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Is this the Best Fitness Marketing Ever?

Patrick James
By Patrick JamesMar 18, 2009
Patrick James
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As part of an ad campaign, the health club chain Fitness First has turned a bus stop bench in the Netherlands into a scale that displays people's weights on a large LCD screen.Public shaming can a pretty powerful motivational tool and all, but I wonder: Should we be outraged or impressed? Then again, is this even good marketing in the first place?Via The Cool Hunter.

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