A plan from Richmond, Virginia uses supergraphics and green space to encourage freeway travelers to make a stop in their city.
Richmond, Virginia has a beautiful downtown and vibrant arts community, but its freeway exits are less than enticing. Unfortunately, these are all that many tourists see of Richmond as they travel to other locations. How can the city use these gateways to give travelers a taste of the city's history and culture? At GOOD Ideas for Cities RVA, the whyRVA team tackled the challenge of bringing these tourists into Richmond who might otherwise not make the stop.