“There is no real border between Israel and Palestine,” says Muhammad Hamudi, an olive farmer and olive oil producer from Asira al-Shamaliya, near Nablus in the West Bank. He has been working with the ongoing USAID-funded project Olive Oil Without Borders (OOWB) since its inception in 2011. Hamudi is in his mid-50s, with smiling eyes and palms so big an olive looks miniscule in them. “Today the border is here, tomorrow it will be there. The olive oil market has no borders as well. The bridge to the global market is the same bridge for everyone.”

OOWB is a collaborative economic initiative among 34 olive oil farming communities in Israel and the West Bank. It is spearheaded by the Near East Foundation (NEF), a 100-year old nongovernmental organization working on economic development among poverty-stricken communities throughout Africa and the Mideast. The initiative is funded by USAID, which provides financial and operative assistance to foreign nations and regions in need. The program has been successful enough that USAID has just granted OOWB its second $1.2 million round of funding, expected to serve some 2,000 Palestinians and Israelis working in the olive oil business over the course of three years.


Hamudi is one of the project’s success stories, points out Salah Abu-Eisheh, NEF country director for the Palestinian Authority. “During the three-year run he has tripled his production, improved significantly the quality and purity of his olive oil, and increased his income.” Hamudi smiles when he hears Abu-Eisheh say this. “NEF helped me achieve a sustained level of productivity,” Hamudi says. “No more bad years and good years; now I am in control of the yield.”

This success is due in large part to direct grants farmers like Hamudi received for purchasing modern equipment, renovating facilities (such as mills), and planting new varieties of olive trees. The rest of the USAID funding goes to conducting seminars and hands-on workshops led by industry consultants, from agriculture and olive oil production to business management and marketing.

Yet Palestinian farmers are only half of the OOWB equation: Israeli farmers and producers provide the necessary cross-border collaboration for this innovative and seemingly conflict-free program.

When I ask Hamudi about his experience collaborating with his Israeli-Jewish counterparts, his answer is pragmatic. “I see it as an exchange. We have things to teach, and they have things to teach. They use modern techniques, we have experience and knowledge. The benefits are for both sides. We have no other choice.”

But for a region mired in political conflict, collaborating is a choice—and quite an unusual one. Ayala Noy, a 40 year-old farmer and producer from Moshav Zippori, a farm community 20 minutes north of Nazareth on the Israeli side, approaches the project from a different perspective: “It was a very important and empowering experience. Sitting down with a Palestinian farmer who tells me, with tears in his eyes, that his orchard was burned to the ground the previous night by Israeli settlers was very emotional for me. ‘How do you sleep at night?’ he asked me. I told him not very well. That was the biggest challenge for me—being a representative of Israel, dealing with the hard feelings they have toward us.”

Though one of OOWB’s stated goals is to “leverage economic cooperation to promote peace and reconciliation,” according to NEF President Charlie Benjamin, the organization approaches its work from “a completely depoliticized perspective.” The focus is on “building economic relationships. We don’t touch the broader issues.” At the same time, Benjamin does acknowledge the growing trust, communication, and interaction outside the program.

Noy agrees that the project has strengthened more than economic ties. “We brought Palestinians to our house, we showed them our mill, and we try to keep in touch by phone,” she says. “I think it gave them a chance to see ‘other’ Israelis. Many of them told me that was their first time to meet an Israeli who is not a soldier, or a settler.”

Similar sentiment is echoed from the other side of the fence. Sumaya Sawalmeh, a 40-year-old farmer from the same village as Hamudi, says, “It was important for me to take part in the project. I came into Israel [and] for the first time in my life…left with positive feelings.”

Adel Yaseen, an elderly farmer with a thundering voice from the nearby village of Jnaid, agrees. “I made friends from Israel. The project helped us to build relationships and brought us closer.”

Olives, and in particular olive oil, have always been among the most vital sectors of the local economy in the Middle East. Similar to grape vineyards in Napa, or rice fields in Asia, the West Bank is covered with olive orchards. The same is true for the Galilee region of Israel. In these regions olives are more than a means of livelihood; they are a way of living. Entire families and villages live off the yearly cycle of the olive trees. In Palestine, 100,000 families participate in the industry, which accounts for more than 10 percent of the state’s GDP.

As the olive oil industry is so vital to the region, NEF decided to engage with the sector and initiate this historic collaboration with Israel after recognizing a production surplus on the Palestinian side and a production deficit on the Israeli side. Meaning, the Palestinians had been producing more olive oil than they could sell, while the Israeli market suffered from a shortage of local oil. The solution seemed at once simple, yet, given the politics of the region, immensely complex.

The first major roadblock was the trade ban between Israel and the Palestinian Authority, which has been in place since 2003, the middle of the second intifada. As negotiations between the respective governments took place, NEF communicated with both parties and attempted to illuminate the ban’s economic effects. In the beginning of 2013, the ban was finally lifted, allowing OOWB to rise to its full potential.

“This is exactly what should be going on in the region right now—everyone coming together,” Dave Harden, USAID mission director in the Palestinian Authority, tells me at an OOWB gathering of Israeli and Palestinian olive farmers at an orchard outside Nazareth. “They are building stuff together, they’re producing higher quality products, and they’re selling them. What more can you ask for?”

Just before leaving the orchard for the mill, Abu Naim, the host farmer, leads me by hand to one of the largest trees in the orchard. “You see this tree, it is about 3,000 years old. It still gives fruits every year.” I look at the tree, its massively wide trunk, its sprawling top. It looks healthy and full of life.

Those behind OOWB claim to be more focused on the practical realities of olive oil production than the draw of ancient agricultural tradition or the thorny task of Middle East fence mending. Yet their work is inexorably tied to and ultimately results in the project’s loftier outcomes. “We focus on building the system, this economic machine, but those dynamics have a broader impact,” NEF President Benjamin tells me. On top of the 3,600 metric tons of olive oil Palestinian farmers have exported into Israel since 2013, representing $20 million in new income, Benjamin says “70 percent of OOWB participants say they believe economic cooperation helps build additional efforts at reconciliation between the two sides.”

It’s hard not to be struck by the metaphor of the olive branch—a cliché perhaps but literally apt here.

  • He threw a message in a bottle into the ocean as a teen. It washed up 49 years later with a response.
    A bottle with a message inside resting on a beachPhoto credit: Canva
    ,

    He threw a message in a bottle into the ocean as a teen. It washed up 49 years later with a response.

    Two beachcombing brothers nearly skipped the trip. On a remote Bahamian island, one of them found a sand-covered glass Pepsi bottle with a note inside from 1976.

    In May 1976, a ninth-grader named Peter R. Thompson sealed a short note inside a glass Pepsi bottle, handed it to the Coast Guard, and watched it get dropped into the Atlantic Ocean. The note asked whoever found it to write back with the date, location, and how they’d come across it. He was 14. He was doing it for an oceanography class at Pentucket Regional Junior High School in West Newbury, Massachusetts. He then, by his own admission, mostly forgot about it.

    The bottle drifted for 49 years.

    Earlier this year, brothers Clint and Evan Buffington had nearly canceled a trip to a remote out-island in the Bahamas after both came down with an illness. They went anyway. As Clint told WCVB, they were walking the beach on a beautiful sunny morning when his walkie-talkie crackled to life. His brother’s voice came through: “You’re not going to believe what I just found.”

    It was the bottle. Inside, the note was sand-covered and browned with age but still fully legible, more than 1,000 miles from where it had started.

    As reported by Boston.com, Clint Buffington is no casual beachcomber. He found his first message in a bottle in 2007 and has since found over 120 of them, documenting each one on his Message in a Bottle Hunter blog. He knew immediately this one was special. In a Facebook post that began circulating widely, he wrote about what the note meant not just as an artifact, but as a window into the mind of a kid from the 1970s with a science assignment and a big imagination: “Just think what it meant to the 14-year-old kid who sent it in the 70s! The dreams of where it would travel, where it might wind up, who might find it.”

    @clint_buffington

    Here’s the 1976 message in a bottle my brother found a few weeks ago! Y’all wanted to know what it says, so here you go 🙂 Now, to some, this may sound like a pretty “straightforward” message… No romance, no pirate treasure map. But just think what it meant to the 14 year old kid from West Newbury Massachusetts who sent it in the 70s! The dreams of where it would travel, where it might wind up, who might find it… Well, after who knows how many trips around the North Atlantic, drifting past whales and cargo ships, shimmering under the northern lights…it wound up on a very sparsely inhabited out-island of the Bahamas and rested in the sun as world leaders and wars came and went, music and clothing styles rose and fell. Somewhere in there, my brother (who found it) and I were born, grew up, went to school, got married, had kids…. And all that time, this message was waiting to be found. There’s way more going on with this message than you could ever imagine just by reading it! So, here’s hoping we connect with Peter R. Thompson of West Newbury, MA — And that wherever he is today, he still has that 14-year-old dreamer inside him, full of curiosity! #messageinabottle #westnewbury #massachusetts #beachcombing #beachcomber #beachcombingtreasure #treasurehunting #fun #happy #goodvibes #newengland #lostandfound #exciting

    ♬ original sound – Message in a Bottle Hunter

    He went on to describe the bottle’s imagined journey across the North Atlantic, drifting past whales and cargo ships, sitting on a Bahamian shoreline while decades of history rolled by, while he and his brother were born, grew up, got married, had kids. “And all that time,” he wrote, “this message was waiting to be found.”

    Clint posted a TikTok asking for help tracking down Thompson. It crossed one million views. Boston journalist Emily Maher, a reporter at WCVB, got there first. She found Thompson, now living in Leominster, Massachusetts, and put him on the phone with the brothers. “I have found someone that you’ve been looking for,” she told Clint. “I’m going to hand the phone over to Mr. Peter Thompson.”

    Thompson’s reaction, as he told WCVB, was simple and genuine: “It’s amazing. It’s almost 50 years later. It’s a big surprise.” He said he doesn’t remember writing the exact note, but he does remember the oceanography class. The Buffington brothers are planning to return the note to him in person.

    @clint_buffington

    Wow, you guys! Guess what? WE FOUND PETE THOMPSON!! The author of this 1976 message in a bottle!! My sweet brother, Evan, and I are still reeling from the outpouring of support and help we got through TikTok and @WCVB Channel 5 Boston News as we searched for Pete, who was about 14 when he sent the bottled note 49 years ago. Well, thanks to YOU all, we DID find him!!! I mean, really, we are just two goofy brothers, now dads in our 40s (where did the time go!) who have a weird hobby (finding messages in bottles) and we’ve never gone viral on TikTok, so we are a little overwhelmed and a lot grateful! Evan was FLOORED when we very luckily happened to be together this past week, and in the midst of this wild search for Pete, all of a sudden we received a phone call from WCVB’s Emily Maher who had Pete ON THE PHONE WITH US!!! We had a great little chat, all of us totally in shock, and we all STILL are! Pete still lives in the area and was deeply surprised to hear about his message in a bottle—at last check he was still combing through memories of his science / Oceanography class for recollections of making this message in a bottle. It’s amazing what one little scrap of paper in a bottle can do—the memories it can rekindle, the friendships it can spark. It’s so strange to think that this bottle was sent 6 years before Evan was born, and 8 years before I was. Every day of our lives, every little triumph or loss—graduations, meeting and losing friends, getting our drivers licenses, family vacations when we were tiny…every single breath we’ve ever breathed, and this message in a bottle was out there the whole time, just waiting… Sharing this with Pete is a great joy, and sharing it with all of you—who really seem to understand why we love this crazy hobby so much—has also been a total thrill. We have so many more unopened messages in bottles to investigate, and we will need your help! Each one is a portal into someone else’s life, into their world, and who knows where the next one will take us?! We really hope you stick around for the ride. So, from Evan, from me: Thank you, thank you, thank you. We could not have done this without you! As Evan says in this video, “It takes a village”!! Here’s hoping we can return Pete’s message to him! #messageinabottle #westnewbury #massachusetts #boston #newengland #bahamas #fun #happy #goodvibes #goodnews #beachcombing #beachcombingfinds #oceanography #grateful #gratitude

    ♬ original sound – Message in a Bottle Hunter

    Clint’s framing of what makes these discoveries meaningful applies as much here as anywhere: “I always think the most important thing about these messages is not how old they are or how far they’ve traveled. It’s the people on the other side.”

    Peter Thompson spent 49 years not thinking much about a bottle he threw into the ocean as a kid. Then two brothers nearly sick enough to stay home decided to go to the beach anyway, and suddenly the question he asked in 1976 finally had an answer.

    @clint_buffington

    Ahoy, New England!! My goonball brother EVAN found this 1976 message in a Pepsi bottle on a sparsely inhabited Bahamas island last month, 49 years after it was sent by a Peter R. Thompson who lived in West Newbury, MA at the time! He was a 9th grader at Pentucket Regional Junior High School. Yes, there are many Peter Thompsons on social media but we can’t seem to find the right one! Does anyone out there know the right Peter? And @pepsi – if you are looking to rack up some good karma, here’s a chance: Get out your megaphone! Let’s find Peter R. Thompson and COMPLETELY BLOW HIS MIND!! #messageinabottle #pepsi #westnewbury #massachussets #newengland #lostandfound #beachcombing #beachcomber #beachcombingaddict #beachcombingfinds #beachtreasure #trashtotreasure #found #exciting #fun #mystery #happy #goodvibes #goodnews #solvethis #whoareyou #bahamas #treasurehunter

    ♬ original sound – Message in a Bottle Hunter

    This article originally appeared last year.

  • Restaurant owner turns a fake 1-star tamale review into a social media frenzy
    (Left) Tamales in the corn husk. (Right) A woman works on a laptop. Photo credit: Canva

    A restaurant owner shared a strategic, fake one-star review that became a social media frenzy. Posing as Rebecca O., the first review described the tamale-eating experience as “absolutely awful tamale.” A second review followed, joking that Rebecca didn’t know to remove the husk before eating it.

    Restaurant owner Pauline Alvarado dreamed up the creative marketing tactic. She came up with the idea after a woman had expressed a similar experience just days before.

    One-star tamale review goes viral

    Located in Phoenix, Arizona, The Tamale Store is a family-owned Mexican restaurant. After Alvarado craftily posted the first one-star review, the second earned a full four stars. It read, “OK, I was just told I’m not supposed to eat the cornhusk. That just changed the whole experience. Seriously the best thing I’ve ever tried omg. Sorry I don’t know how to delete my other review, my bad.”

    The review has gone viral on multiple platforms, including Instagram and Facebook. The Internet delivered thousands of comments and a flood of exposure for the restaurant—an excellent outcome for any successful marketing strategy.

    In a 2026 article in Newsweek, Alvarado shared the story behind her winning idea:

    “The idea came from a woman who purchased a hot tamale the day before and came back to complain. When I went to see which one she had been eating, I realized she had eaten part of the corn husk. We both laughed, and I gave her another tamale on the house so she could try again. That moment inspired the Rebecca character. In our 18 years in business, I cannot count how many Rebecca O’s we have had. I wanted to showcase that in a lighthearted and funny way!”

    tamale, restaurants, Mexican food, husk, food preparation, funny story
    Unwrapping a tamale from the corn husk.
    Photo credit: Canva

    People share their thoughts with Rebecca

    One of the reasons behind the success of the fake one-star review was its relatability. Here are some of the comments shared on one of the Instagram posts:

    “Welcome to the wonderful world of tamales, Rebecca.”

    “Had a friend from Ohio also eat the husk and was trying to be polite and still said it was good. Such a good laugh lol.”

    “Like when my dad said he didn’t like mango and come to find out it’s because he ate it like an apple”

    “They really should tell people or give instructions not to eat the skin I had my first one a couple years ago and I didn’t know either.”

    “I didn’t eat a tamale until I was almost 30 and I was so confused about this too”

    crowd, community, relatability, social interactions, social media, events, viral
    A crowd doing the wave. Photo credit: Canva

    Why relatability sells

    Alvarado isn’t the first business owner to craft a successful sales and marketing tactic through social media. Credibility and engagement are often tied to relatability.

    A 2025 study published on Springer Nature Link revealed that “authentic” influencers drive stronger engagement and significantly affect consumer response and purchases. Similarly, a 2025 engagement study found that increased user interaction on platforms like Instagram suggested relatable content influenced sales.

    When studies reveal that relatable, story-driven content drives engagement, it’s easy to see why Alvarado’s fake one-star tamale review was so successful. Turning confusion into comedy and connection created real buzz. The idea, based on real-life experience, was simple, human, and funny.

  • These seven simple phrases could be the secret to deepening trust and romance in your relationship
    A happy couple enjoys coffee togetherPhoto credit: Canva
    , , ,

    These seven simple phrases could be the secret to deepening trust and romance in your relationship

    If you want a more secure relationship a Harvard expert recommends using these seven phrases.

    Maintaining a deep sense of connection and trust in a long term relationship is often easier said than done. Even for couples who have been together for years, the daily grind can sometimes dull the spark of romance. However, Dr. Cortney Warren, a psychologist trained at Harvard Medical School, has identified a specific set of verbal habits that distinguish highly successful, trusting couples from those who struggle.

    Dr. Warren recently shared seven phrases that secure partners use every day to reinforce their commitment. These small shifts in language are designed to foster vulnerability, safety, and a sense of shared purpose.

    The first few phrases focus on the core of any partnership: the belief that your partner is on your side.

    @drcortneywarren

    Feeling that twinge of jealousy or insecurity in your relationship? It happens to all of us, but how you respond can make all the difference. Instead of immediately reacting, try this: pause and ask yourself: What does my reaction to this situation say about me? Is it about fear of being unloved? A belief that you’re “not enough”? Often, our strongest emotional reactions are more about our own insecurities than about our partner’s actions. Taking the time to reflect on your triggers, where they come from, and how you can strengthen your self-esteem can help you communicate with your partner in a healthier, more productive way. This clip is from my recent conversation with Shanenn Bryant on the Top Self Podcast. #SelfAwareness #EmotionalIntelligence #HealthyRelationships #JealousyTriggers #TopSelfPodcast #RelationshipAdvice

    ♬ original sound – DrCortneyWarren – DrCortneyWarren

    1. “I trust you.”

    Simple, to the point, and clear. This communicates that you know your partner and that you believe they have your best interest in heart, even if you get into an argument. It also allows them to feel safe making some decisions on both of your behalf.

    2. “You see me as I am.”

    This not only tells your partner that they know all there is to know about you without fear of hiding parts of yourself, but that you’re comfortable being vulnerable should a difficult subject come up. It communicates that you trust your partner will respond with compassion, not judgment, while implying that they can trust you to do the same in return.

    Dr. Cortney Warren, relationship advice, Harvard psychologist, building trust, healthy communication, romance tips, non-verbal cues, marriage success, intimacy, partnership
    A couple on a romantic date. Credit: Canva

    3. “We’ll get through this.”

    Arguments, fights, and conflicts happen in even the most solid relationships. However, saying this phrase reinforces that while things still need to be sorted out, there is no intention of breaking the relationship over the disagreement. It allows more open communication and reiterates that it is you and your partner against the problem, not each other.

    4. “Go have fun with your friends/Thanks for giving me space!”

    If your relationship is solid, time apart shouldn’t be a threat. Alone time is natural and, frankly, healthy. Respecting your partner’s independence in turn respects yours.

    Dr. Cortney Warren, relationship advice, Harvard psychologist, building trust, healthy communication, romance tips, non-verbal cues, marriage success, intimacy, partnership. Credit: Youtube

    5. “I miss you.”

    As a counterbalance to the previous phrase, “I miss you” isn’t an indicator of being too clingy unless you’re not offering your partner the trust to have space. It’s just a nice way of saying that you look forward to being together and builds upon that when you reunite, whether it’s after a long business trip or later in the evening after work.

    6. “Let’s make a plan!”

    A growing relationship means mutually planning and investing in each other’s futures to further turn “your plans” and “my plans” into “our plans.” This phrase relays to your partner that you want them around for the long haul.

    7. “Can we talk?”

    Communication issues are one of the primary reasons relationships fail. Asking this simple and direct question accompanied with the previous phrases as foundations in your relationship will allow trust for you to ask and be asked when something troubling occurs with either of you.

    While verbal communication is important in sustaining relationships, it’s good to incorporate non-verbal gestures of support, love, and trust, too.

    Now, pairing these loving wordless gestures that expertscounselors, and psychologists recommend with the previous seven phrases could help your relationship develop deeper connection and trust.

    1. Eye contact

    Seeing eye-to-eye literally helps you both see eye-to-eye better when discussing a difficult topic or when you want to express loving attention to your partner.

    2. Smile

    Smiling is a nonverbal cue to reiterate that your partner’s presence is welcomed and safe. It also reminds your partner that you’re both okay, too.

    3. Supportive touch

    Caressing a shoulder, a peck on the forehead, holding hands, or a tight hug—any of these and all of these are ways to provide comfort and reassurance along with your words. It could also be a way to indicate your interest in further intimacy.

    4. Mirroring

    Matching your partner’s posture and pose helps foster connection while also indicating you’re absorbing what they’re verbally communicating to you. So, when you adjust your posture to meet theirs when they’re discussing something important to them, they’ll know you think it’s important, too. On the other end, if you match their relaxed pose, they’ll in turn feel more relaxed, too.

    5. Enjoy quiet time together

    Being able to enjoy the silence in the same room bolsters feelings of safety and comfort. It shows that you and your partner don’t feel panicked or stressed about the other feeling bored, awkward, and you don’t cary the pressure of needing to be entertained/entertaining. Shared silence is precious in a relationship.

    6. Handwritten notes

    Okay, this might be a cheat technically, but written notes and letters can be left for your partner to find when they wake up after you have left for work early, on the kitchen table, or on a bathroom mirror as ways to express those previous seven phrases. For some people, written communication is much easier for them than speaking, too, so there’s that factor to consider.

    7. Acts of service

    This is a bit of a grab bag as what acts of service are depends on who you are in the relationship with. It could be making them coffee each morning the way they like it so they don’t have to. It could be doing a chore they hate doing. It could be cooking them their favorite food after finding out that they had a long day. These acts remind your partner that they’re known and safe with you.

    This article originally appeared last year.

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