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Anheuser-Busch has a new eco-conscious vodka that'll go for $35 a bottle. It's made from "locally harvested 100% organic Italian wheat" and the...



Anheuser-Busch has a new eco-conscious vodka that'll go for $35 a bottle. It's made from "locally harvested 100% organic Italian wheat" and the "100% recyclable bottle is even Earth-friendly with a tree-free paper label, safe soy-based inks, water-based adhesives, and an environmentally sustainable cork closure." They're going for the intersection of the eco-conscious market and the luxury market.


The name Purus, we're guessing, is designed to remind you of purity, and the sophistication of drinking something with a Latin name, and maybe even the Prius.

Via Uncrate.






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