Breast cancer activists have succeeded in painting the world pink. Can prostate, ovarian, skin, and lung cancer activists replicate their success?
Read a deeper look at efforts to market prostate cancer awareness.
The Year In Cancer Awareness: Behind the Marketing of Disease
Breast cancer activists have succeeded in painting the world pink. Can prostate, ovarian, skin, and lung cancer activists replicate their success?
By Nina Lincoff,
Nina Lincoff
Amanda Hess
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'The Office.' 
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