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You might think you’re better at making goofy memes than punching up your work résumé, but after hearing the story of Allie Latic, you might notice some interesting overlap between those two seemingly unrelated skills. In July 2025, after more than two years of aggressive job hunting and frustrating rejections, the 29-year-old landed a gig with help from an outside-the-box "application meme" that made everything fall into place.

Latic shared her story in an "as-told-to" feature with Business Insider, detailing how her silly but creative Hail-Mary move came to life. She pointed back to May 2023 when she graduated with a master’s degree in library and information science. That was the beginning of a winding journey: applying to over 500 jobs, lots of networking, optimizing her résumé and cover letters. Nothing seemed to work. One day, feeling especially frustrated, she took a break by making a graphic on Canva and sending it to her friends.