GOOD

Is this the Best Fitness Marketing Ever?

Patrick James
03.18.09

As part of an ad campaign, the health club chain Fitness First has turned a bus stop bench in the Netherlands into a scale that displays people's weights on a large LCD screen.Public shaming can a pretty powerful motivational tool and all, but I wonder: Should we be outraged or impressed? Then again, is this even good marketing in the first place?Via The Cool Hunter.
Articles

Trump says the U.S. will join the Trillion Trees Initiative

via The Hill / Twitter

President Trump's appearance at the World Economic Forum in Davos, Switzerland was a mixed bag.

The theme of the event was climate change, but Trump chose to use his 30 minutes of speaking time to brag about the "spectacular" U.S. economy and encouraged world leaders to invest in America.

He didn't mention climate change once.

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world economic forum davos trillion trees initiative greta thunberg trump trillion trees
The Planet

Tori, the Target manager who was Tweet-shamed by an irate cheapskate, just got a $30,000 vacation

A satisfying conclusion to an infuriating story.

via David Leavitt / Twitter and RealTargetTori / Twitter

Last Friday, GOOD reported on an infuriating incident that went down at a Massachusetts Target.

A Target manager who's come to be known as "Target Tori," was harassed by Twitter troll David Leavitt for not selling him an $89 Oral-B Pro 5000 toothbrush for a penny.

He describes himself as a "multimedia journalist who has worked for CBS, AXS, Yahoo, and others."

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target tori cheapskates david leavitt tweet-shaming cnn msnbc fox news target target tori gofundme
Communities

Rupert Murdoch's son bravely rips Fox News for pushing climate change lies

The Australian bushfires have claimed 27 human lives, an estimated 1 billion animals are feared dead, and thousands of properties have been completely decimated.

The fires were caused by extreme heat and dryness, the result of 2019 being the country's hottest year on record, with average temperatures 1.52C above the 1961-1990 average.

The area hit hardest by the fires, New South Wales, also had its hottest year on record, with temperatures rising 1.95C above average.

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rupert murdoch climate change denial science fox news lies james murdoch fox news james murdoch rips fox news
The Planet