Born between 1979 and 1989? You like to buy books.
This demographic shift isn't a complete surprise since the most literate cities in America are milllennial-friendly college towns. The review's data is certainly welcome news since a literate, educated population is at the heart of a democracy—authors and publishers are undoubtedly celebrating still being in business, too—but the way millennials buy books could spell trouble for bookstores. According to the data, 43 percent of millennials buy books through online vendors and they're leading the way in the adoption of digital texts. Unless this generation develops a sudden nostalgia for perusing the stacks, we'll likely see more bookstores closing.