In yet another story of an enterprising business rallying around this exciting moment for our republic, the savvy hippies at Ben and Jerry’s have christened a new flavor for this inaugural month: Yes Pecan! (for those of you who need a little extra help: sounds like “Yes we can”). All January long you can waltz into your neighborhood scoop shop and purchase a cone of this limited edition flavor, which consists of “amber waves of buttery ice cream with roasted non-partisan pecans.” Proceeds from the sale of Yes Pecan! go to the Common Cause Education Fund, which encourages citizen participation in our democracy.Connoisseurs will note that Ben and Jerrys has a long tradition of distilling our shared cultural experience into delicious ice cream flavors: recall Economic Crunch (1987 stock market crash); Rainforest Crunch (to raise awareness of deforestation); and, Goodbye Yellow Brick Road (Elton John plays in his 50th state!). (See the full list of retired flavors here.) Yum, tastes like zeitgeist!
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