Politics can divide even friends and families. When this happens, we like to tell ourselves that the explanation lies in honest differences in values and preferences. From this standpoint, friends from different political parties won’t really disagree, for example, about the number of workers displaced in the pandemic, but they might differ on who should bear the costs.

It’s another matter, however, if political conflict results from differences in information or attachments to alternative realities.

It’s possible to disagree – but still engage – with friends or fellow citizens who evaluate the benefits of test and tracing policies for COVID-19 differently, but how do we communicate with someone who – armed with the same public information – concludes that there is no pandemic?


We are behavioral economists who use controlled experiments in human decision-making to study political behavior.

One of our current research programs finds that Americans who identify with a political party – that is, partisans – don’t always vote for what they believe to be correct. Rather, assuming their vote won’t matter much, they use it to express their partisan affiliation, even when their vote is anonymous.

COVID-19 may be the exception to this rule.

Political expression before COVID-19

In our 2018 paper, “Partisan Bias and Expressive Voting,” we found that differences arise along party lines even when people vote on the answers to factual questions about politics. Rather than reflecting sincere differences in belief, we found these responses were largely “expressive,” or a way of affirming political identity.

We conducted an online experiment in which we asked Democrats and Republicans a series of multiple choice questions about climate change, immigration and police shootings, among other topics.

Each question had an objectively correct answer. For example, participants were not invited to evaluate the importance of climate change, about which honest differences exist. Rather, they were asked how much mean global temperature had changed.

By asking respondents to identify verifiable facts, we left no role for partisan interpretation. Instead, we focused on their willingness to acknowledge facts that may conflict with their party’s preferred views.

Participants answered multiple choice questions as “individuals” or as members of small groups of “voters.” Individuals received a cash bonus when their own answers were right. Voters got the bonus when a majority of their group was correct.

We speculated that someone affiliated with climate skeptical politicians or parties might choose one answer to the question about temperature change as a voter, but another, less partisan, answer as an individual.

The reason is that voters who anticipate that their own response is unlikely to be decisive in determining the group’s answer may prefer to express opinions that are more favorable to their own party, while individuals know that their own answer will definitely determine whether they get the bonus.

We found that, despite the financial rewards for correct responses, a partisan gap did indeed emerge among voters. On most of the questions we asked, there were substantial differences between the choices of Democrats and Republicans, with voters tending to give answers more favorable to their own party’s position.

If these gaps were purely due to differences in beliefs, then we would expect to see similar differences when people answered these questions as individuals. Instead, we found that people answering as individuals were much less partisan than people voting as part of a group.

Additionally, individuals were far more likely than voters to correctly answer questions that challenged their party’s preferred views. This suggests that the partisan differences were primarily due to expression, or the desire to affirm party affiliation, rather than sincere differences in belief. On balance, we found that Republicans were more expressive than Democrats.

Cheering for your team

Our findings provide fresh perspective on a longstanding theory of how and why people vote. Citizens who recognize that their vote is rarely decisive may prefer to cast their votes, not to influence the outcome of an election, but to express themselves or reaffirm their political identities.

In this light, voting has been compared to cheering for a favorite sports team. In most cases, we don’t actually believe we will influence the outcome by going to a game or screaming at our televisions, but we do it because it brings us joy and helps us feel connected to fellow fans.

The consequences of such expressive voting behavior can be serious. Polls indicated that the number of Leave voters who regretted their vote immediately after the learning the outcome of the June 2016 Brexit vote was similar to the margin of victory.

This suggests that if voters had been less expressive, and had voted for the option they truly wanted, the course of European history might have been different.

Still, our initial research indicated that citizens shared a common set of facts about the world, and so provide some reason for optimism.

Unfortunately, our most recent research suggests that this isn’t the case for the COVID-19 crisis, and that at least some partisans seem to live in alternative realities.

COVID is different

This spring, we returned to the field with questions for more than 600 survey respondents in the U.S. about the COVID-19 pandemic. We expected to find that, despite sometimes heated rhetoric, Americans understood, or at least didn’t disagree about, the facts concerning estimates of the mortality rate and U.S. testing capacity.

What we found surprised us. We asked, for example, about the number of completed tests per million residents in the U.S. relative to Italy, one week after the White House announced its “historic public-private testing partnership” on April 13.

At the time, Italy had conducted about 3,000 tests per million. Our participants were offered five options for how many tests had been completed in the U.S. per million residents. The correct answer, at the time, was between 100 and 2,000.

The participants who answered as part of a group were told that they would be rewarded if five or more in a random group of nine voted for the correct answer. Consistent with our previous work, voter responses varied with their political affiliation.

More than 1 in 3 (34.2%) Republicans chose the answers most favorable to the Trump administration, and claimed that the U.S. performed as many or more tests than Italy. Fewer than 1 in 7 (14.2%) Democrats did. Overall, we found a large gap in the average response provided by Democrats and Republicans who voted.

The surprise was that these percentages did not change much, if at all, for individuals, who were rewarded when their own answer was correct.

One in 3 Republicans (33.7%) still chose the incorrect options that were most favorable to President Trump, while the number of Democrats who did likewise fell a little, from 14.2% to 12.6%. Thus, unlike the patterns we observed for non-COVID-19-related questions, we found that little of the difference can be attributed to partisan expression.

We saw a similar pattern with our question regarding the COVID-19 mortality rate. Our research found that Democrats and Republicans held genuine but different beliefs, not just about values or policies, but about basic facts.

To the extent that members of different parties evaluate differently the seriousness of COVID-19 and our government’s response to it in their voting decisions, our results indicate that this assessment is due to differences in beliefs rather than partisan expression.

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While it is tempting to attribute these results to the polarization of television and radio audiences and the influence of social media – that is, to characterize the choices of our participants as somehow uninformed – it’s worth repeating that we did not see the same partisan gaps in 2016, when we asked questions that were no less salient to partisans.

We can only speculate as to the source of these differences. It may be that the COVID-19 threat overwhelmed our usual impulse for partisan expression, and that conflicting information in the earliest stages of the pandemic allowed separate narratives to take root.

It also remains to be seen whether Democrats and Republicans will continue to live in these alternative realities, whether this division will extend to other issues, or what the consequences for the 2020 election will be. Until then, however, we may have to accept that some arguments among family and friends reflect the different worlds we now live in.

This article was originally published by The Conversation and was written by Andrea Robbett and Peter Hans Matthews. You can read it here.

  • Restaurant owner turns a fake 1-star tamale review into a social media frenzy
    (Left) Tamales in the corn husk. (Right) A woman works on a laptop. Photo credit: Canva

    A restaurant owner shared a strategic, fake one-star review that became a social media frenzy. Posing as Rebecca O., the first review described the tamale-eating experience as “absolutely awful tamale.” A second review followed, joking that Rebecca didn’t know to remove the husk before eating it.

    Restaurant owner Pauline Alvarado dreamed up the creative marketing tactic. She came up with the idea after a woman had expressed a similar experience just days before.

    One-star tamale review goes viral

    Located in Phoenix, Arizona, The Tamale Store is a family-owned Mexican restaurant. After Alvarado craftily posted the first one-star review, the second earned a full four stars. It read, “OK, I was just told I’m not supposed to eat the cornhusk. That just changed the whole experience. Seriously the best thing I’ve ever tried omg. Sorry I don’t know how to delete my other review, my bad.”

    The review has gone viral on multiple platforms, including Instagram and Facebook. The Internet delivered thousands of comments and a flood of exposure for the restaurant—an excellent outcome for any successful marketing strategy.

    In a 2026 article in Newsweek, Alvarado shared the story behind her winning idea:

    “The idea came from a woman who purchased a hot tamale the day before and came back to complain. When I went to see which one she had been eating, I realized she had eaten part of the corn husk. We both laughed, and I gave her another tamale on the house so she could try again. That moment inspired the Rebecca character. In our 18 years in business, I cannot count how many Rebecca O’s we have had. I wanted to showcase that in a lighthearted and funny way!”

    tamale, restaurants, Mexican food, husk, food preparation, funny story
    Unwrapping a tamale from the corn husk.
    Photo credit: Canva

    People share their thoughts with Rebecca

    One of the reasons behind the success of the fake one-star review was its relatability. Here are some of the comments shared on one of the Instagram posts:

    “Welcome to the wonderful world of tamales, Rebecca.”

    “Had a friend from Ohio also eat the husk and was trying to be polite and still said it was good. Such a good laugh lol.”

    “Like when my dad said he didn’t like mango and come to find out it’s because he ate it like an apple”

    “They really should tell people or give instructions not to eat the skin I had my first one a couple years ago and I didn’t know either.”

    “I didn’t eat a tamale until I was almost 30 and I was so confused about this too”

    crowd, community, relatability, social interactions, social media, events, viral
    A crowd doing the wave. Photo credit: Canva

    Why relatability sells

    Alvarado isn’t the first business owner to craft a successful sales and marketing tactic through social media. Credibility and engagement are often tied to relatability.

    A 2025 study published on Springer Nature Link revealed that “authentic” influencers drive stronger engagement and significantly affect consumer response and purchases. Similarly, a 2025 engagement study found that increased user interaction on platforms like Instagram suggested relatable content influenced sales.

    When studies reveal that relatable, story-driven content drives engagement, it’s easy to see why Alvarado’s fake one-star tamale review was so successful. Turning confusion into comedy and connection created real buzz. The idea, based on real-life experience, was simple, human, and funny.

  • These seven simple phrases could be the secret to deepening trust and romance in your relationship
    A happy couple enjoys coffee togetherPhoto credit: Canva
    , , ,

    These seven simple phrases could be the secret to deepening trust and romance in your relationship

    If you want a more secure relationship a Harvard expert recommends using these seven phrases.

    Maintaining a deep sense of connection and trust in a long term relationship is often easier said than done. Even for couples who have been together for years, the daily grind can sometimes dull the spark of romance. However, Dr. Cortney Warren, a psychologist trained at Harvard Medical School, has identified a specific set of verbal habits that distinguish highly successful, trusting couples from those who struggle.

    Dr. Warren recently shared seven phrases that secure partners use every day to reinforce their commitment. These small shifts in language are designed to foster vulnerability, safety, and a sense of shared purpose.

    The first few phrases focus on the core of any partnership: the belief that your partner is on your side.

    @drcortneywarren

    Feeling that twinge of jealousy or insecurity in your relationship? It happens to all of us, but how you respond can make all the difference. Instead of immediately reacting, try this: pause and ask yourself: What does my reaction to this situation say about me? Is it about fear of being unloved? A belief that you’re “not enough”? Often, our strongest emotional reactions are more about our own insecurities than about our partner’s actions. Taking the time to reflect on your triggers, where they come from, and how you can strengthen your self-esteem can help you communicate with your partner in a healthier, more productive way. This clip is from my recent conversation with Shanenn Bryant on the Top Self Podcast. #SelfAwareness #EmotionalIntelligence #HealthyRelationships #JealousyTriggers #TopSelfPodcast #RelationshipAdvice

    ♬ original sound – DrCortneyWarren – DrCortneyWarren

    1. “I trust you.”

    Simple, to the point, and clear. This communicates that you know your partner and that you believe they have your best interest in heart, even if you get into an argument. It also allows them to feel safe making some decisions on both of your behalf.

    2. “You see me as I am.”

    This not only tells your partner that they know all there is to know about you without fear of hiding parts of yourself, but that you’re comfortable being vulnerable should a difficult subject come up. It communicates that you trust your partner will respond with compassion, not judgment, while implying that they can trust you to do the same in return.

    Dr. Cortney Warren, relationship advice, Harvard psychologist, building trust, healthy communication, romance tips, non-verbal cues, marriage success, intimacy, partnership
    A couple on a romantic date. Credit: Canva

    3. “We’ll get through this.”

    Arguments, fights, and conflicts happen in even the most solid relationships. However, saying this phrase reinforces that while things still need to be sorted out, there is no intention of breaking the relationship over the disagreement. It allows more open communication and reiterates that it is you and your partner against the problem, not each other.

    4. “Go have fun with your friends/Thanks for giving me space!”

    If your relationship is solid, time apart shouldn’t be a threat. Alone time is natural and, frankly, healthy. Respecting your partner’s independence in turn respects yours.

    Dr. Cortney Warren, relationship advice, Harvard psychologist, building trust, healthy communication, romance tips, non-verbal cues, marriage success, intimacy, partnership. Credit: Youtube

    5. “I miss you.”

    As a counterbalance to the previous phrase, “I miss you” isn’t an indicator of being too clingy unless you’re not offering your partner the trust to have space. It’s just a nice way of saying that you look forward to being together and builds upon that when you reunite, whether it’s after a long business trip or later in the evening after work.

    6. “Let’s make a plan!”

    A growing relationship means mutually planning and investing in each other’s futures to further turn “your plans” and “my plans” into “our plans.” This phrase relays to your partner that you want them around for the long haul.

    7. “Can we talk?”

    Communication issues are one of the primary reasons relationships fail. Asking this simple and direct question accompanied with the previous phrases as foundations in your relationship will allow trust for you to ask and be asked when something troubling occurs with either of you.

    While verbal communication is important in sustaining relationships, it’s good to incorporate non-verbal gestures of support, love, and trust, too.

    Now, pairing these loving wordless gestures that expertscounselors, and psychologists recommend with the previous seven phrases could help your relationship develop deeper connection and trust.

    1. Eye contact

    Seeing eye-to-eye literally helps you both see eye-to-eye better when discussing a difficult topic or when you want to express loving attention to your partner.

    2. Smile

    Smiling is a nonverbal cue to reiterate that your partner’s presence is welcomed and safe. It also reminds your partner that you’re both okay, too.

    3. Supportive touch

    Caressing a shoulder, a peck on the forehead, holding hands, or a tight hug—any of these and all of these are ways to provide comfort and reassurance along with your words. It could also be a way to indicate your interest in further intimacy.

    4. Mirroring

    Matching your partner’s posture and pose helps foster connection while also indicating you’re absorbing what they’re verbally communicating to you. So, when you adjust your posture to meet theirs when they’re discussing something important to them, they’ll know you think it’s important, too. On the other end, if you match their relaxed pose, they’ll in turn feel more relaxed, too.

    5. Enjoy quiet time together

    Being able to enjoy the silence in the same room bolsters feelings of safety and comfort. It shows that you and your partner don’t feel panicked or stressed about the other feeling bored, awkward, and you don’t cary the pressure of needing to be entertained/entertaining. Shared silence is precious in a relationship.

    6. Handwritten notes

    Okay, this might be a cheat technically, but written notes and letters can be left for your partner to find when they wake up after you have left for work early, on the kitchen table, or on a bathroom mirror as ways to express those previous seven phrases. For some people, written communication is much easier for them than speaking, too, so there’s that factor to consider.

    7. Acts of service

    This is a bit of a grab bag as what acts of service are depends on who you are in the relationship with. It could be making them coffee each morning the way they like it so they don’t have to. It could be doing a chore they hate doing. It could be cooking them their favorite food after finding out that they had a long day. These acts remind your partner that they’re known and safe with you.

    This article originally appeared last year.

  • Local governments provide proof that polarization is not inevitable
    Local officials get to participate in events such as ribbon cuttings, celebrating projects they may have helped make happen.Photo credit: NHLI/Eliot J. Schechter via Getty Images
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    Local governments provide proof that polarization is not inevitable

    From potholes to parks, shared priorities are bringing people together where they live.

    When it comes to national politics, Americans are fiercely divided across a range of issues, including gun control, election security and vaccines. It’s not new for Republicans and Democrats to be at odds over issues, but things have reached a point where even the idea of compromising appears to be anathema, making it more difficult to solve thorny problems.

    But things are much less heated at the local level. A survey of more than 1,400 local officials by the Carnegie Corporation and CivicPulse found that local governments are “largely insulated from the harshest effects of polarization.” Communities with fewer than 50,000 residents proved especially resilient to partisan dysfunction.

    Why this difference? As a political scientist, I believe that lessons from the local level not only open a window onto how polarization works but also the dynamics and tools that can help reduce it.

    Problems are more concrete

    Local governments deal with concrete issues – sometimes literally, when it comes to paving roads and fixing potholes. In general, cities and counties handle day-to-day functions, such as garbage pickup, running schools and enforcing zoning rules. Addressing tangible needs keeps local leaders’ attention fixed on specific problems that call out for specific solutions, not lengthy ideological debates.

    By contrast, a lot of national political conflict in the U.S. involves symbolic issues, such as debates about identity and values on topics such as race, abortion and transgender rights. These battles are often divisive, even more so than purely ideological disagreements, because they can activate tribal differences and prove more resistant to compromise.

    When mayors come together, they often find they face common problems in their cities. Gathered here, from left, are Jerry Dyer of Fresno, Calif., John Ewing Jr. of Omaha, Neb., and David Holt of Oklahoma City. AP Photo/Kevin Wolf

    Such arguments at the national level, or on social media, can lead to wildly inaccurate stereotypes about people with opposing views. Today’s partisans often perceive their opponents as far more extreme than they actually are, or they may stereotype them – imagining that all Republicans are wealthy, evangelical culture warriors, for instance, or conversely being convinced that all Democrats are radical urban activists. In terms of ideology, the median members of both parties, in fact, look similar.

    These kinds of misperceptions can fuel hostility.

    Local officials, however, live among the human beings they represent, whose complexity defies caricature. Living and interacting in the same communities leads to greater recognition of shared interests and values, according to the Carnegie/CivicPulse survey.

    Meaningful interaction with others, including partisans of the opposing party, reduces prejudice about them. Local government provides a natural space where identities overlap.

    People are complicated

    In national U.S. politics today, large groups of individuals are divided not only by party but a variety of other factors, including race, religion, geography and social networks. When these differences align with ideology, political disagreement can feel like an existential threat.

    Such differences are not always as pronounced at the local level. A neighbor who disagrees about property taxes could be the coach of your child’s soccer team. Your fellow school board member might share your concerns about curriculum but vote differently in presidential elections.

    Mayors can find themselves caught up in national debates, as did Minneapolis Mayor Jacob Frey over the Trump administrationu2019s immigration enforcement policies in his city. AP Photo/Kevin Wolf

    These cross-cutting connections remind us that political opponents are not a monolithic enemy but complex individuals. When people discover they have commonalities outside of politics with others holding opposing views, polarization can decrease significantly.

    Finally, most local elections are technically nonpartisan. Keeping party labels off ballots allows voters to judge candidates as individuals and not merely as Republicans or Democrats.

    National implications

    None of this means local politics are utopian.

    Like water, polarization tends to run downhill, from the national level to local contests, particularly in major cities where candidates for mayor and other office are more likely to run as partisans. Local governments also see culture war debates, notably in the area of public school instruction.

    Nevertheless, the relative partisan calm of local governance suggests that polarization is not inevitable. It emerges from specific conditions that can be altered.

    Polarization might be reduced by creating more opportunities for cross-partisan collaboration around concrete problems. Philanthropists and even states might invest in local journalism that covers pragmatic governance rather than partisan conflict. More cities and counties could adopt changes in election law that would de-emphasize party labels where they add little information for voters.

    Aside from structural changes, individual Americans can strive to recognize that their neighbors are not the cardboard cutouts they might imagine when thinking about “the other side.” Instead, Americans can recognize that even political opponents are navigating similar landscapes of community, personal challenges and time constraints, with often similar desires to see their roads paved and their children well educated.

    The conditions shaping our interactions matter enormously. If conditions change, perhaps less partisan rancor will be the result.

    This article originally appeared on The Conversation. You can read it here.

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