When it comes to memorization, repeating something over and over again has been the basic tactic most of us have used since starting elementary school. It’s long, tedious, often ineffective, and sometimes feels just plain exhausting. But there’s good news: the 2357 method is here to help. Yes, this involves repeated visits to subject matter—there’s no escaping that part, but it integrates subtle changes that really help. These are the basic steps:

What is the 2-3-5-7 method?

  • Day 1: Revise your initial notes — This might be the biggest hurdle, because nobody, after just learning something, wants to dive right in. Going back over what you just learned and refreshing and cleaning up the notes goes a long way. A 2025 study in the Oxford Academic found rewriting your notes helped with recall, especially for learning details.
  • Day 2: Revise and review them — A 2024 review by Brown University released by the Department of Educational Services found that revisiting and restructuring notes after initial exposure was a strong practice for memory, retention, and productivity.
  • Day 3: Revise and review again — It’s the same principle behind Day 2. You can take a slightly different approach this time by focusing on other details or subjects you’re not grasping as well. Try to find new ways that things connect and fit together.
  • Day 5: Revise and review again — The good news about Day 5 is that you get to take a break with no Day 4. Taking breaks between study sessions is crucial for combating the “forgetting curve.” A 2022 study in the National Library of Medicine discovered that forgetting happens at different time intervals (short, intermediate, and long). Expanding the memorization structure helps tackle each hurdle.
  • Day 7: Revise and review again — The importance on Day 7 is to review more than revise. A great technique suggested by Ellefson is ‘blurting.’ It involves writing down everything you know about the subject, then checking your notes to find what you missed.

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Creative concept of human brain in light bulb. Image via Canva (berkay08)

Why does it work?

It works because it effectively combines elements of proven memorization techniques. Increasing the time between sessions helps combat the forgetting curve. Spacing out helps information move from short-term to long-term memory. Actively engaging your notes maximizes retention. A 2023 study in Frontiers found that combining restudy (revisiting material) and retrieval practice (actively rewriting and reviewing) yields much better results.

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Plug in your brain. Image via Canva (9dreamstudio)

Other practical applications for using this method

Putting this memorization method into action has more value than just studying for school and work. Here are some great ways to quickly learn within some practical applications:

  • Learning a new skill — You’re never going to be able to learn to play guitar or speak a new language by cramming in a few lessons over the weekend. Gaining the skills of cooking, drawing, and learning a foreign language requires some practice. The 2-3-5-7 method turns a casual interest into actual capability.
    • Day 1 — You’re introduced to a new skill. Expect your curiosity to be stronger than your retention level.
    • Day 2 —Try it again and see if there’s anything you can refine and do better. It’s perfectly normal to be messy and have a low retention level.
    • Day 3 — Your first neural pathways are forming. What’s sticking and what isn’t? A 2024 study in the Cornell Chronicle found that after 48 hours, important neural reactivation and reset mechanisms are active.
    • Day 5 — Allow yourself a break before getting back to it to overcome the “forgetting curve.”
    • Day 7 — Another session to lock in long-term memory and see what you’ve learned. Review your progress, correct the errors you can, and decide whether to continue, quit, or evolve the practice.
  • Building healthy habits — Using the method on healthy habits is not learning to focus on willpower. Building habits around your body, mind, relationships, or even finances requires intentionality through spaced repetition. This is creating a framework for real change:
    • Day 1 — Try out the wanted habit and capture how it feels.
    • Day 2 — Do it again, even when you don’t want to. Was it easier or harder to do? Why?
    • Day 3 — This day might be the biggest hurdle, so try and find a fresh way to approach it. With something like meditation, for example, try a different style. If you started with a mantra-based meditation, move to a guided meditation, or perhaps listen to a music meditation.
    • Day 5 — It’s always good to take a break and allow the mind an opportunity to reset before passing the “forgetting curve.” We’re looking to add a few percent of improvement. Small growth encourages identity shifts. A 2025 study in Springer Nature Link found that small, successful learning experiences increased self-efficacy and self-belief.
    • Day 7 — Reflect and then recommit. Is this a good habit for you? Should you stick to it or try something new?
  • Life lessons — So you made a mistake that you don’t want to repeat. Don’t just move on; process what happened deliberately, repeatedly, and with structure.
    • Day 1 — What happened? What triggered it? What do you wish you could have done differently?
    • Day 2 — Revisit the event. What emotions came up? Are you seeing what happened with a new perspective?
    • Day 3 — Apply your insights to something small, like a journal entry, or have a conversation with a trusted friend.
    • Day 5 — Application helps move the insight from a mental note into a behavioral change. A 2025 study at Cornell University found that strong habits formed through repetition could trigger automatic observable behavior. Decide to do things differently.
    • Day 7 — You’ve had some time, so reassess. Have you avoided the same mistake? Are you living this life lesson yet, or repeating the same behavior? Weekly check-ins will anchor the experience into your long-term memory.

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Brain storm mermorization. Image via Canva (Peshkova)

Unless you have a photographic memory, it’s going to take some repetition to learn something new. Having a specific regimen and routine to follow can make the process simpler and more efficient. Practices like the 2-3-5-7 method use science and biology to help you achieve maximum results. There’s no escaping a process of review and repeat, but the creative nuance and benefits of this type of self-improvement are worth it.

  • A woman complained to her upstairs neighbor about  a strange noise in the middle of the night. His wholesome response was perfect.
    A woman reads a note from her neighborPhoto credit: Canva

    She had never actually met the man who lived above her. She knew him only as the source of the noise coming through her ceiling at 12:30 in the morning, the night after Super Bowl LIX. She pulled herself out of bed, went upstairs, and asked him through his Ring camera to please turn it down. He was polite. She went back to sleep.

    The next morning, there was a bottle of wine outside her door.

    The woman, who goes by u/operarose on Reddit, posted the photo to r/MadeMeSmile , and it pulled in 84,000 upvotes, as Newsweek reported. The caption was simple: “Had to get out of bed and go ask the upstairs neighbor (whom I’ve never actually met) to turn it down at about 12:30 am this morning. Found this outside my door when I woke up.”

    Attached to the bottle was a handwritten note. “I got too carried away watching recaps from the Superbowl and I didn’t realize how loud my TV was,” it read. “I’m so sorry for not being considerate with the volume. In positive news, the cookies you made for Christmas were amazing. Please allow me to return the favor.”

    That last part is what made the story. He already knew who she was. She’d baked Christmas cookies and apparently given some to neighbors she’d never formally met. He’d received them, remembered, and now here he was, months later, referencing them in an apology note attached to a bottle of wine.

    neighbors, kindness, apology, community, apartment living
    Plate of holiday cookies. Image source: Canva

    She reported back in the comments that the wine was good. “Never had this brand before, but I definitely recommend it,” she wrote.

    Etiquette expert Jo Hayes told Newsweek the neighbor had essentially done everything right. “A clear, sincere apology is necessary, and he did exactly this. Plus a kind word about the Christmas cookies. Plus a gift, as a token gesture of said apology, is the icing on the cake. This would have flooded the downstairs neighbor with warm fuzzies.”

    The comments filled with people who seemed almost relieved. “It’s insane just how hard it is to find people who can just be considerate and move on,” one user wrote. “Congratulations to both of you for spontaneously demonstrating how to be an adult,” said another. “This is how you neighbor,” someone summed up simply.

    The whole exchange took about two minutes of awkwardness and produced something neither of them had before the night started: a neighbor they actually know.

    This article originally appeared earlier this year.

  • He threw a message in a bottle into the ocean as a teen. It washed up 49 years later with a response.
    A bottle with a message inside resting on a beachPhoto credit: Canva
    ,

    He threw a message in a bottle into the ocean as a teen. It washed up 49 years later with a response.

    Two beachcombing brothers nearly skipped the trip. On a remote Bahamian island, one of them found a sand-covered glass Pepsi bottle with a note inside from 1976.

    In May 1976, a ninth-grader named Peter R. Thompson sealed a short note inside a glass Pepsi bottle, handed it to the Coast Guard, and watched it get dropped into the Atlantic Ocean. The note asked whoever found it to write back with the date, location, and how they’d come across it. He was 14. He was doing it for an oceanography class at Pentucket Regional Junior High School in West Newbury, Massachusetts. He then, by his own admission, mostly forgot about it.

    The bottle drifted for 49 years.

    Earlier this year, brothers Clint and Evan Buffington had nearly canceled a trip to a remote out-island in the Bahamas after both came down with an illness. They went anyway. As Clint told WCVB, they were walking the beach on a beautiful sunny morning when his walkie-talkie crackled to life. His brother’s voice came through: “You’re not going to believe what I just found.”

    It was the bottle. Inside, the note was sand-covered and browned with age but still fully legible, more than 1,000 miles from where it had started.

    As reported by Boston.com, Clint Buffington is no casual beachcomber. He found his first message in a bottle in 2007 and has since found over 120 of them, documenting each one on his Message in a Bottle Hunter blog. He knew immediately this one was special. In a Facebook post that began circulating widely, he wrote about what the note meant not just as an artifact, but as a window into the mind of a kid from the 1970s with a science assignment and a big imagination: “Just think what it meant to the 14-year-old kid who sent it in the 70s! The dreams of where it would travel, where it might wind up, who might find it.”

    @clint_buffington

    Here’s the 1976 message in a bottle my brother found a few weeks ago! Y’all wanted to know what it says, so here you go 🙂 Now, to some, this may sound like a pretty “straightforward” message… No romance, no pirate treasure map. But just think what it meant to the 14 year old kid from West Newbury Massachusetts who sent it in the 70s! The dreams of where it would travel, where it might wind up, who might find it… Well, after who knows how many trips around the North Atlantic, drifting past whales and cargo ships, shimmering under the northern lights…it wound up on a very sparsely inhabited out-island of the Bahamas and rested in the sun as world leaders and wars came and went, music and clothing styles rose and fell. Somewhere in there, my brother (who found it) and I were born, grew up, went to school, got married, had kids…. And all that time, this message was waiting to be found. There’s way more going on with this message than you could ever imagine just by reading it! So, here’s hoping we connect with Peter R. Thompson of West Newbury, MA — And that wherever he is today, he still has that 14-year-old dreamer inside him, full of curiosity! #messageinabottle #westnewbury #massachusetts #beachcombing #beachcomber #beachcombingtreasure #treasurehunting #fun #happy #goodvibes #newengland #lostandfound #exciting

    ♬ original sound – Message in a Bottle Hunter

    He went on to describe the bottle’s imagined journey across the North Atlantic, drifting past whales and cargo ships, sitting on a Bahamian shoreline while decades of history rolled by, while he and his brother were born, grew up, got married, had kids. “And all that time,” he wrote, “this message was waiting to be found.”

    Clint posted a TikTok asking for help tracking down Thompson. It crossed one million views. Boston journalist Emily Maher, a reporter at WCVB, got there first. She found Thompson, now living in Leominster, Massachusetts, and put him on the phone with the brothers. “I have found someone that you’ve been looking for,” she told Clint. “I’m going to hand the phone over to Mr. Peter Thompson.”

    Thompson’s reaction, as he told WCVB, was simple and genuine: “It’s amazing. It’s almost 50 years later. It’s a big surprise.” He said he doesn’t remember writing the exact note, but he does remember the oceanography class. The Buffington brothers are planning to return the note to him in person.

    @clint_buffington

    Wow, you guys! Guess what? WE FOUND PETE THOMPSON!! The author of this 1976 message in a bottle!! My sweet brother, Evan, and I are still reeling from the outpouring of support and help we got through TikTok and @WCVB Channel 5 Boston News as we searched for Pete, who was about 14 when he sent the bottled note 49 years ago. Well, thanks to YOU all, we DID find him!!! I mean, really, we are just two goofy brothers, now dads in our 40s (where did the time go!) who have a weird hobby (finding messages in bottles) and we’ve never gone viral on TikTok, so we are a little overwhelmed and a lot grateful! Evan was FLOORED when we very luckily happened to be together this past week, and in the midst of this wild search for Pete, all of a sudden we received a phone call from WCVB’s Emily Maher who had Pete ON THE PHONE WITH US!!! We had a great little chat, all of us totally in shock, and we all STILL are! Pete still lives in the area and was deeply surprised to hear about his message in a bottle—at last check he was still combing through memories of his science / Oceanography class for recollections of making this message in a bottle. It’s amazing what one little scrap of paper in a bottle can do—the memories it can rekindle, the friendships it can spark. It’s so strange to think that this bottle was sent 6 years before Evan was born, and 8 years before I was. Every day of our lives, every little triumph or loss—graduations, meeting and losing friends, getting our drivers licenses, family vacations when we were tiny…every single breath we’ve ever breathed, and this message in a bottle was out there the whole time, just waiting… Sharing this with Pete is a great joy, and sharing it with all of you—who really seem to understand why we love this crazy hobby so much—has also been a total thrill. We have so many more unopened messages in bottles to investigate, and we will need your help! Each one is a portal into someone else’s life, into their world, and who knows where the next one will take us?! We really hope you stick around for the ride. So, from Evan, from me: Thank you, thank you, thank you. We could not have done this without you! As Evan says in this video, “It takes a village”!! Here’s hoping we can return Pete’s message to him! #messageinabottle #westnewbury #massachusetts #boston #newengland #bahamas #fun #happy #goodvibes #goodnews #beachcombing #beachcombingfinds #oceanography #grateful #gratitude

    ♬ original sound – Message in a Bottle Hunter

    Clint’s framing of what makes these discoveries meaningful applies as much here as anywhere: “I always think the most important thing about these messages is not how old they are or how far they’ve traveled. It’s the people on the other side.”

    Peter Thompson spent 49 years not thinking much about a bottle he threw into the ocean as a kid. Then two brothers nearly sick enough to stay home decided to go to the beach anyway, and suddenly the question he asked in 1976 finally had an answer.

    @clint_buffington

    Ahoy, New England!! My goonball brother EVAN found this 1976 message in a Pepsi bottle on a sparsely inhabited Bahamas island last month, 49 years after it was sent by a Peter R. Thompson who lived in West Newbury, MA at the time! He was a 9th grader at Pentucket Regional Junior High School. Yes, there are many Peter Thompsons on social media but we can’t seem to find the right one! Does anyone out there know the right Peter? And @pepsi – if you are looking to rack up some good karma, here’s a chance: Get out your megaphone! Let’s find Peter R. Thompson and COMPLETELY BLOW HIS MIND!! #messageinabottle #pepsi #westnewbury #massachussets #newengland #lostandfound #beachcombing #beachcomber #beachcombingaddict #beachcombingfinds #beachtreasure #trashtotreasure #found #exciting #fun #mystery #happy #goodvibes #goodnews #solvethis #whoareyou #bahamas #treasurehunter

    ♬ original sound – Message in a Bottle Hunter

    This article originally appeared last year.

  • Restaurant owner turns a fake 1-star tamale review into a social media frenzy
    (Left) Tamales in the corn husk. (Right) A woman works on a laptop. Photo credit: Canva

    A restaurant owner shared a strategic, fake one-star review that became a social media frenzy. Posing as Rebecca O., the first review described the tamale-eating experience as “absolutely awful tamale.” A second review followed, joking that Rebecca didn’t know to remove the husk before eating it.

    Restaurant owner Pauline Alvarado dreamed up the creative marketing tactic. She came up with the idea after a woman had expressed a similar experience just days before.

    One-star tamale review goes viral

    Located in Phoenix, Arizona, The Tamale Store is a family-owned Mexican restaurant. After Alvarado craftily posted the first one-star review, the second earned a full four stars. It read, “OK, I was just told I’m not supposed to eat the cornhusk. That just changed the whole experience. Seriously the best thing I’ve ever tried omg. Sorry I don’t know how to delete my other review, my bad.”

    The review has gone viral on multiple platforms, including Instagram and Facebook. The Internet delivered thousands of comments and a flood of exposure for the restaurant—an excellent outcome for any successful marketing strategy.

    In a 2026 article in Newsweek, Alvarado shared the story behind her winning idea:

    “The idea came from a woman who purchased a hot tamale the day before and came back to complain. When I went to see which one she had been eating, I realized she had eaten part of the corn husk. We both laughed, and I gave her another tamale on the house so she could try again. That moment inspired the Rebecca character. In our 18 years in business, I cannot count how many Rebecca O’s we have had. I wanted to showcase that in a lighthearted and funny way!”

    tamale, restaurants, Mexican food, husk, food preparation, funny story
    Unwrapping a tamale from the corn husk.
    Photo credit: Canva

    People share their thoughts with Rebecca

    One of the reasons behind the success of the fake one-star review was its relatability. Here are some of the comments shared on one of the Instagram posts:

    “Welcome to the wonderful world of tamales, Rebecca.”

    “Had a friend from Ohio also eat the husk and was trying to be polite and still said it was good. Such a good laugh lol.”

    “Like when my dad said he didn’t like mango and come to find out it’s because he ate it like an apple”

    “They really should tell people or give instructions not to eat the skin I had my first one a couple years ago and I didn’t know either.”

    “I didn’t eat a tamale until I was almost 30 and I was so confused about this too”

    crowd, community, relatability, social interactions, social media, events, viral
    A crowd doing the wave. Photo credit: Canva

    Why relatability sells

    Alvarado isn’t the first business owner to craft a successful sales and marketing tactic through social media. Credibility and engagement are often tied to relatability.

    A 2025 study published on Springer Nature Link revealed that “authentic” influencers drive stronger engagement and significantly affect consumer response and purchases. Similarly, a 2025 engagement study found that increased user interaction on platforms like Instagram suggested relatable content influenced sales.

    When studies reveal that relatable, story-driven content drives engagement, it’s easy to see why Alvarado’s fake one-star tamale review was so successful. Turning confusion into comedy and connection created real buzz. The idea, based on real-life experience, was simple, human, and funny.

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