GOOD

Kiva + PayPal: 10 Years of Small Loans and Big Impact

In our first issue, GOOD profiled an emerging nonprofit with a wild idea. A decade later, that little nonprofit has made nearly a billion dollar difference

“My jaw dropped—knowing it was utterly brilliant,” recalled Max Schorr, fellow co-founder of GOOD, of the first time he met with Jessica Jackley and her then-fledgling nonprofit Kiva. This was more than a decade ago, the fall of 2005. GOOD hadn’t technically launched yet, though we’d set our launch date in the months ahead. Kiva was in prototype stage as well. Both our organizations, along with a scattering of other aspiring and active social innovators, piled into a side room of the Net Impact conference held at Stanford to set up our tables and hawk our big ideas to whomever might pass by.

Microlending pioneer Kiva and it's founders profiled in the premier issue of GOOD in 2006.

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The Power of Mindfulness in Unexpected Places

How a new social impact initiative from lululemon aims to create a more resilient world

At GOOD, we’ve always believed in the power of business to make the world a better place, so years back, we created a division to help companies figure out how to do just that. Here’s a story from that work:

As much as we might like it to be, social impact isn’t always a first priority for most new chief executives of large companies. But when Laurent Potdevin, previously president of TOMS Shoes, joined Lululemon Athletica as CEO at the start of 2014, driving positive social impact was one of the first tangible boxes to be checked off.

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How Breathing Changes Your Brain And Other Tips For Getting Mindful In The Madness

Simple tools for finding peace and quiet in a noisy world

“Take a deep breath.” It’s what your mom told you when you were hyperventilating about some disastrous situation as a kid—maybe a fall off a bike or worse, your brother stealing your toys. Like all things in life, your mom was right; taking a deep breath can be one of the most important things you do all day.

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The Guy Who First Designed GOOD Now Has a Book. You Should Buy It.

A shameless plea from GOOD’s chief creative officer

Design for People is the forthcoming book from Scott Stowell and his studio Open.

Nearly nine years ago, I had the good fortune to hire Scott Stowell and his studio Open to design the first issue of GOOD. Then he did the second. And from there, we just kept working together for the next several years and many issues. It became a truly fantastic collaboration that helped make GOOD what it was, and in so many ways, still is.

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