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The Subway Falafel Sandwich and the Americanization of Ethnic Food

“Mediterranean food is delicious,” Zaibak says. It’s about time everyone knew it.

A few years ago, Khaled Zaibak began promoting fried chickpeas in his sleep. “I started to have some dreams about falafel,” says Zaibak, president of Chicago-based falafel wholesaler Zaibak Bros. “As a strong believer in faith, I felt as though it was a message from God.”

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