This proliferation of eco-themed magazine content is getting a bit ridiculous. Sure, if you're reading this page you might be thinking the pot's calling the kettle green, but that's not the case. We only SMS the kettle. Regardless, it's probably a good thing that everyone from Vanity Fair to Elle to Fortune to Town and Country to Genre is covering environmental content. The Week, for instance, did something fairly legit by publishing their green issue enitrely online. Still, when something becomes a fad, it inevitably burns out quickly. If it didn't we'd still be tacking our pants en route to Macarena dancing fondue Livestrong Beanie Baby parties.
That in mind, in our fourth issue, GOOD takes a look at corporate greenwashing in an effort to get to the bottom of the buzz and parse the meaning of all this green.
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