The United States of Coffee
- Posted by: Erica Cerulo
- on January 29, 2009 at 2:53 pm
The country’s top 10 small-batch coffee companies are brewing blends that do more than wake you up.
You might feel like you’re living in a Starbucks-dominated world, but there are countless boutique roasters across the country that are devoted to being much more than just modes of caffeine delivery. These are the 10 best, and they’re giving the black-gold industry a much-needed makeover.
1. Stumptown Coffee Roasters
Founded: 1999
Home base: Portland, Oregon
Having worked in the coffee business since his high-school days, founder Duane Sorenson is a rock star in the small roaster world. And with good reason: In 1997, he pioneered direct trade with farmers, making it possible to buy a couple of bags of hand-selected beans rather than a container crammed with 250 bags. Stumptown’s dedication to the farmer doesn’t stop there. Sorenson flies his growers to Seattle, Portland, and New York City to see where their beans are going and to meet the people who swear by the final product. Sorenson explains, “We’re not just blowing smoke up people’s ass with a brochure.”
Critic’s Pick: Honduras Finca El Puente-Las Amazonas. “This is the perfectly balanced coffee: fruity, rich, and earthy, with the sweetness of caramel, a velvety-mouth feel, and just a hint of citrus.”
2. Barefoot Coffee Roasters
Founded: 2003
Home base: San Jose, California
Most coffee businesses aren’t started by people who despise the drink. But Andy Newbom—who set up shop in a strip mall in what he calls “the middle of cultural nowhere”—didn’t have his epiphany until he had the perfect sip of espresso years after the 1980s coffee-shop boom. That one specimen paved his pursuit of brewed goodness. “There’s no magic—it’s the hard work,” Newbom notes. For the employees of Barefoot, that means everything from pulling the perfect shot in their hippie-minded cafe to becoming gurus of their growing regions—a goal they’re working to achieve by focusing on beans from three countries: El Salvador, Ethiopia, and Guatemala.
3. Counter Culture Coffee
Founded: 1995
Home base: Durham, North Carolina
Becoming a regular Counter Culture drinker is a little like enrolling in Coffee 101—with the opportunity to study abroad. “We have customers who speak about the farmers who grow their coffees like they are old friends,” explains Peter Giuliano, the co-owner and director of coffee. This feeling is a product of weekly cuppings (or tastings) and trips to the countries of origin with the company’s team. To make sure these obsessed patrons have the ideal experience with the roasts, Counter Culture only ships along the Eastern seaboard (from New York to northern Florida), minimizing the time it takes beans to go from roaster to cup.
Critic’s Pick: Gaturiri Lot 4815. “A classic Kenyan coffee that’s bright, citrusy, and honey-sweet, leaving no sharpness at all.”
4. Intelligentsia
Founded: 1995
Home base: Chicago
To bring transparency to their product, the people of Intelligentsia not only give die-hards an earful about the birthplace of their beans, but they also provide growers with the tools to make those beans even better. As Geoff Watts, the head buyer, explains, “I spend eight months at origin for a reason (and not just because I like it there). Much of that time is spent training cuppers, working with local tasters, talking good strategy with farmers.” Once the green beans make their way to the Fulton Street roaster, they are artfully baked in souped-up vintage machines. Watts adds, “If the coffee is the LP, then the roaster is the turntable that allows the music to articulate.”
Critic’s Pick: El Diablo Dark Roast. “The favorite of the dark-roast coffees, this remarkably balanced blend has solid chocolate and cherry flavors and a hint of smoke.”
5. Higher Ground Roasters
Founded: 2002
Home base: Birmingham, Alabama
When Alex Varner, Glenn Smith, and Josh Kelly launched their company, they carved out a niche—100 percent organic and fair-trade—rooted in their combined experiences with coffee and environmental activism. They went for roasters with afterburners that reduce emissions and set up a program called “1% for the Planet,” donating a portion of annual sales to environmental causes. And, despite their distance from coffee’s Northwest hub (and its cosmopolitan offshoots), the brews had the Southern audience instantly hooked. “I get calls from very rural areas of Alabama about the new crop of Papua New Guinea coffee they knew to be arriving any day,” says Varner.
6. Blue Bottle Coffee Company
Founded: 2002
Home base: Oakland, California
When Blue Bottle founder James Freeman got into coffee, he was working with pretty tiny batches. “I was roasting coffee at home on a perforated baking sheet. I would have to travel, and so instead of trusting the local coffee, I’d take some I’d roasted with me. I was geeking out a little bit,” he says. Taking his hobby commercial didn’t change the focus on the extra-small batch: Freeman’s average roast now is a mere 21 pounds. The company’s other edicts are using only pesticide-free beans and getting their goods in customers’ hands as quickly as possible—not a tough task considering the herds of devotees.
7. Terroir Coffee Company
Founded: 2004
Home Base: Acton, Massachusetts
Terroir might be only four years old, but the man behind it, George Howell, has been shaking up the coffee business for thirty years. His other contributions to upping the cup of joe standards (and breaking free from what he calls the “inertia of satisfaction”) include working with the United Nations to improve economic sustainability for farmers and masterminding Cup of Excellence, a series of competitions that awards the top beans in nine countries. His latest endeavor is all about single-origin roasts—”How can I blend colors if I don’t know the primaries?” he asks—and is a welcome departure from the classic mixed-bag breakfast blends.
Critic’s Pick: El Injerto. “This Guatemala pick screams freshness with its mix of spiciness, bright citrus, and light herbal aroma.”
8. Zoka Coffee Roaster
Founded: 1996
Home Base: Seattle
You might think setting up shop in the Starbucks capital of the universe would be a death wish, but Zoka managed to prevail by offering up first-class beans and insane freshness—something the big guy couldn’t deliver. All of the coffee the company sells spent its time with the flame just hours before. “It’s like bread. If you go to your local bakery, you don’t want to buy stale baguettes, leftover from weeks or months before,” explains roaster Drew Billups. And, rather than try to win over the entire Space Needle city, the Zoka crew has focused on becoming the neighborhood hotspot. Naturally, word has spread.
9. Paradise Roasters
Founded: 2002
Home Base: Ramsey, Minnesota
The fact that coffee is a seasonal good may seem obvious, but most roasters don’t treat it that way. Rather than stockpile bags of green coffee for a year—allowing the flavors to wither away—Paradise has a use-it-or-lose-it approach: “We buy small amounts of the superlative coffees that are only two to four months from harvest and sell them within two to three months,” explains the head of everything bean-related, Miguel Meza, who started drinking coffee at 13 and later convinced his parents to launch the company. Part two of the freshness mandate is roasting to order and shipping the bags within 24 hours.
Critic’s Pick: Sumatra Danau Toba. “A classic Sumatra, this coffee is pungent and earthy with that unique jungle aroma (but a well-balanced sweetness too).”
10. Gimme! Coffee
Founded: 1999
Home Base: Ithaca, New York
In our new world of sustainable everything, the Gimme! philosophy of “farm to cup” is an easy thing to swallow. Founder Kevin Cuddeback and his team pay equal attention to the sustainability of the land the beans come from as they do the artful brewing of a cappuccino. “We are just one link in a long supply chain.” Cuddeback says. “If we are going to be the leading component advocating to optimize coffee quality, there are many people we need to get that message to.” What’s the incentive of putting the sprawling coffee process on the company’s agenda? “I was my own best customer—I knew I’d be tasting the result,” he says.
(Critic’s Picks: Daniel Humphries is the founder of the consulting company Coffee Scholars and the cupping club New York Coffee Society. He played java sommelier and listed his five favorite small-batch brews.)











DISCUSSION: 24 Comments
As a portlander: Stumptown rocks!
The Roastery
Home base: Minneapolis MN,
Roaster: Jeremy Raths
Jeremy only offers what is fresh on his web site, and the selection can change weekly — he flies around the world (and blogs) to make personal connections with small community coffee growers. Favorite: Sumatra Mandehling, Guatemala. He roasts the day it ships! http://www.shoptheroastery.com/
My morning french press of any Stumptown Variety is the best part of my morning… afternoon… and sometimes while working late, my evening. I am truly lucky to live in such a fine place as Portland, Oregon.
Hey HO! What about Small World Coffee in Princeton NJ. Those guys roast better than anybody — and plenty of Organics and the like. Plus good eats.http://smallworldcoffee.com/
GREEN MOUNTAIN COFFEE ROASTERS not only great tasting coffee, but they do a ton of charitable works, and are very environmentally conscious.
Great list! Generally when a site goes for putting together a Coffee-related list, it is just embarrassingly bad. But these are great choices all around! Kudos to the fine folks a Good! Of these, I’m partial to Counter Culture and to Terroir. Terroir defaults to very light roasts, which may not please everyone, but the quality is beyond reproach. Counter Culture just makes wonderful coffee – hard to go wrong with them. I have been meaning to try Stumptown’s wares but shipment to the East Coast ain’t cheap!Again, great job on the list!– MDT
Editor: Health Food people and even all alternative people say that coffee is unhealthy. It seems that coffee will always create lurches. For approx. 9 years, I have been working very hard to re-establish a non caffeine lifestyle. Chocolate has a little caffeine in it. If at 1st I don’t succeed, try, try, again.
Hi, is there a reason why the top 10 coffee roasters are based in a country that’s known in Europe to be the second worst coffee taste behind the UK?Check out coffee roasters in Italy, Germany, Switzerland, etc.There must be a reason why starbucks does not work-out so well over here.
Old Bisbee RoastersBisbee, AZwww.oldbisbeeroasters.comMy wife and I stumbled across this roaster on a cross-country road trip in 2005. Since then, we’ve never bought anything else. Great variety, 2-day shipping nationwide. Awesome. Check it out.
GIMME COFFEE!!!!I am so fortunate to have it within walking distance. It’s the best.
Zoka Coffee is pure amazing. I love it, and I’m a Starbucks fan.
The reason that these companies are listed is that it is a list of the United States’ Top 10. Most Europeans have never had Toscano from Counter Culture o Stumptown Hairbender. If they had, they would agree that US coffee is on the mend, thanks to the above list, et. al. For some of Europe’s best roasters, try:The Coffee CollectiveSquare Mile CoffeeBenjaminBlueStateCoffee
Stumptown is very good.
STUMPTOWN Is awesome and now in Brooklyn NY, woot woot, I missed it when I left Portland but now I can drink it.
Stumptown: amazing. Ristretto Roasters, also in Portland, is amazing too! This is the coffee capital of the U.S., sorry Seattle & San Francisco!
Sorry to see Ruta Maya here in Austin didn’t make the Top 10. Mmmmm good. Head this way for music in March (SXSW) and grab a cup…or a bag o’ beans…while you’re in our cool city! http://www.rutamaya.net/ruta-maya-story.html
rock on! California Coffee!
LOVE STUMPTOWN! It’s even in Queens NY now in Long island City at Sweetleaf. corner of 11th st and Jackson Avenue
Was Red Barn in Boston included in the survey. Great coffee in my opinion.
Higher Ground – Great Coffee, Great Company. Congrats!
Intelligentsia represent!
New Harvest Coffee Roasters in Providence, RI is a really good regional roaster too.
What a great list! For those that want to try them all there is “Citizen Bean” (http://www.citizenbean.com) that sends the standout coffees from these roasters and a few other greats) every month with extra surprises – only days out of their roasters.
What a great list! I understand if you want them all “Citizen Bean” (http://www.citizenbean.com) sends a different standout coffee from each of these roasters (and a few more) with a few extra surprises, only days after the coffees have been roasted.