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GOODCo: Five Books to Inspire Your Enterprise
Ryan Martens, founder and chief technology officer of GOOD Company finalist Rally Software, recommends five books that have shaped his approach to business, his company and life.
Read about how Martens is using Rally Software to improve the software business—and the world.
Learn more about the GOOD Company Project.
Natural Capitalism: Creating the Next Industrial Revolution
By Paul Hawken, Amory B. Lovins, L. Hunter Lovins
416 pages, Back Bay Books, $10.81
I love this book: Chapter 7, on Muda, Flow and Service, formed the basi
No Impact Man: The Adventures of a Guilty Liberal Who Attempts to Save the Planet, and the Discoveries He Makes About Himself and Our Way of Life in the Process
By Colin Beavan
288 pages, Picador, $10.20
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By Eric Ries
336 pages, Crown Business, $15.22
This bo
Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model
By Ray Anderson
204 pages, Peregrinzilla Press, $13.57
Wow. Anderson pushed me to confront the issues of climate
Citizen Engineer: A Handbook for Socially Responsible Engineering
By Dave Douglas
272 pages, Prentice Hall, $19.70
I found the point of view here so strong, I have been t
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