Behind the Scenes: How To Get Kenny Powers' Endorsement

How fictional baseball player Kenny Powers got his shoe deal.


GOOD has been visiting our innovative businesses, video crew in tow, to learn more about how they achieve their economic goals while encouraging creativity, innovation, and social responsibility.

Our first official video premieres next Wednesday, but here's a sneak peek from our visit to 72andSunny, an advertising agency behind a number of very creative campaigns. In this clip, we talk to Matt Murphy, a creative director at 72andSunny, about how the firm convinced K-Swiss Shoes and HBO to give fictional baseball player Kenny Powers a major shoe deal.