Black Friday May Be Out, But Giving Tuesday Is Definitely In

by Manuel Rapada

December 3, 2014

Though retailers failed to top last year’s Thanksgiving sales figures (ending the weekend down 11 percent from 2013), nonprofits rejoiced at an estimated 63 percent increase in donations on Giving Tuesday.

The Case Foundation released preliminary data on the third-ever charitable event, which occurs on the Tuesday after Thanksgiving. Case notes that the nearly 300,000 donations added up to a major contribution—$45.7 million, compared to $28.1 million last year. About 700,000 tweets also mentioned #GivingTuesday, including a lot of #unselfies.

“Just as Cyber Monday and Black Friday are key indicators of consumer sentiment and economic health, this data on #GivingTuesday can serve as an indicator of the health of our giving economy,” Foundation CEO Jean Case said in a news release.

Indiana University will share more insights on this philanthropic phenomenon later this month, but until then, an infographic should hold you over.

Infographic by The Case Foundation

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Black Friday May Be Out, But Giving Tuesday Is Definitely In