The image a city projects through its promotional materials is one vastly different from the realities its citizens experience within its borders. You won’t find postcards of Detroit’s abandoned car factories at the airport gift shop, or travel brochures of Sao Pãulo’s favelas in the hotel lobby. So, when it comes to the ways in which places market themselves to lure in outsiders, what you don’t see—the objects not pictured or displayed—is as important as what you do see. This is partly what artist and photographer Gram Hilleard is attempting to relate in his project Developers Up Yours, a collection of postcards from London which protray the city as a place struggling against the forces of urban overdevelopment and gentrification.