A mommy-and-me experience for millennials
Photo via Baby Loves Disco's Facebook page.
Avant-garde, multimedia night club Le Poisson Rouge in New York City carefully blurs the line between the worlds of high art and pop. "Serving art and alcohol" is indeed an apt motto for the experimental space. Visit on a Sunday afternoon, however, and the motto might seem like it needs a rejoinder: "Serving art, alcohol, and drinks in sippy cups." On these days, partiers have their kids in tow. This is Baby Loves Disco—the traveling dance club for both parent and child. The all-ages party moves from town to town, from one dance venue to the next, hosting afternoon dance raves for the pacifier-and-bib set. Bubble machines, diaper-changing stations, and cereal bars are all part of the juvenile day club soirée.
The mommy-and-me clubbing experience is so popular it’s recently made its way to locales as far away as Japan and Scotland. Founded by professional dance instructor Heather Murphy and music producer Andy Hurwitz, the project began as an effort to give parents an alternative to the playground. Now Baby Loves Disco takes place all over the world, in 21 different cities. Kids can shimmy and shake to all the 70s and 80s hits their parents grew up with and partake in the cereal bar as a snack between dances.