Given that fewer Americans are donating and volunteering and that people in the U.S. appear to be losing trust in one another, it may seem like generosity has eroded in the United States.

The nation’s political, social and economic divides might only strengthen that impression. But my recent research suggests that this belief would be misguided.

I’m a professor who teaches and conducts research about nonprofits and philanthropy. To understand the diversity of American generosity, I teamed up with Paige Rice and Veronica Selzler, two philanthropy consultants who contributed to the Generosity Commission’s report on U.S. generosity called “How and Why We Give.”

The Generosity Commission is a nonpartisan group of leaders from across the charitable sector. Its 2023 report shared the results of a national survey of 2,569 U.S. adults.

Multicolored hearts are scattered on a white background.
There are many ways to be generous. MirageC/Getty Images

Drawing on data from that study, we sought to understand how different kinds of people may be motivated to act generously for different reasons and, as a result, express their generosity differently.

The study defined generosity broadly in terms of efforts or gifts made to support people in need, charitable causes or philanthropic organizations through actions like giving and volunteering. Our study was published in March 2026 in Nonprofit Management & Leadership, a peer-reviewed academic journal.

The overall propensity to give was about 82% based on responses to this question in the Generosity Commission’s survey: “On average, how much money do you donate each year to people in need, charitable causes, or philanthropic organizations?”

The survey also asked Americans about how they express their generosity.

We found that Americans’ generosity varies according to their aspirations, motivations and demographic characteristics. In other words, different kinds of Americans are generous in different ways.

Using a statistical modeling technique called latent profile analysis, which can find hidden groups of people based on observed data, we identified five segments of American society. They come from the general population, not just existing donors or volunteers.

Change-minded hopefuls, about 42% of the total, are mostly women and people with low incomes. They genuinely want to help people but are held back mainly by not having enough money.

Flexible moderates, roughly 35% of the survey’s respondents, are a middle-of-the-road group without strong political or religious motivations. They are open to helping out in a wide variety of ways when given the opportunity.

Values-driven skeptics, around 11% of those surveyed, are mostly older, conservative, religious and male. They are willing to give money but are worried that charities might not make good use of it.

Status seekers, approximately 9% of the participants in the survey, are the most generous group. Affluent, educated and religious, they are highly active in giving and volunteering and are motivated by social recognition and personal benefits.

Frustrated activists, only about 4% of the total, are passionate, liberal and financially strapped. They are often women and people of color. They care deeply about causes and prefer to take direct action rather than giving money.

These results are based on the analysis of data collected for a 2023 Generosity Commission report.

Why it matters

Each of these groups is relatively generous. For example, the percentage of people in each one donating to people in need, charitable causes or philanthropic organizations ranged from a low of 77% – the frustrated activists – to a high of 93% among the status seekers. This shows that Americans with different mindsets exhibit a willingness to help others, even if their aspirations, motivations and demographic characteristics differ.

For nonprofits looking to attract more donors and volunteers, it may help to understand that different groups of people may have different motivations and concerns. By appealing to each group’s distinct qualities, nonprofits may be able to garner more support for their causes.

These results are based on the analysis of data collected for a 2023 Generosity Commission report.

What other research is being done

Researchers with the Lilly School of Philanthropy at Indiana University and their partners are conducting numerous studies about American generosity.

For example, in a study published in 2019, those researchers found a sharp decrease in the percentage of Americans who gave to nonprofits following the Great Recession. And their ongoing research on global philanthropy tracks cross-border giving for 47 countries, including the U.S., to document global trends in generosity.

The Research Brief is a short take about interesting academic work.

This article originally appeared on The Conversation. You can read it here.

  • How to be grateful to someone – even when you really don’t want to
    Photo credit: Focus Pixel Art/Moment via Getty Images – At times, feeling personally grateful to someone can feel like a big ask – but there are other forms of gratitude.
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    How to be grateful to someone – even when you really don’t want to

    A change in perspective can make gratitude easier.

    There are few greater feelings than the sense of heartfelt gratitude to another human being who has done you a solid. Sincere thanks and reciprocation are part of the glue that binds us in human relationships.

    But sometimes you’re just not feeling it. You know that you have benefited from what someone has done for you, but you don’t really feel grateful to them for doing it. Most teenagers go through this period with their parents. Maybe you take your partner or colleague for granted.

    For me, 14 years ago, it was my mother-in-law. She had upended her life to move from South Dakota to California to live with my wife and me to assist with childcare after our daughter was born; no other source of childcare fit with our demanding work schedules and my commute. She made a huge sacrifice that transformed our lives, but there were moments when I really struggled to feel grateful.

    Since that time, I’ve come to devote much of my research as a philosopher to studying how the way that we interpret each other as people shapes our relationships. That work has helped me to understand why I struggled to be grateful – and taught me a little bit about how to do better.

    Personal gratitude

    I’ve found that the hardest part of feeling grateful to someone is the “to” part. It is one thing to be impersonally grateful that something happened and another thing to be personally grateful to someone for doing it. These are not the same.

    Both forms of gratitude require seeing something as a benefit. And they both require a humble recognition of how easily things could have been otherwise. When the rain ends a drought, an atheist can feel grateful that the tomatoes will survive. But the atheist isn’t grateful “to” anyone for the rain.

    A line of around a dozen men wearing white sarongs stand in waist-high water, holding their hands up in prayer.
    Priests offer prayers to Varuna, the Hindu god of rain, as they stand in the Osman Sagar on the outskirts of Hyderabad, India, on July 16, 2013. AP Photo/Mahesh Kumar A

    Personal gratitude requires more than impersonal gratitude. It is an example of what the philosopher Peter Strawson calls a “participant” attitude: an attitude that we have toward people, but not toward things. And a large theme in my work is that participant attitudes such as gratitude involve giving someone credit for what the attitude responds to.

    But which benefits we give people credit for is complicated. As philosophers such as Tony Manela have argued, actions motivated primarily by money, self-interest or insecurity don’t merit personal gratitude, even when they benefit you. Actions motivated by love, generosity or concern, on the other hand – or other “pro-social” motives – do.

    Sometimes people fail to feel gratitude because they take someone for granted, not noticing how easily they could have done otherwise. This wasn’t my problem with my mother-in-law. It was obvious that she didn’t have to move across the country to live with us.

    But it was hard to avoid noticing that she had always wanted to live in California. Sometimes it is hard to feel grateful because of how we interpret someone’s motives. They could have done otherwise, but we don’t think their action was really “about us.”

    Bad motives are easy to find

    Sometimes ungenerous motives can help people to be generous. Your child’s kindergarten teacher isn’t a volunteer. They may be a naturally generous person – but still, they probably wouldn’t be working with your child on spelling, arithmetic and handling adversity if they weren’t getting a paycheck.

    It’s still appropriate to be grateful to them. Their financial incentive to show up for work enables their generosity, rather than competing with it.

    A row of young children sit on the floor, clapping, as they face a seated teacher in a striped yellow shirt.
    Your child’s teacher might be generous, but their job enables them to act on that generosity every day. svetikd/E+ via Getty Images

    Elementary school teachers are not alone. After all, people’s decisions are often driven by many factors: some that merit gratitude and others that don’t. So if you go looking for selfish motives, you are bound to find some.

    Take your partner, for example. They do something that benefits you: buying you flowers, filling your tank with gas or finally taking their turn to wash the dishes. They are partly motivated by generosity, love or communal spirit. But, as in any close relationship, sometimes they may be hoping to get something out of it: reciprocation, maybe, or getting you off their back.

    It matters which of these you interpret as their “true” motive: Seeing it one way opens you up to gratitude, while the other precludes it.

    What are ‘true’ motives?

    The distinction between someone’s “true” motive and the other motives that enable it looks like the distinction between causes and enabling conditions. For example, when you drop a wine glass, the fragility of the glass enables the drop to cause the break, but it isn’t itself a cause of the break – the drop is.

    In the case of the falling glass, there’s a clear, objective answer to what caused the break and what merely enabled it. But I believe that relating to people is deeply different than understanding physical things.

    The key question in whether to be grateful to someone isn’t about which motives count as “causes.” It is about which cause we need to bring into focus in order to see the other person more clearly for who they are.

    See it their way

    In other words, it’s at least partly a matter of perspective. If someone does you a favor, but you know they’re hoping for something in return, you can see that as their “true” motive. But you don’t have to see it that way. Instead, you could see that motive as the condition they need for their generosity to thrive.

    Shifting perspectives isn’t easy. When you’re doubting someone’s motives, their lack of generosity can feel obvious. But it helps to remember that people tend to believe they’re acting generously. If you want to respond with gratitude, try seeing them as they see themselves.

    What if that doesn’t work?

    Well, the next best thing to being grateful to someone is being grateful for them. Starting there is a good way to remind yourself of why you value this relations

    This article originally appeared on The Conversation. You can read it here.

  • Men were stunned when asked the same types of career questions women regularly face
    Photo credit: Canva – Uncomfortable man gets questions women often face during a job interview.

    “How much do you think your looks helped you get promoted to your position?” Unfortunately for many women, this isn’t a shocking question. Interviews, performance reviews, and typical professional interactions can reveal a double standard and workplace bias.

    In a social-experiment-style reel by lifestyle creator @bol.lifestyle, these questions were instead asked of men. Their discomfort and disbelief reveal why the standards women face regarding credibility are impossible to ignore.

    An experiment to reveal a double standard

    In the video, men are placed in an interview-style setup and asked a series of questions. Hearing these skewed questions for the first time, their expressions shift quickly from curious to confused and uncomfortable.

    Host: Have you ever been asked to just smile and look pretty or smile and say nothing in a meeting with a customer?

    One man appears somewhat shocked and uncomfortable. He quickly responds, almost dismissive at even being asked the question, “No.”

    Host: Do you think that your looks helped you getting promoted or moving up to your current position?

    Another man reflects and appears unable to answer the question.

    Host: Looking so good. By the way, I do love the shoes. Are these designer or your particular brand that you really like?

    A third man awkwardly smiles and vents some air, almost as if the ridiculous question doesn’t feel fitting at all. He doesn’t answer.

    Host: Do your hormones sometimes get in the way?

    A fourth man responds, “Hormones?” He awkwardly laughs and adds, “I don’t, I don’t know.”

    Host: Do you sometimes wonder whether you’ve been chosen for this position because you’re a man?

    Man 2 responds definitively, “No, not because I was a man.”

    Host: How do you handle in your job being assertive without being perceived as aggressive or bitchy?

    Man 1 tilts his head back and reflects on the question. “That’s uh, that’s a question that I find it very hard to relate to.” He then adds, “Because it’s not a situation I’ve been in.”

    women, career questions, role reversal, double standards
    Many microphones are held in front of a man.
    Photo credit Canva

    Real questions women face

    After this first series of questions, the video presents titles claiming: These were real questions asked to our female leaders throughout their careers.

    The host goes on to ask the men how they feel about this particular line of questioning. Their response is predictable.

    “It really, really, really feels uncomfortable. And I also feel it in my body,” said Man 3.

    “When hearing these things still happen, it makes me also feel that, hey, maybe I am more privileged than I thought I was,” added Man 1.

    At the end of the interview, the men seemed a little upset and surprised by the double standard. They collectively hoped for change, and some suggested they themselves were responsible for helping things get better.

    change, equality, career advancement, bias
    A man writes the word “change.”
    Photo credit Canva

    People advocate for change

    People seemed to really respond to the video. With over 6,000 comments, there was a consensus confirming the experience and advocating for change.

    “Men, our male privilege is real. How we use it is up to us, and hopefully we use it to protect and improve the experience of the women in our workplace.”

    “If you have sons, please prepare them to improve the way the world treats women.”

    “The man that felt it in his body… welcome to the life of a woman”

    “Perhaps the greatest privilege is never having to notice your own privilege.”

    “Oh my God. I have heard ALL of these questions. And more.”

    “Well done. We have to show a different way and we can do it with grace! We have to do it different.”

    “It’s not what we perceive , it’s what is .”

    “THIS experiment should be undertaken in workplaces all over the world…”

    perspective shift, workplace culture, office bias, normalized
    Women and men working together.
    Photo credit Canva

    It’s not about finger-pointing

    It can be easy to get lost in finger-pointing. Although at times the comments might feel like a pile-on, the success of the video lies in its simple setup. It takes a familiar experience and shifts the perspective so that people might hear it a little differently.

    Certain assumptions or expectations can become so normalized that people, maybe mostly men, stop noticing them altogether. Is it possible for workplace conversations to be more thoughtful, fair, and aware than they have been or, in some circumstances, still are?

    The intent of the video seemed less about provoking a fight. It demonstrated that some basic reflection and small shifts of awareness can lead to better experiences for everyone. There’s a familiar proverb that comes to mind: walk a mile in my shoes. These men seemed to gain some real perspective from the opportunity.

  • Young boy struggles through painful stutter until his singing videos change everything 
    Photo credit: WQAD News 8/YouTube – Lando sings.
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    Young boy struggles through painful stutter until his singing videos change everything 

    “One kids courage to show up, speak up, and sing his voice free.”

    A boy named Lando is gaining attention online after people started sharing and liking the two very different kinds of videos he creates. In one, he candidly speaks with a severe stutter. In the other, he sings smoothly, without the same pauses and repetitions that appear when he talks.

    Perhaps it’s the dramatic contrast that has people liking and clicking. For whatever reason, as Lando shares on his website, #stutterfreelando, he’s created an awareness movement around stuttering “born from one kid’s courage to show up, speak up, and sing his voice free.”

    The young entertainer is easy to like

    Finding a young person navigating his speech difficulties so charismatically and confidently is admirable. He’s not wavering under the spotlight. He’s shining.

    His family shares about their experience and the methods they’ve found helpful with his stutter on their website:

    “This is a family journey. We’re one of millions of families around the world navigating stuttering to learn what works, what doesn’t, and figuring it out as we go. Some of what we share helps Lando. Some might not. We’re learning that every stutterer is different. No more hiding.”

    Facing a severe stutter can be more complicated than practicing with a speech therapist.

    “Traditional therapy hasn’t given us the breakthroughs we need. Therapists are trying. We are trying. But we refuse to sit quietly and hope it clicks. So we built this, a movement where our family shares what we’re learning out loud. Real strategies. Real techniques. Lando’s good days and the hard ones. Not a highlight reel. Not a gofund me. Real life.”

    It feels good to join a winning team

    After watching any of his videos, it’s clear why so many people keep coming back.

    In one clip, Lando talks about reaching 50,000 followers on Instagram and an upcoming interview with a local news outlet. The message expressed with gratitude and happiness is simple, but it takes time for him to get there. That process draws people in.

    “Congratulations on your followers, add one more”

    “Great work buddy!”

    “Ah Lando, I’m really enjoying your videos”

    “That excitement is so cute! I love how supportive everyone has been!”

    “Great job little man keep it going. You inspire a lot of people with the same problem.”

    “thankyou for sharing, your super cool.”

    Singing allows his words to come out in a continuous flow

    The difference isn’t subtle. In speech, words can stall and be difficult to get out. In song, they move by the rhythm that reduces stops. These are some of the comments you can find on just one of his singing videos posted above:

    “GOD BLESS YOU LANDO!!!!! YOU ARE ABSOLUTELY AMAZING!!!!!”

    “The eyebrows at the end was fire.”

    “You are an inspiration”

    “Brilliant buddy”

    “… sounding smooth.”

    “Lando with the great voice!!!”

    “Now … this kid has charisma!!!”

    A courageous little showman

    Lando’s videos stand out not just for singing or stuttering, but because both are available, openly shared, without one being hidden or edited out of view. There’s no attempt to turn it all into a single narrative of struggle or success. Instead, what people see is a boy using his voice as it is.

    There is something instinctive about the way people rally around a kid like Lando. Sharing the hard parts and the moments that come more easily gives everyone a clear way to respond. Cheering him on, leaving a positive comment, or even just watching and listening allows each of us to take a small part in that effort.

    It’s less about celebrating the win and more about recognizing the work and the courage to keep going. Lando is talking and singing it out loud.

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