Video: Socially Motivated Underwear

A 20-year-old Australian underwear designer named Dan Murray is trying to change the world one bottom at a time. His bold new Australian underwear brand, Sly Underwear is putting the humanitarian in men's underpants. The underwear, known for its fashionable designs, comfort, generous cuts, and breathable fabrics also has designs on doing good.

Springwise reports:

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In addition to donating 1,500 pairs of underwear to victims of Australia's recent floods, Sly is currently also donating AUD 2 from every garment sold online toward recovery efforts.

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Murray started selling his 'wears' out of the back of his van at music festivals and so far has donated almost $40,000 to flood victims.

[youtube]http://www.youtube.com/watch?v=geTVhFoY9BI&feature=player_embedded