Bright blue glasses rest on Wim Wenders’ face when I greet him at the Howard Greenberg Gallery in New York. He wears suspenders, one strap white and one black, with polka dots, that hold up chic, oversized trousers. Wenders, who’s most often known as the director of cinematic masterpieces–like 1984’s Paris, Texas, 1987’s Wings of Desire, and 1999’s Buena Vista Social Club, among many others–is also an accomplished photographer. His latest art exhibition, “Written Once,” which features images the director made in the 1970s and 1980s, opened at the Howard Greenberg Gallery on January 28 and runs until March 15.

“Written Once” features images from two series previously published in Wenders’ books Once and Written in the West, some of which have never before been made into prints. From Once, elegantly grainy, soulful black and white images tell stories of Wenders’ time in the U.S.–in one image, Martin Scorsese repairs a flat tire in the middle of the desert; in another, the actor and musician John Lurie plants a powerful kiss on a companion. Written in the West sets the landscape of the American West alive in vibrant color, turning its grocery stores and gas stations into painterly landscapes.

Wenders and I sit in a room filled with images by master photographer Walker Evans, one of Wenders’ greatest inspirations. He jokes that he keeps getting distracted, but if he does I don’t notice. For GOOD, we spoke about truth, place, storytelling, history, and self-reflection.

How did the show come together and how did you decide to put these series in conversation with each other?
[Gallerist] Howard [Greenberg] is strangely responsible. He came to my office, he went through all my drawers and got quite excited about some of the pictures. He chose the lesser-known pictures along with some exposed previously. He found some lost treasures and liked them, and just happened to be from these two series. He liked the idea that they’re both books, that some of them were unknown, that I never printed them. I liked his eye and his choices. I was happy these pictures were reanimated and that I finally was able to print them. I’m more interested in the act of taking the picture than printing it. I’ve been taking photographs since I was a little boy but for 40 years of my life, I didn’t print anything. I was happy I had the contact sheets. It was almost always more important for me that I took pictures, not that I did something with them afterwards. That changed with Written in the West, the first exhibition I had. Howard looked at my contact sheets and at my test prints [from that series], and said, “Oh, why didn’t you use that one?” If somebody looks at my stuff from 40 years ago, I’m amazed by what they see in it and I say, “Oh yeah, you’re right, not so bad. Why didn’t I ever print it?”

Lounge Painting II, 1983, Gila Bend u00a9 Wim Wenders/ Wenders Images and Howard Greenberg Gallery


Why were you more interested in the act of taking the picture than printing it?
Taking photographs for me is a very intense way of being and of looking. Photographs and my camera helped and guided me to travel, made me look more closely. My main profession is maybe traveler. In many ways, my camera feels like a recording instrument. It cannot just record a picture, but it also helps me understand a place and the story it tells me. It helps me to be somewhere and understand the light and the colors and see details, the history of a place, the history of the people [who] came through there, everything that we did to that place. For me, taking photographs is a way to be, to exist more in the moment and more intensely. Printing is not exactly in the moment. Printing is like going back and looking at something you experienced. I’ve always been interested in moving forward. Printing is almost like a nostalgic process. I’m not a nostalgic person, so I have to force myself, and I need somebody to tell me, “Wim, this picture, you better print it.”

What is it like to reflect on the work now decades later?
Photography is a medium where you’re very intensely living in the now. I’m a photographer of places, much more than of people, even if there are people sometimes. It’s really interesting to see who I was then, and who I was that saw these things, wanted to keep these moments and press the shutter. Today, if I was in the same place, I might take a very different picture. In a strange way, when I came into the gallery this morning, I encountered somebody I used to be, a young man very fascinated with America who lived and worked here in the 70s and 80s. I pretty clearly remember who that was, but I also realized I moved on. America has changed a lot. I realized that some of the places that interested me so much at the time have been either photographed to death, have disappeared, or were destroyed. The term “Americana” didn’t exist when I made these pictures. It is now such a common word to describe a certain nostalgic feeling about America, but at the time I didn’t feel it was a nostalgic journey. At the time it was truly sort of an exploration into the history of America. These places I show, especially in color, are historic places they talk about when they talk about American history. The West is an important part of American history. It’s a country full of dreams, broken dreams, illusions and lost illusions. So to revisit them 40 years later, again, is another lost illusion [laughs]. Photographs are pretty solid in representing history. I love photography for the fact that it’s so solid.

When Martin Scorsese had a flat tire II, 1977 u00a9 Wim Wenders/ Wenders Images and Howard Greenberg Gallery

How do those ideas and your images live together?
These are all prints that are completely unmanipulated. What you see is what you get. What you see is what I saw. It’s sort of an old fashioned idea of photography. Now the photo is no longer a witness of something that really happened, but a creation of something done with the help of a camera. There’s Photoshop and all sorts of techniques. Looking at Walker Evans’s photographs, that’s what he saw. My photos are from that tradition, like [photographer] Joel Meyerowitz, on the wall there. I love that man, so I’m in a strange way surrounded here by old friends. Walker Evans was my great hero when I was a young man growing up, maybe 15-16 years old and trying to do something with my camera. I realized you can do something so much more beautiful with it, not just photograph what’s around you, your friends, family, and journeys–you could make photographs that were a statement. I’m completely overwhelmed that we’re sitting here in a room with 15 Walker Evans photographs. For me, those are an expression of truthfulness, because it’s more an attitude than a result. The result “truth” is always questionable, but the attitude producing something truthful is not questionable.

What does making a photograph teach you about how you want to make a film and vice versa?
My photography and my filmmaking have one thing in common: an extreme interest in place, in finding out its story, what part of history is reflected in it, what stories reverberate, and what I can read in it. My filmmaking is all place-driven. If I reach that state where I know that story–Berlin in Wings of Desire, the West in Paris, Texas–could not possibly have happened anywhere else, then I feel I’ve done justice to place and story, and I’ve told a story rooted in truth because the place and the story are linked in a necessary way. I need that.

For me, the truth of a story is very much linked to its place, and the characters need to be linked to a place. I like films that specifically take place somewhere else, where there is a history, a particular language, a tradition, habits–films that are linked to a certain region or countryside or to that city. I hate, and I often walk out of, movies when I realize they don’t take place anywhere. A lot of movies take place nowhere and then you find out this is possibly Pittsburgh, but you know Pittsburgh and this is not Pittsburgh. A lot of movies are made not in the place where they’re supposed to take place, but they’re just where it pays off to shoot them because there’s a tax rebate or something. I see “tax rebate” written big over many movies, and I can’t stand realizing a place is phony. I don’t want to watch a lookalike. I want to see the real thing. Why should I see a movie that takes place nowhere? Why should I believe the story of all these characters, that character sees something I know he can never, ever in his life, see there? I can’t take it. I’m old fashioned. I need to believe that this is happening.

John Lurie, 1986, Montreal u00a9 Wim Wenders/ Wenders Images and Howard Greenberg Gallery

When you look at your work now, do you ever feel critical of yourself?
You cannot criticize the picture. You can criticize the attitude. I don’t like all of these pictures there. Some are done sort of hastily, especially some of the black and white work. I didn’t always think of myself as a photographer. I became one in the pictures I shot in America and the American West in preparation for Paris, Texas. I make a lot of journeys, only to take pictures, but not to make a movie, and then I make a lot of movies and I don’t take a picture at the same time. It’s two different attitudes. I can criticize an attitude, but I don’t want to criticize the result. Some of my pictures are a little bit half-hearted I think now, but others are right on, and I’m happy I made them. I realized how much the attitude and being in the now creates the photo. I think the attitude of the photographer is visible in the shot, and that you can sometimes criticize. Sometimes it’s a little bit superficial, sometimes it’s just en passant. Some photographs are careless, others are profound.

  • In America’s sandwiches, the story of a nation
    Photo credit: Anna_PustynnikovaA tasty sandwich
    ,

    In America’s sandwiches, the story of a nation

    A nation’s story, stacked between slices.

    Everyone has a favorite sandwich, often prepared to an exacting degree of specification: Turkey or ham? Grilled or toasted? Mayo or mustard? White or whole wheat?

    We reached out to five food historians and asked them to tell the story of a sandwich of their choosing. The responses included staples like peanut butter and jelly, as well as regional fare like New England’s chow mein sandwich.

    Together, they show how the sandwiches we eat (or used to eat) do more than fill us up during our lunch breaks. In their stories are themes of immigration and globalization, of class and gender, and of resourcefulness and creativity.


    A taste of home for working women

    Megan Elias, Boston University

    The tuna salad sandwich originated from an impulse to conserve, only to become a symbol of excess.

    In the 19th century – before the era of supermarkets and cheap groceries – most Americans avoided wasting food. Scraps of chicken, ham or fish from supper would be mixed with mayonnaise and served on lettuce for lunch. Leftovers of celery, pickles and olives – served as supper “relishes” – would also be folded into the mix.

    Join 1,724 readers who give monthly to fund research-based journalism

    I’ll pitch in

    The versions of these salads that incorporated fish tended to use salmon, white fish or trout. Most Americans didn’t cook (or even know of) tuna.

    Around the end of the 19th century, middle-class women began to spend more time in public, patronizing department stores, lectures and museums. Since social conventions kept these women out of the saloons where men ate, lunch restaurants opened up to cater to this new clientele. They offered women exactly the kind of foods they had served each other at home: salads. While salads made at home often were composed of leftovers, those at lunch restaurants were made from scratch. Fish and shellfish salads were typical fare.

    A 1949 ad in Ladies’ Home Journal announces a ‘Revolution in Tuna.'
    A 1949 ad in Ladies’ Home Journal announces a ‘Revolution in Tuna.’ Internet Archive Book Images

    When further social and economic changes brought women into the public as office and department store workers, they found fish salads waiting for them at the affordable lunch counters patronized by busy urban workers. Unlike the ladies’ lunch, the office lunch hour had time limits. So lunch counters came up with the idea of offering the salads between two pieces of bread, which sped up table turnover and encouraged patrons to get lunch to go.

    When canned tuna was introduced in the early 20th century, lunch counters and home cooks could skip the step of cooking a fish and go straight to the salad. But there was downside: The immense popularity of canned tuna led to the growth of a global industry that has severely depleted stocks and led to the unintended slaughter of millions of dolphins. A clever way to use dinner scraps has become a global crisis of conscience and capitalism.

    I like mine on toasted rye.


    East meets West in Fall River, Massachusetts

    Imogene Lim, Vancouver Island University

    “Gonna get a big dish of beef chow mein,” Warren Zevon sings in his 1978 hit “Werewolves of London,” a nod to the popular Chinese stir-fried noodle dish.

    During that same decade, Alika and the Happy Samoans, the house band for a Chinese restaurant in Fall River, Massachusetts, also paid tribute to chow mein with a song titled “Chow Mein Sandwich.”

    Chow mein in a sandwich? Is that a real thing?

    I was first introduced to the chow mein sandwich while completing my doctorate at Brown University. Even as the child of a Chinatown restaurateur from Vancouver, I viewed the sandwich as something of a mystery. It led to a post-doctoral fellowship and a paper about Chinese entrepreneurship in New England.

    The chow mein sandwich is the quintessential “East meets West” food, and it’s largely associated with New England’s Chinese restaurants – specifically, those of Fall River, a city crowded with textile mills near the Rhode Island border.

    The sandwich became popular in the 1920s because it was filling and cheap: Workers munched on them in factory canteens, while their kids ate them for lunch in the parish schools, especially on meatless Fridays. It would go on to be available at some “five and dime” lunch counters, like Kresge’s and Woolworth – and even at Nathan’s in Coney Island.

    Fall River’s famous chow mein sandwich.
    Fall River’s famous chow mein sandwich. Roadfood

    It’s exactly what it sounds like: a sandwich filled with chow mein (deep-fried, flat noodles, topped with a ladle of brown gravy, onions, celery and bean sprouts). If you want to make your own authentic sandwich at home, I recommend using Hoo Mee Chow Mein Mix, which is still made in Fall River. It can be served in a bun (à la sloppy joe) or between sliced white bread, much like a hot turkey sandwich with gravy. The classic meal includes the sandwich, french fries and orange soda.

    For those who grew up in the Fall River area, the chow mein sandwich is a reminder of home. Just ask famous chef (and Fall River native) Emeril Lagasse, who came up with his own “Fall River chow mein” recipe.

    And at one time, Fall River expats living in Los Angeles would hold a “Fall River Day.”

    On the menu? Chow mein sandwiches, of course.


    A snack for the elites

    Paul Freedman, Yale University

    Unlike many American food trends of the 1890s, such as the Waldorf salad and chafing dishes, the club sandwich has endured, immune to obsolescence.

    The sandwich originated in the country’s stuffy gentlemen’s clubs, which are known – to this day – for a conservatism that includes loyalty to outdated cuisine. (The Wilmington Club in Delaware continues to serve terrapin, while the Philadelphia Club’s specialties include veal and ham pie.) So the club sandwich’s spread to the rest of the population, along with its lasting popularity, is a testament to its inventiveness and appeal.

    A two-layer affair, the club sandwich calls for three pieces of toasted bread spread with mayonnaise and filled with chicken or turkey, bacon, lettuce and tomato. Usually the sandwich is cut into two triangles and held together with a toothpick stuck in each half.

    Some believe it should be eaten with a fork and knife, and its blend of elegance and blandness make the club sandwich a permanent feature of country and city club cuisine.

    The club sandwich: A perfect blend of elegance and blandness.
    The club sandwich: A perfect blend of elegance and blandness. Alena Haurylik

    As far back as 1889, there are references to a Union Club sandwich of turkey or ham on toast. The Saratoga Club-House offered a club sandwich on its menu beginning in 1894.

    Interestingly, until the 1920s, sandwiches were identified with ladies’ lunch places that served “dainty” food. The first club sandwich recipe comes from an 1899 book of “salads, sandwiches and chafing-dish dainties,” and its most famous proponent was Wallis Simpson, the American woman whom Edward VIII abdicated the throne of Great Britain to marry.

    Nonetheless, an 1889 article from the New York Sun entitled “An Appetizing Sandwich: A Dainty Treat That Has Made a New York Chef Popular” describes the Union Club sandwich as appropriate for a post-theater supper, or something light to be eaten before a nightcap. This was one type of sandwich that men could indulge in, the article seemed to be saying – as long as it wasn’t eaten for lunch.

    New York City’s Union Club served an early version of the club sandwich that was a hit.
    New York City’s Union Club served an early version of the club sandwich that was a hit. GryffindorCC BY-SA

    ‘The combination is delicious and original’

    Ken Albala, University of the Pacific

    While the peanut butter and jelly sandwich eventually became a staple of elementary school cafeterias, it actually has upper-crust origins.

    In the late-19th century, at elegant ladies’ luncheons, a popular snack was small, crustless tea sandwiches with butter and cucumber, cold cuts or cheese. Around this time, health food advocates like John Harvey Kellogg started promoting peanut products as a replacement for animal-based foods (butter included). So for a vegetarian option at these luncheons, peanut butter simply replaced regular butter.

    One of the earliest known recipes that suggested including jelly with peanut butter appeared in a 1901 issue of the Boston Cooking School Magazine.

    “For variety,” author Julia Davis Chandler wrote, “some day try making little sandwiches, or bread fingers, of three very thin layers of bread and two of filling, one of peanut paste, whatever brand you prefer, and currant or crabapple jelly for the other. The combination is delicious, and so far as I know original.”

    The sandwich moved from garden parties to lunchboxes in the 1920s, when peanut butter started to be mass produced with hydrogenated vegetable oil and sugar. Marketers of the Skippy brand targeted children as a potential new audience, and thus the association with school lunches was forged.

    The classic version of the sandwich is made with soft, sliced white bread, creamy or chunky peanut butter and jelly. Outside of the United States, the peanut butter and jelly sandwich is rare  – much of the world views the combination as repulsive.

    These days, many try to avoid white bread and hydrogenated fats. Nonetheless, the sandwich has a nostalgic appeal for many Americans, and recipes for high-end versions – with freshly ground peanuts, artisanal bread or unusual jams – now circulate on the web.


    The Daughters of the Confederacy get creative

    Andrew P. Haley, University of Southern Mississippi

    The Scotch woodcock is probably not Scottish. It’s arguably not even a sandwich. A favorite of Oxford students and members of Parliament until the mid-20th century, the dish is generally prepared by layering anchovy paste and eggs on toast.

    Like its cheesier cousin, the Welsh rabbit (better known as rarebit), its name is fanciful. Perhaps there was something about the name, if not the ingredients, that sparked the imagination of Miss Frances Lusk of Jackson, Mississippi.

    The United Daughters of the Confederacy cookbook features a take on the Scotch woodcock.
    The United Daughters of the Confederacy cookbook features a take on the Scotch woodcock. McCain Library and Archives, The University of Southern MississippiCC BY-SA

    Inspired to add a little British sophistication to her entertaining, she crafted her own version of the Scotch woodcock for a 1911 United Daughters of the Confederacy fundraising cookbook. Miss Lusk’s woodcock sandwich mixed strained tomatoes and melted cheese, added raw eggs, and slathered the paste between layers of bread (or biscuits).

    As food historian Bee Wilson argues in her history of the sandwich, American sandwiches distinguished themselves from their British counterparts by the scale of their ambition. Imitating the rising skylines of American cities, many were towering affairs that celebrated abundance.

    But those sandwiches were the sandwiches of urban lunchrooms and, later, diners. In the homes of southern clubwomen, the sandwich was a way to marry British sophistication to American creativity.

    For example, the United Daughters of the Confederacy cookbook included “sweetbread sandwiches,” made by heating canned offal (animal trimmings) and slathering the mashed mixture between two pieces of toast. There’s also a “green pepper sandwich,” crafted from “very thin” slices of bread and “very thin” slices of green pepper.

    Such creative combinations weren’t limited to the elites of Mississippi’s capital city. In the plantation homes of the Mississippi Delta, members of the Coahoma Woman’s Club served sandwiches of English walnuts, black walnuts and stuffed olives ground into a colorful paste. They also assembled “Friendship Sandwiches” from grated cucumbers, onions, celery and green peppers mixed with cottage cheese and mayonnaise. Meanwhile, the industrial elite of Laurel, Mississippi, served mashed bacon and eggs sandwiches and creamed sardine sandwiches.

    Not all of these amalgamations were capped by a slice of bread, so purists might balk at calling them sandwiches. But these ladies did – and they proudly tied up their original creations with ribbons.

    This article originally appeared on The Conversation. You can read it here.

  • Wool swimsuits used to be standard beachwear – is it time to bring them back?
    Photo credit: State Library of QueenslandState Library of Queensland

    Woollen swimwear, popular a century ago, might soon make a splash on Australian beaches again.

    In the 19th century, when natural fibres were the only option, beach-goers donned costumes made of wool or cotton. Swimsuits worn at the water’s edge or in the crashing waves transformed across the 20th century from natural fibres to sleek, high-performance synthetics.

    But with concern mounting over microplastics and the search for sustainable options, the woollen swimsuits of the past could be the swimwear of the future.

    Shifting (and shrinking) swimsuits

    Plenty who enjoyed a day on the sand in the first decades of the 20th century did so fully clothed. It was not uncommon for men to dress for the beach in three-piece suits or for women to wear gowns that fell to their ankles.

    Postcard of people at the beach in long white dresses and suits.
    At the beginning of the last century, people often went to the beach fully clothed. National Museum of Australia

    But women who ventured into the water donned belted, knee-length bathing gowns that featured bloomers to conceal the legs. Men’s two-piece bathing costumes revealed a little more, with a top extending to the thighs paired with shorts to the knees.

    In the space of a couple of decades, however, swimsuits radically changed. Styles altered as attitudes to the exposure of bodies relaxed, shifting ideas around public morality.

    A group of friends, covered from neck to knee.
    Both men and women were modestly dressed for swimming. State Library of Queensland

    The 1930s witnessed a rise in topless bathing for men as they adopted trunks. Some had half skirts at the front, and many sported belts with buckles to keep them firmly on the waist.

    Women’s swimwear now revealed the arms, legs and back – then even more when bikinis appeared on Australian beaches in 1950. Shock rippled across the sand.

    Swimwear had reached body-baring new dimensions.

    A man in shorts and a woman in a bikini.
    As the decades passed, bathing suits got smaller. Mark Strizic/State Library of Victoria

    Wool on the beach

    Knitted wool – rather than woven wool or cotton – fitted swimwear snugly to the body, helping it shrink in size.

    For wearers of Foy & Gibson’s evocatively named wool suits in the late 1920s and early 1930s – “Sunnybeach”, “Sunbath”, “Seafit” and “Siren” among them – this knit offered comfort and freedom.

    A woman in a one-piece bathing suit.
    The Australian Women’s Weekly provided instructions to knit these bathers in 1938. Trove

    Speedo’s knitted wool trucks in the late 1930s were made to streamline men’s figures, sparking the enticing slogan: “Next to your figure Speedo looks best!”

    Those with knitting skills could make their own swimsuits that decade, using instructions like those given in the Australian Women’s Weekly.

    With the introduction of “Lastex” – a rubber yarn – to woollen swimsuits in the 1930s, they transitioned to even more body-hugging fits. These exuded a new kind of glamorous appeal that elevated swimwear to a “sea-ductive” (as one newspaper columnist quipped) new height.

    The synthetic swimsuit revolution

    When synthetics burst onto the market, Australians embraced the new “modern” fibres. Wool was also in short supply, prioritised for uniforms and blankets for second world war troops.

    Swimwear started to be made in the so-called “miracle” fibres: nylon in the 1940s, then polyester (known as “Terylene” in Australia) in the 1950s. From the 1960s, “Lycra” (also called elastane and spandex) was blended into swimsuits. These made sleeker, slimmer, more satin-like suits.

    By the 1960s, bathing suits were more streamlined and made with synthetic fibres.
    By the 1960s, bathing suits were more streamlined and made with synthetic fibres. H. Dacre Stubbs/State Library of Victoria, CC BY

    Neoprene, a foam fabric, first appeared in wetsuits on Australia’s beaches in the late 1950s – increasing the possibilities for winter surfing. Wetsuits improved significantly in decades to follow, keeping their wearer warm by trapping a thin layer of water heated by the body.

    In the pool, our Olympic swimmers tested more advanced fabrics. Those at the Sydney Games in 2000 wore the Speedo “fastskin”, with its compression fabric and replication of shark skin scales that streamlined the body in the water.

    Three swimmers in black bathers.
    These full-body swimsuits worn at the 2000 Olympics were designed to be sleek in the water. AAP Photo/Dean Lewins

    More recently, swimsuits made from recycled plastic – bottles, bags and other plastic waste – have emerged as an eco-friendly option. Some question, however, just how green these recycled swimmers truly are when reducing all plastic consumption is needed to make a difference.

    Why wool, again?

    We might dismiss woollen swimsuits from the 20th century’s first decades as unpleasant or uncomfortable to wear. Or we might see them as unflattering for the way they sagged when wet.

    But new processes for working with wool suggest it is ideal to wear in the water. New merino boardshorts have been designed to dry in less than seven minutes. Wool is also thermo-regulating, helping the body maintain an even temperature.

    It’s not just that wool options are increasingly available. As we buy and throw away clothing at alarming rates, some have embraced the natural fibre as a sustainable, renewable alternative to synthetics.

    A happy crowd of people on the beach.
    Today’s knitted bathers look quite different to these. Museums Victoria

    Wool is biodegradable, naturally returning to and nourishing the earth, unlike synthetics that can take centuries to break down. Clothes in artificial fibres linger in landfill, with devastating consequences.

    Our growing awareness of microplastics – tiny fibres released with washing that pollute marine (and other) environments – is also driving this shift.

    So is it time to rethink wearing wool as you head to the beach this summer?

    This article originally appeared on The Conversation. You can read it here.

  • Why ‘Main Character Energy’ videos are making everyday life feel extraordinary
    Photo credit: Canva(left) A woman eats, (center) a woman walks, (right) a woman shops at a farmers market.

    A rapidly growing trend on TikTok encourages people to see themselves as the protagonist of their own lives. In “main character energy” videos, creators turn ordinary moments into cinema. Clips of people walking to work, grabbing coffee, or reading a book sometimes attract thousands of views after specialized music and stylized cuts are added.

    The social media posts might look like just another aesthetic trend. But the reason people keep returning and liking them seems less about style and more about how they turn a regular day into something special.

    What is “main character energy” all about?

    “Main character energy” is Internet slang for seeing yourself as the central figure of your own story. Not in an inflated sense, but more in a way that turns ordinary routines into something a little more intentional.

    TikTok creators have embraced the trend, creating an easily recognizable video that encourages self-focus and a playful, story-driven way of seeing themselves. Entire feeds are now filled with “main character walks” and similar clips of daily activities where nothing remarkable happens, but the attitude suggests it matters.

    Making the ordinary feel extraordinary

    People seem to really respond to the trend. Comment sections are filled with thoughts about their own “main character” moments. The video just above, posted by @chelsbol received over 15,000 comments.

    “Me every time I walk home from Trader Joe’s”

    “my newest coping tool has been: *make it an imaginary situation, you are now playing pretend, cosplaying even*

    “this is gonna flip my mindset so much thank you.”

    “Im 100% doing this tomorrow”

    “Be your starring role in your own movie everyday!”

    “Making the best out of any situation”

    People generally move through their lives from one obligation to another. Work, errands, commuting, cooking, cleaning, and endless scrolling can make days blend in a blur. In that repeated normalcy, a video that slows down and has a little theatrical fun can feel surprisingly refreshing.

    Balancing fun against narcissism

    However, these unique videos may point to deeper underlying concerns. In a Psychology Today article, psychotherapist Duygu Balan warns that what begins as self-discovery can turn into content made primarily for clicks and likes. There’s a toxic risk when personal growth becomes something curated for an audience.

    The same videos that encourage people to romanticize their own lives can also invite comparison. Videos carefully crafted to elicit audience engagement rarely project reality. A 2025 study in Frontiers in Psychology found that social comparison on social media can dramatically affect a person’s mental health. Viewers don’t always stop at appreciating someone else’s perspective. Sometimes they get lost in measuring their own lives against it.

    Most successful “main character energy” creators focus on more ordinary moments than extraordinary ones. The appeal isn’t necessarily about having a better life. It’s more about finding a different way to approach the one you already have.

    Whether people see the trend as a helpful mindset or just another social media trend, its popularity suggests viewers crave it. By framing routine differently, they invite the audience to craft a little more joy in the mundane of their own lives.

    At their best, these videos aren’t about becoming the star of a movie. They propose finding meaning from the moments people often overlook. In a culture driven by productivity, infusing everyday life with a little lighthearted whimsy is a big reason people keep watching.

Explore More Culture Stories

Media

Why ‘Main Character Energy’ videos are making everyday life feel extraordinary

Internet

How one World Cup superfan bought a giant, rare FIFA soccer ball that barely fits in his car

Film & TV

Actor shares with Harrison Ford that he was her late dad’s favorite actor. His reply was perfect.

Culture

Voice actor explains why Americans instantly trust people with British accents, even if they’re lying