The GOOD Cities Project is all about how we make our cities, and how our cities make us. It’s a theme near to our hearts at GOOD, and something we’re excited to take to the next level by working together with Ford.
To kick off this project, we thought the best place to start was our own home of Los Angeles, with our Co-founder and CEO of GOOD, Ben Goldhirsh. We asked Ben to tell us about the journey that brought him to Los Angeles, and how Los Angeles has made him who he is today.
Click on the image below to begin reading Ben’s love letter...

















Image artifacts (diffraction spikes and vertical streaks) appearing in a CCD image of a major solar flare due to the excess incident radiation

Ladder leads out of darkness.Photo credit
Woman's reflection in shadow.Photo credit
Young woman frazzled.Photo credit 
A woman looks out on the waterCanva
A couple sits in uncomfortable silenceCanva
Gif of woman saying "I won't be bound to any man." via
Woman working late at nightCanva
Gif of woman saying "Happy. Independent. Feminine." via 
Yonaguni Monument, as seen from the south of the formation. 
