self-realization in Rousseau’s political philosophy, according to political science professor Arthur Melzer. As Melzer states, “We want, as fully as possible, to become what we are, to realize ourselves, to become as alive and actualized as possible, to really live.” For him, Rousseau considered sincerity to be what puts us on “the path” to true human excellence. It’s the “countercultural virtue” needed to oppose the hypocrisy found in modern society.

Authenticity: Uncovering the self

While Rousseau extolled sincerity, 20th-century German philosopher Martin Heidegger significantly influenced today’s understanding of a related idea: authenticity.

In his magnum opus, “Being and Time,” Heidegger considered how the self gets lost in the public world. In everyday life, individuals think and exist in terms of the other people they encounter – a way of being he called the “they-self.” He stated, “Everyone is the other, and no one is himself.”

Heidegger believed that people are inauthentic when they’re driven into “uninhibited hustle” within the world, tranquilizing themselves from anxiety about the true meaning of human life and its eventual end.

In his later work, Heidegger argued that everything and everyone in contemporary life had become technological, treated as raw material for “exploitation.” For example, in the technological age, the Rhine River is not a “river” but merely “something at our command,” a supplier of “water power.”

A stone relief etching of the face of a man with a mustache.
A memorial to Heidegger at the Heidegger House in Messkirch, Germany. Andreas Praefcke/Wikimedia Commons, CC BY

“Everywhere everything is ordered to stand by, to be immediately at hand,” he claimed, “indeed to stand there just so that it may be on call for a further ordering.” This extends even to human beings themselves, now referred to as “human resources.”

By contrast, the authentic human being is called to choose and be the self, rather than being for the sake of others. They don’t flee death, and in discovering the world in this way, it feels like clearing away “concealments and obscurities.”

Still, Heidegger did not explicitly say that authenticity is human excellence or the “highest good.” As political philosophy professor Mark Blitz articulates, Heidegger’s authenticity is the “true understanding of what human beings actually are.” From this perspective, authentic human beings are able to confront and grasp the responsibility they have for their own existence.

Bound by justice

Despite the current obsession with sincerity and authenticity, I believe it’s important to put these concepts in perspective: They might be added to a list of classical virtues, including courage, moderation, justice and prudence, rather than completely replacing them.

There may be nothing intrinsically dangerous about pursuing authenticity. In many cases, it’s clear that people ought to be left to be who they want to be. But there are still a few obvious limits.

At the very least, authenticity must be bound by justice. What if someone being their “authentic self” harms the environment or others? Some people are “sincere” or “authentic” while committing all kinds of harmful actions.

While each of us may pursue authenticity, we should also remember that just and peaceful relations require the celebration of both difference and mutual respect.

This article originally appeared on The Conversation. You can read it here.

  • Woman documents her nephew’s late night culinary quests as the viral ‘Midnight Chef’
    Photo credit: @midnightchef_amir on Instagram – Amir Jackson's late night cooking is going viral.
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    Woman documents her nephew’s late night culinary quests as the viral ‘Midnight Chef’

    A 15-year-old cooking late night snacks is inspiring the Internet.

    One night in Apple Valley, California, Morgan Graham rose in the middle of the night. A smell had woken her up. It was pleasant, but at 11:28 p.m. she wasn’t expecting to smell delicious cooking. She went down into the kitchen to see her 15-year-old nephew, Amir Jackson, baking cookies.

    This was the first of several viral videos of Graham’s nephew cooking up a storm late at night. Jackson, who has been staying with his aunt during the summer, is taking advantage of her kitchen to whip up some sumptuous snacks.

    Birth of a Midnight Chef

    Nearly every night, Graham wakes up around midnight to the smell of cookies, cornbread, tacos, or whatever her nephew wants to prepare.

    “I don’t care,” said Graham in the initial video. “He’s very responsible. He’s not gonna burn the house down, so therefore, cook whatever you want.”

    Graham further explained in the video that Jackson looks at recipes daily. He also rummages through her pantry during the day to search for ingredients for his nightly cooking fest. 

    “In his world, he’s having the time of his life. In my world, I just want to stop waking up close to midnight to the smell of food,” Graham joked.

    Graham’s videos featuring her nephew have racked up millions of views on TikTok and Instagram. The commenters soon bestowed the nickname “Midnight Chef” upon Jackson, to general delight. In another video, Jackson explained he liked the peace and quiet of the night while preparing his dishes.

    “I was like, ‘Man, I could go for some cookies right now.’ I saw they had cookie dough, so I started just making them, just randomly,” Jackson told TODAY. “I was trying to make sure nobody was up. My thought process was just like, ‘Man, why not?’”

    Graham is encouraging her nephew to keep cooking even though it wakes her. In fact, Graham set up Jackson’s own Midnight Chef Instagram page for him to post his latest recipes.

    “I just want to experiment while I still got the chance to experiment. I’ll maybe like branch into different fields,” said Jackson. “Explore what I can do while I still got time to.”

    Why do we indulge in late night snacking?

    Jackson’s popularity has brought up a commonly asked question: Why do we crave food randomly in the middle of the night?

    Well, there’s actually a bit of science behind it. Turns out that late night snacking is a result of our circadian rhythm system. As part of our now-defunct survival mechanism, our ancestors would eat large meals at night to store energy in times of famine. This is also why most midnight snackers crave foods higher in fat, salt, and sugar compared to what they’d usually eat during the day. While there’s nothing inherently wrong with late night snacking, it could curb certain health goals if a person is trying to trim down.

    If you find yourself getting up in the middle of the night with a hankering for a snack, it may be worth taking a peek at Jackson’s videos. Who knows what kind of late night cooking it can inspire? Perhaps you’ll become a Midnight Chef yourself.

  • European Union enforces ban on destroying unsold fast-fashion clothing by major companies
    Photo credit: Canva – The European Union hopes to reduce fast-fashion waste.

    A new rule adopted by the European Union is intended to reduce landfill waste while holding major clothing manufacturers accountable.

    Starting July 19, the EU prohibits large companies from destroying unsold clothing, accessories, and shoes under the Ecodesign for Sustainable Products Regulation (ESPR). The regulations will expand to cover medium-sized companies in 2030.

    Fast fashion has become a major environmental concern. As retailers rapidly cycle through trends, unsold clothing often ends up in landfills or is destroyed to make room for new inventory. Many garments are made from synthetic fibers that can release greenhouse gases as they break down and shed microplastics that may contaminate soil and waterways.

    What’s the ban’s purpose?

    The ban is intended to reduce the amount of unsold clothing that large manufacturers dispose of. According to the European Environment Agency, between 264,000 and 594,000 tonnes of unused textiles are destroyed across Europe each year.

    Instead of destroying unsold clothing, companies will need to find other ways to keep those products in use. That could mean selling excess inventory at a discount, donating it to charities or social enterprises, or preparing it for reuse through repair, refurbishment, or remanufacturing. When those options aren’t feasible, the materials can be recycled.

    While the regulation is primarily focused on reducing the fashion industry’s environmental impact, the EU also hopes it will strengthen the economy by encouraging more sustainable business practices. The ban incentivizes companies to design products that are more resource-efficient, durable, reusable, and easier to repair or recycle. In turn, consumers should benefit from higher-quality products that last longer and generate less waste.

    Companies may destroy unsold clothing and footwear only in limited circumstances, such as when the items are damaged, unsafe, counterfeit, infringe intellectual property rights, or have been rejected by charitable organizations. Businesses relying on these exemptions must provide supporting documentation, such as test results or other records, to justify the destruction. Even then, they must follow the EU’s waste hierarchy, which prioritizes reuse and recycling over disposal. Companies are also required to publish annual reports detailing the unsold products they have discarded.

    National authorities will enforce the ban and may impose fines on companies that violate its requirements, including failing to maintain records for at least five years to support inspections. To help reduce the administrative burden, businesses may use existing customs and logistics codes when reporting the products they discard.

    Why recycling isn’t enough

    Recycling clothing can be a complicated and labor-intensive process. It often involves separating fabrics, dyes, synthetic fibers, and natural textile materials before they can be reused. That’s not to say it isn’t worthwhile. Instead of ending up in a landfill, recycled textiles can be turned into new clothing, home insulation, carpet padding, and other products.

    Still, recycling isn’t a cure-all. The EU hopes the new ban will encourage companies to keep usable clothing in circulation for as long as possible through resale, donation, reuse, or refurbishment before recycling becomes necessary. In doing so, the regulation aims to create a more circular economy rather than allowing piles of unused clothing to continue growing.

    This movement hopes to encourage clothing manufacturers to produce higher-quality products and reshape the industry as a whole. Making clothing from higher-grade materials with durable stitching that’s easier to repair can help reduce waste. While critics argue that doing so could reduce the number of garments sold each year, many say better-made clothing is worth the higher price—especially if consumers end up buying fewer replacement items over time.

    What can you do with old clothing?

    There are plenty of things you can do with old clothing around your home. If an item is too damaged to donate, its fabric can be repurposed for crafts or used as cleaning rags. And if you’re handy with a needle, there are countless ways to upcycle old clothes into new outfits, accessories, or other useful items with a little inspiration from the Internet.

    Giant corporations and everyday people alike can do their best to make the most of the materials they have, helping save money and reduce waste.

  • European Broadcasting Union offers guide to reduce sexualizing camera angles of Olympic women athletes
    Photo credit: Canva – A new guide has been introduced on how to respectfully broadcast woman athletes.

    Being an athlete is tough, especially if you’re an Olympian. They sacrifice their time and bodies in order to achieve peak physical condition. There is also the mental pressure to compete against the best. The last thing they should worry about is being objectified and sexualized online. 

    With this in mind, the European Broadcasting Union wants to help. They offered a booklet to broadcasters titled Raising the Bar: Guidelines for respectful media coverage in women’s athletics. The 23-page guide shows how camera placement choices and editing could potentially compromise an athlete. It also offers broadcasters guidelines for how to set up camera shots and show slow-motion replays that won’t sexualize or present athletes in undignified poses. 

    athletes, infographic, olympians, guide
    Screenshot

    Focusing on the sport, reducing harassment

    These guidelines come as multiple stories about women athletes being harassed online have surfaced. Many misogynistic posts about athletes have come from slow motion footage focused on certain parts of the athlete’s body. 

    “The sexualization of women athletes through selective camera angles and editing choices continues to be a significant concern across many sports broadcasts,” wrote Glen Killane, executive director of EBU Sport in the booklet. “Lingering shots on bodies, low-angle cameras that capture revealing views, and excessive slow-motion replays that serve no technical or storytelling purpose are among the issues observed in the media coverage of women’s athletics competitions today.”

    These new broadcast guidelines and suggestions are backed by Serbian long jumper Ivana Španović, British Olympic pole vaulter Holly Bradshaw, and Croatian high jumper Blanka Vlašić. Vlašić has spoken out regarding the equal visibility of women’s sports. Bradshaw has spoken out against the discomfort and sexualization of Olympic women athletes due to their tight-fitting uniforms.

    “I first-hand have received social media abuse and witnessed inappropriate videos online of myself and colleagues when slow motion content of us competing is captured,” wrote Bradshaw in the guide. “Athletes want to enjoy themselves doing the sport they love without feeling uncomfortable or anxious about the footage being shown live. Many athletes, myself included, have been in competitive scenarios where they are more focused on the cameras instead of their own performance.”

    What the guide provides

    The guide provides visual aids for broadcasters along with insights from the athletes to explain why certain shots would be preferred. Broadcasters are requested to avoid tight shots from the back of athletes. They’re also asked to avoid low camera angles from underneath. They recommend shots above the pelvis or ones that don’t linger onto commonly sexualized areas of the body. They recommend wider shots so the audience can see the technical ability being displayed by the athlete. Overall, the point is to focus on the athletic performance rather than close-ups of the athlete.

    Currently, there is no enforcement of these guidelines or penalties if a sports broadcast doesn’t adhere to them. However, there is value in knowing which broadcasts will focus on the athletic contests rather than an athlete’s appearance. This will help the competitors focus on how they do rather than how they look when the cameras are on.

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